MINERAL SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Global Mineral Supplements Market Size and Forecast – 2025 to 2032

The Global Mineral Supplements Market is estimated to be valued at USD 17.61 Bn in 2025 and is expected to reach USD 26.65 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2025 to 2032. This growth is driven by increasing consumer awareness about health and wellness, rising prevalence of mineral deficiencies, and expanding applications across the pharmaceutical and nutraceutical industries worldwide.

Key Takeaways of the Global Mineral Supplements Market

• Calcium is expected to lead the mineral supplements market with a 32.1% share in 2025.
• Tablets remain the top dosage form with an estimated share of 35.4% in 2025.
• The infants/toddlers segment is projected to hold the largest consumer share at 40.2% in 2025.
• North America is expected to lead the market, holding a share of 38.3% in 2025. Asia Pacific is anticipated to be the fastest-growing region, with a market share of 24.3% in 2025.

Market Overview

A notable trend in the mineral supplements market is the rising demand for personalized nutrition and organic mineral supplements, reflecting a shift toward natural and clean-label products. Additionally, advancements in drug delivery technologies, such as chelated minerals and fortified functional foods, are enhancing bioavailability and consumer acceptance. E-commerce channels are also playing a crucial role in market expansion by improving accessibility and convenience for end users, thereby boosting overall market growth.

Currents Events and Its Impacts

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Segmental Insights 

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Mineral Supplements Market Insights, By Mineral Type - Calcium contributes the highest market share owing to its critical role in bone health and widespread deficiency concerns

Calcium dominates the mineral supplements market with a projected 32.1% share in 2025. Its superiority is due to the fact that it is vital in ensuring the strength of the bones as well as the health of the teeth. The high demand in the world is propelled by increased awareness of osteoporosis among the aging population and women.

In August 2025, Rasayanam, a plant-based nutrition company, launched its Vitamin D3+K2 supplement in the Mineral Supplements space. The product combines lichen-based D3 and Balchem USA-sourced K2VITAL DELTA to improve calcium absorption and support bone and heart health. The formula uses double microencapsulation to maintain potency in humid climates and offers 100 percent RDA of D3 with clinically supported benefits.

Mineral Supplements Market Insights, By Dosage Form - Tablets contribute the highest market share due to their convenience, cost-effectiveness, and dosing accuracy

Tablets are the most prevalent form of dosage in the mineral supplements sector with the estimated share of 35.4% in 2025 mostly because they create a balance between ease of use and manufacturing cost. Tablets offer a known, convenient route of supplementation which will be attractive to a diverse audience of consumers of all ages and lifestyles.

They are solid and compact so the amount of dose is controlled, so the consumers can be guaranteed of receiving the exact amount of the mineral intended without variation. This precision instills confidence in consumers and assists the medical practitioners to prescribe them with confidence.

Mineral Supplements Market Insights, By Consumer Group - Infants/Toddlers contribute the highest market share driven by critical developmental needs and parental focus on early nutrition

The segment with the highest proportions in the mineral supplements market will be infants/toddlers at 40.2% in 2025, since the early child is a window of pivotal growth and development when sufficient mineral consumption is crucial. Mineral supplements help in the development of the bones, cognitive development and immunity of infants and toddlers.

These advantages play a vital role in the days when the dietary consumption is minimal or breastfeeding is insufficient. There is increased parental intervention in correcting nutritional deficiencies at an early age. This behavior enhances the provision of special mineral supplements to suit young children.

Clinical Evidence Boosts Mineral Supplements Demand

• Clinical evidence shows that mineral supplements offer the strongest benefits when correcting true deficiencies linked to chronic conditions. Calcium and vitamin D improve bone density and reduce fracture risk in older adults, while iron remains essential for treating iron-deficiency anemia and improving fatigue in kidney and heart failure patients.
• Magnesium supports better blood pressure and glucose control, and zinc strengthens immune response in deficient elderly or those with chronic inflammation. Potassium reduces stroke risk, and selenium or chromium offer selective benefits for thyroid and metabolic disorders, driving demand for targeted, condition-specific formulations.
• In February 2024, Performance Lab, a U.K.-based clean-label nutrition company, launched nine single-nutrient mineral supplements to address declining nutrient levels in modern food. The plant-based range includes calcium, magnesium, potassium, iron, zinc, iodine, selenium, vitamin C and a B-complex designed for better absorption and daily use. The company’s NutriGenesis line aims to help consumers restore essential mineral levels and support immunity, thyroid health and overall wellness.

Regional Insights

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North America Mineral Supplements Market Analysis and Trends

North America  mineral supplements market dominates with an estimated 38.3% share in 2025 owing to the well-developed healthcare system, high consumer awareness on health and nutrition, and a well-developed presence of market leaders. Being the largest economy in the region, the U.S. enjoys strict regulatory systems exercised by the regulatory bodies including the FDA, which guarantee the high quality of the mineral supplements, which enhances consumer confidence and consumer demand.

Such large firms as Abbott Laboratories, GNC Holdings, and Nature’s Bounty are also involved in innovation and product diversification efforts with a focus on individualized nutrition and clean label supplements. Dietary supplementation efforts by the government, specifically aimed at the populations aged and those with interest in fitness makes the North American stand even stronger in this market ecosystem.

Asia Pacific Mineral Supplements Market Analysis and Trends

Asia Pacific has the highest growth rate in global mineral supplements market, accounting for a projected share of 24.3% in 2025, due to rising disposable incomes, growing health awareness, and rising middle class people in countries like China, India, Japan and South Korea. The market access is made possible through the booming online stores and the expanding retail system. Such prominent manufacturers as Amway (India), BY-HEALTH Co. Ltd (China) and Suntory Holdings (Japan) are also making massive investments in local research and development, novel compounds, and break-even product lines to meet the various consumer demands. In addition, trade policies, which enhance import-export activities and regional free trade agreements, are advantageous to the supply chain dynamics, which increases market penetration and growth.

Global Mineral Supplements Market Outlook for Key Countries

U.S. Mineral Supplements Market Trends

The U.S. markets remain the world leaders in the mineral supplements industry due to their developed  health care system and consumerism that is increasingly consuming preventive health and wellness supplements. The industry is dominated by large players such as Abbott Laboratories and GNC Holdings that have a long history of providing a complete line of products with calcium and magnesium to multivitamin-mineral complexes. Regulation of safety, clear labeling, and health claims of its products by the government instills confidence in consumers, but the constant marketing to the fitness enthusiasts, aging populations, and those with particular mineral deficiencies contributes to the demand.

In August 2025, Vitanergy Health US Inc, a women-led nutraceutical company, launched three new Mineral Supplements aimed at supporting women’s daily wellness. The firm introduced a D3 multivitamin gummy, a B complex gummy with folate and a 4-in-1 skin glow capsule, all made in FDA-registered US facilities.

China Mineral Supplements Market Trends

The mineral supplements market in China is emerging at a phenomenal rate because of the increased health awareness and health promotion campaigns by the government to achieve a healthy diet. There are companies like BY-HEALTH Co. Ltd and Amway that have penetrated greatly into this market and which have forced localized formulations that are supposed to curb typical mineral deficiencies that have been associated with urban lifestyles. The regulatory reforms by the Chinese government that have been put in place to promote quality and safety of the supplements are enhancing increased consumer confidence. Good online retailer platforms, such as e-commerce leaders such as Alibaba, Tmall have transformed market access, particularly with the younger generation.

In March 2022, ByHealth, a leading China-based vitamin and mineral supplements company, launched a new Highflex joint health product using Bioiberica’s native type II collagen Collavant n2. ByHealth introduced the tablet to strengthen its joint health portfolio as it targets growing consumer demand for mobility support.

India Mineral Supplements Market Trends

India is an important growth prospect in mineral supplements with growing awareness, rising middle-class health expenditure and government policies against malnutrition, particularly in rural India. Firms such as Amway and Herbalife Nutrition have expanded their presence by strong distribution channels and low-cost product lines targeting populations that have varied socioeconomic status. The demand is further boosted by the government on supplement fortification in government health programs, increasing the prevalence of lifestyle diseases in urban centers.

In April 2021, OZiva, a leading Indian plant-based nutrition brand, launched a new range of plant-based Mineral Supplements designed to improve immunity and overall nutrition. OZiva introduced the Bettr series, which includes plant-derived vitamins and minerals such as Bettr.C+, Bettr.D3K2+, Bettr.Zinc+, Bettr.Iron+ and Bettr.CalD3+.

Germany Mineral Supplements Market Trends

Germany represents a stable market with regard to growth in mineral supplements, which are backed by a high level of healthcare sophistication, the elderly population and developed wellness culture. The existence of the dominant multinational corporations such as Bayer and Dr. Wolz that are common in the region promotes creativity and excellence in product delivery. The stringent European Union laws on supplement safety and efficacy provide a credible atmosphere to the consumers.

In November 2025, Aquanova, a German micellar-ingredient company, introduced a new white label line within the Mineral Supplements sector at SupplySide Global. Aquanova showcased bioavailability-enhanced ingredients supported by fresh clinical evidence. The Darmstadt firm, known for its patented NovaSol micellar delivery system, expanded its portfolio with curcumin, astaxanthin, coenzyme Q10 and boswellia in softgel and liquid capsule formats.

Evolving Reimbursement Landscape for Mineral Supplements

• Reimbursement for mineral and nutritional supplements remains limited, as most insurers classify them as OTC wellness products. Coverage is typically approved only for diagnosed deficiencies or medical conditions, such as iron for anemia or calcium + vitamin D for osteoporosis. This keeps out-of-pocket spending dominant despite rising demand.
• A gradual shift is underway as insurers in Europe and APAC introduce condition-linked and evidence-based reimbursement for seniors and chronic-care patients. Early value-based models are emerging, offering partial coverage for supplements with strong clinical outcomes, indicating a slow move toward more outcome-driven reimbursement in the mineral supplements market.

Market Players, Key Developments, and Competitive Intelligence

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Key Developments

• In September 2025, Dialed Moods, a U.S. wellness and supplements company, introduced new plant-powered gummies within the mineral supplements space. The launch includes sea moss and shilajit gummies made with organic and vegan ingredients designed to support energy, cognition, stamina, hormone balance, and immunity.
• In April 2025, Centrum, a global multivitamin brand from Haleon, launched Centrum Recharge, an effervescent energy and mineral supplements drink mix supported by brand ambassador Ms. Anushka Sharma. The company introduced this product to help consumers regain vitamins and minerals lost daily. Centrum Recharge provides 13 essential nutrients, including B Vitamins, Vitamin C, Magnesium and Zinc, to support energy, immunity and hydration.
• In March 2025, New Chapter, a vitamin and supplement company, introduced its first Liquid Multivitamin within the mineral supplements category. The product delivers twenty-two essential vitamins and minerals in a fast-absorbing liquid form designed for adults and children. It comes in Orange Mango and Mixed Berry flavors and supports heart health, brain function, immunity, and overall wellness.
• In February 2025, Fenix Health Science, a U.S. nutrition company focused on brain-health innovation, launched six new Omega, Neuro, and mineral supplements products developed for personalized support for kids and adults. The new Omega range uses Lysoveta LPC for higher Omega-3 absorption and improved cognitive support. The Neuro line includes active B vitamins, vitamin D3, vitamin C, and tyrosine for targeted neurological benefits.

Top Strategies Followed by Global Mineral Supplements Market Players

• The players that are already in the market, who are usually the multinational companies with huge resources, give a lot of focus on research and development (R&D) to be innovative in high-performance mineral supplements. These investments focus on coming up with sophisticated formulations that provide superior bioavailability, specific health advantages, and better safety profiles. These firms also forge strategic alliances with the leading players in the industry, OEMs, and research centers.
  • Examples of such companies include Bayer (Redoxon/One A Day), Pfizer (Centrum), Nestle Health Science and Amway. They allocate large sums of money on high-tech mineral-delivery systems (chelated, liposomal, microencapsulated) and collaborate with research institutions to update efficacy and bioavailability of calcium, magnesium, and zinc portfolios.

• The middle market in the mineral supplements market is concerned with the balance between quality and affordability of their products to appeal to the large segment of consumers who are price-sensitive. The manufacturing process is usually cost-effective in such companies and is more focused on efficiency in supplying chain management to ensure that the prices of their products remain competitive without losing key product features.
  • Brands such as NOW Foods, GNC, Nature’s Bounty, and Jarrow Formulas blend quality with affordability. Their edge comes from cost-efficient manufacturing, optimized sourcing, and streamlined supply chains to deliver competitively priced mineral supplements for mass retail consumers.

• Small-scale players in the mineral supplements industry cut a niche with specialization and innovation to specific consumers. These firms tend to come up with distinctive or new product attributes like organic sourcing, blends of targeted minerals or fortified supplements that address to particular health conditions.
  • Niche brands such as Garden of Life, Thorne Research, Megafood and Pure Encapsulations differentiate using organic sourcing, clean label formulas and specific minerals blends. They focus on high-bioavailability, allergen-free products that are specific to a health condition and niche markets.

Market Report Scope

Mineral Supplements Market Dynamics

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Mineral Supplements Market Driver - Increased Health ‑awareness and Nutrient ‑deficiency Concerns

The increase in world awareness on individual health and well-being has greatly contributed to the demand of the mineral supplements as people are becoming more active in their effort to fill the nutritional deficiencies imposed by the contemporary lifestyles and food restrictions. The increasing awareness on the importance of minerals in sustaining key body processes, including bone, immune, and metabolic processes has made people look to additional solutions outside of their usual diet. This is specifically being seen in elderly, athletic, and health-conscious millennials who value preventive health and general wellbeing.

In March 2025, SUN II Partners, a national nutrition coalition in Zambia, launched the Nyamuka Campaign to fight malnutrition and expand Multiple Micronutrient Supplements for pregnant and breastfeeding women. SUN II Partners leads large community nutrition programmes across Zambia. The event, held in Monze, introduced MMS as a critical Mineral Supplements intervention for women facing drought-driven nutrient shortages.

Mineral Supplements Market Opportunity - Product Innovation in Novel Delivery Formats

The global mineral supplements market is characterized by a major opportunity in terms of product development in new forms of delivery due to the changing tastes of the consumers and development of pharmaceutical technologies. Traditional types of supplements like tablets and capsules are also getting supplemented with newer forms like gummies, powders, effervescent tablets, liquid drops, and personalized supplementation systems. These new ways of delivery help overcome the usual problems that consumers face, including bad taste, difficulty in swallowing, and limited need to find an easy and on the go solution.

In October 2025, Aquanova, a German micellular-ingredient specialist, launched a new white label line at SupplySide Global supported by fresh clinical studies. Aquanova is a Darmstadt-based publicly traded company known for its patented NovaSol micellular delivery system used in food, dietary supplement and pharmaceutical formulations. The firm expanded its bioavailability-focused portfolio to more than 20 ingredients over two decades.

Analyst Opinion (Expert Opinion)

• The market for mineral supplements is expanding due to the need of the consumers to fill the nutrient deficiencies and find the preventive health products. There is an improvement of product trust through better bioavailability technologies and clearer regulatory standards, with the interest in personalized nutrition still increasing. The industry also has major trends, such as the instability of raw materials and more rigid labelling standards, but these issues do not reduce this momentum. The knowledge has been exchanged and a larger discussion on mineral intake and safety has been framed with the help of global industry events like Vitafoods Europe, Supplyside West and the Micronutrient Forum Global Conference.
• Pilots at school level, government recent programme on fortification and maternal nutrition are broadening the knowledge of people. Firms are also coming up with focused magnesium, zinc and multi-minerals products that are supported with clinical evidence. The partnership between ingredient manufacturers and formulation partners remains a rapid way of innovation, which provides long-term growth of the mineral supplements in the market.

Market Segmentation

• Mineral Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Calcium
  • Magnesium
  • Iron
  • Zinc
  • Potassium
  • Chromium
  • Selenium
  • Other minerals
• Dosage Form Insights (Revenue, USD Bn, 2020 - 2032)
  • Tablets
  • Capsules/Softgels
  • Powders
  • Liquid/Gel
  • Other forms (e.g. gummies, chewables, effervescent, etc.)
• Consumer Group Insights (Revenue, USD Bn, 2020 - 2032)
  • Infants/Toddlers
  • Children
  • Adults
  • Geriatric
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • General Health and Wellness
  • Bone and Joint Health
  • Immune Support
  • Gastrointestinal/Digestive Support
  • Other health‑specific applications (e.g. prenatal, deficiency management)
• Sales Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Online
  • Offline
• Combination Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Single-Mineral Supplements
  • Multi-Mineral Blends
• Source Insights (Revenue, USD Bn, 2020 - 2032)
  • Natural (plant, marine, animal-derived)
  • Synthetic/Chemically Produced
  • Fortified/Functional Mineral Extracts
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Pfizer Inc
  • Bayer AG
  • Abbott Laboratories
  • GlaxoSmithKline plc GSK
  • Nestlé Health Science
  • Amway Corp
  • Herbalife International of America Inc
  • Glanbia plc
  • Nature’s Bounty Co now The Bountiful Company
  • Sanofi Consumer Healthcare
  • Jamieson Wellness Inc
  • DSM Firmenich
  • NOW Foods
  • Blackmores Limited
  • Pharmavite LLC

Sources

Primary Research Interviews

Industry Stakeholders list

• Manufacturing companies
• Ingredient suppliers
• Formulation scientists
• Regulatory consultants
• Healthcare professionals
• Retail pharmacy chains

End users list

• Sports nutrition consumers
• Geriatric consumers
• Parents of pediatric users
• Fitness trainers
• Nutritionists
• Clinical dietitians

Government and International Databases

• USDA National Nutrient Database
• NIH Office of Dietary Supplements
• European Food Safety Authority (EFSA)
• WHO Nutrition Database
• Health Canada – NHP Database
• FSSAI (Food Safety and Standards Authority of India)

Trade Publications

• Nutrition Insight
• NutraIngredients
• Food Navigator
• The Pharma Letter
• Chemical & Engineering News
• HealthCare Packaging

Academic Journals

• Journal of Nutrition
• Nutrients
• Food & Function
• Clinical Nutrition
• American Journal of Clinical Nutrition
• Journal of Dietary Supplements

Reputable Newspapers

• The Wall Street Journal
• The Economist
• Financial Times
• The Guardian
• Reuters
• Bloomberg

Industry Associations

• Council for Responsible Nutrition (CRN)
• International Alliance of Dietary/Food Supplement Associations (IADSA)
• Natural Products Association (NPA)
• United Natural Products Alliance (UNPA)
• American Herbal Products Association (AHPA)
• International Society of Sports Nutrition (ISSN)

Public Domain Resources

• Google Scholar
• gov
• National Library of Medicine
• ScienceDirect Open Access
• Government Open Data Portals

Proprietary Elements

• CMI Data Analytics Tool: Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in market
• Proprietary CMI Existing Repository of Information for Last 8 Years