TURKEY MEDICAL TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Turkey Medical Tourism Market Market Size and Forecast – 2025-2032

The Turkey medical tourism market is estimated to be valued at USD 4.01 Bn in 2025 and is expected to reach USD 10.31 Bn, exhibiting a compound annual growth rate (CAGR) of 14.5% from 2025 to 2032.

Key Takeaways of the Turkey Medical Tourism Market:

• In terms of service provider, the public segment is expected to contribute the highest share of the market with 55.1% in 2025 owing to their affordable treatment costs.
• In terms of treatment type, the cardiovascular treatment segment is expected to contribute the highest share of the market with 32.1% in 2025 owing to rising heart disease incidence.
• In terms of patient demographics, the domestic patient’s segment is expected to contribute the highest share of the market with 54.2% in 2025 owing to geographic accessibility.

Market Overview:

Turkey medical tourism market has been steadily growing over the past decade owing to factors such as highly-skilled doctors, modern healthcare facilities at affordable costs and the country's popularity as a tourist destination. The medical tourism market in Turkey is expected to witness positive growth over the forecast period. Favorable government initiatives, such as E-Visa Programs: Simplified e-visa processes for international patients to facilitate easier travel to promote Turkey as a medical tourism hub such as relaxing visa policies and providing tax incentives for new healthcare investments, are boosting the market growth. Additionally, growing healthcare expenditures in neighboring countries and quality healthcare workforce availability in Turkey are driving foreign patients to travel for medical treatments. However, high promotion and marketing costs incurred by healthcare providers to attract international patients can hamper the growth of the Turkey medical tourism market during the analysis period.

Currents Events and Their Impact

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Segmental Analysis

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Turkey Medical Tourism Market Insights, By Service Provider - Affordability drives market share for public service providers

In terms of service provider, the public segment is expected to contribute the highest share of the market with 55.1% in 2025 owing to their affordable treatment costs. Public hospitals in Turkey offer medical treatments and procedures at much lower prices compared to private providers. This is because public hospitals operate on government subsidies and are non-profit in nature, allowing them to keep costs low for patients. Many international patients, especially from developing countries, choose public providers as they cannot afford to pay high private costs. Even for domestic patients, public hospitals offer a more economical option for essential treatments. This affordability has helped public providers garner a large patient base over the years. They can accommodate patients from diverse economic backgrounds, unlike costly private facilities.

Turkey Medical Tourism Market Insights, By Treatment Type - Cardiovascular treatments in high demand

In terms of treatment type, the cardiovascular treatment segment is expected to contribute the highest share of the market with 32.1% in 2025 owing to rising heart disease incidence. Turkey has emerged as a popular destination for cardiovascular treatments like bypass surgeries, angioplasty procedures and valve replacements. This is driven by the country's strong expertise in cardiology and low costs compared to developed markets in Europe and North America. An aging global population also means increased cases of heart conditions worldwide. At the same time, long wait periods for advanced cardiac care in home countries push many international patients to seek timely treatment options abroad. Turkey fulfills this need with quality infrastructure, trained surgeons and affordable packages for surgeries. Private hospitals in Turkey have further invested in state-of-the-art cardiac facilities to tap into this lucrative segment.

Turkey Medical Tourism Market Insights, By Patient Demographics - Domestic patients lead due to geographic accessibility

In terms of patient demographics, the domestic patient’s segment is expected to contribute the highest share of the market with 54.2% in 2025 owing to geographic accessibility. Most medical tourists visiting Turkey come from nearby regions in Europe, Asia and Africa owing to cultural familiarity and easy travel access. However, the largest chunk is accounted for by Turkish nationals themselves seeking treatment within their home country. This is due to the obvious benefit of no travel costs involved. Proximity also allows for swift access in case follow up treatment is needed after procedures. Moreover, for some non-emergency treatments Turkish patients may still opt for domestic providers due to patriotism or personal physician preferences. Local patients are also comfortable with language, currency and the healthcare approval process in Turkey.

Cost Advantage: Affordable Healthcare in Turkey

Turkey has become a top destination for medical tourism due to its affordable healthcare services. The Turkish government supports medical tourism by offering incentives to healthcare providers and facilitating the process for international patients, including visa assistance. Comprehensive packages that include medical procedures, accommodation, and transportation further enhance affordability. Overall, Turkey provides a compelling combination of cost-effective healthcare and quality medical services, making it an attractive option for global patients. For instance, in October 2024, according to data by Maltepe Dental Clinic, procedures such as dental implants, cosmetic surgeries, and orthopedic treatments can cost up to 70% less in Turkey than in the U.S. or the U.K. This cost advantage does not affect care quality, as Turkey has internationally accredited hospitals with advanced facilities and skilled medical professionals.

Market Players, Key Developments, and Competitive Intelligence:

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Key Developments:

• In July 2024, Vera Clinic, a leading innovator in hair transplantation, introduced its New Generation Hair Implementation, combining Stem Cell Therapy, Sapphire FUE, and OxyCure Therapy. This advanced approach achieves a remarkable 99% follicular survival rate, offering patients denser, thicker hair with unmatched precision and efficiency.
• In April 2024, Haus of Nomads Travel, a boutique travel agency, launched medical tourism services in Antalya, Turkey. Partnering with top-tier clinics and board-certified doctors, the agency provides luxury healthcare experiences, including aesthetic dental treatments, hair transplants, and cosmetic surgeries.
• In March 2023, Invamed Medical Device Technologies, a Turkish medical firm, unveiled the Delta Modulator RDN, a device designed to treat resistant hypertension. Utilizing the Modulator Renal Denervation generator and catheter, the device delivers controlled radio frequency (RF) radiation for effective renal denervation therapy.

Top Strategies Followed by Turkey Medical Tourism Market Players

• Established players in the turkey medical tourism market focus heavily on research and development to come up with innovative solutions.
  • In January 2024, FIT Healthcare Ltd, a leading Nigerian healthcare provider, partnered with Lokman Hekim Health Group, a renowned Turkish healthcare network, to develop a state-of-the-art medical city in Enugu, Nigeria. The project aims to enhance medical infrastructure and access to quality healthcare in the region. The medical city is expected to be fully operational by early 2027.
• Mid-sized players in the turkey medical tourism market focus on offering quality services at competitive prices. In Turkey's competitive medical tourism landscape, many providers are adopting innovative strategies to enhance patient care and expand their global reach.
  • For instance, in January 2024, Rehair Istanbul, a leading hair transplantation clinic with over 24,500 successful procedures, has partnered with Redent Istanbul, a renowned Turkish dental clinic, to expand its investments. This strategic collaboration aims to enhance patient care standards in Turkey's medical tourism sector.
• Small local hospitals focus on niche therapies, such as bariatric surgery, dental implants, or cancer immunotherapy, attracting international patients. They utilize advanced technologies like robot-assisted surgery, virtual reality rehab, and telemedicine to maintain competitive treatment quality, despite limited budgets. Some also collaborate with regional start-ups to foster local innovation.

Market Report Scope

Turkey Medical Tourism Market Dynamics

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Turkey Medical Tourism Market Growth Factors - Government Initiatives Promoting Health Tourism

The Turkish government has been proactive in promoting medical tourism by establishing the General Directorate of Investments and Establishments in 2011 to facilitate healthcare investments and attract medical tourists. It collaborates with private healthcare providers and insurance companies to create regulations and strengthen international promotions.

The Ministry of Health also ensures high service quality through mandatory global certifications for hospitals, while offering incentives like subsidies for agencies and healthcare costs to boost its position as a leading destination. For instance, in November 2023, Turkey allocated US$ 50 billion for public healthcare in 2024, with the Ministry of Health and SSI contributing US$ 38.09 billion and US$ 44.27 billion respectively. This major investment will drive the development of modern medical infrastructure, attracting international patients and boosting the country’s medical tourism market.

Turkey Medical Tourism Market Opportunity - Increasing investments in healthcare infrastructure

The Turkish medical tourism industry is poised for growth, with increased investments in healthcare infrastructure, including super-specialty hospitals and advanced medical technologies. The government is prioritizing this sector, encouraging both local and foreign investments. Upcoming projects, such as multi-specialty medical zones in major cities and tourism hubs, will enhance service quality, making Turkey a leading medical tourism destination in Europe and the Gulf. This will attract more international patients seeking affordable, high-quality treatments.

Analyst Opinion (Expert Opinion)

• Turkey’s medical tourism sector is rapidly growing, driven by its advanced healthcare infrastructure, skilled professionals, and cost-effective treatment options. Its strategic location between Europe and Asia makes it an appealing destination for patients seeking high-quality care with short wait times. Government support, including subsidies for healthcare institutions and international marketing efforts, is boosting the industry. The substantial healthcare budget allocations reflect the government’s commitment to enhancing medical facilities and capabilities.
• However, regulatory challenges such as varying international accreditation standards and data privacy issues hinder the expansion of the market. Additionally, language barriers and inconsistent service quality across facilities impact patient experiences and trust. Despite these hurdles, there is strong demand for aesthetic, dental, fertility, and orthopedic treatments among international patients.
• The increasing number of patients from the Middle East, Europe, and Central Asia presents substantial growth opportunities for specialized clinics and multi-service hospitals. The rise of digital health platforms and partnerships with international insurance providers is also improving accessibility for medical tourists. With continued focus on quality assurance and patient-centered care, Turkey is well-positioned to maintain its growth as a top medical tourism destination.

Market Segmentation

•  Service Provider Insights (Revenue, USD Bn, 2020 - 2032)
• • Public
  • Private
•  Treatment Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Cardiovascular treatment
  • Oncology Treatments
  • Orthopedic treatment
  • Neurology Treatments
  • Cosmetic treatment
  • Bariatric treatment
  • Dental treatment
  • Ophthalmology treatment
  • Infertility treatment
  • Weight Loss Surgery
  • Alternative medicine
  • Others
•  Patient Demographics Insights (Revenue, USD Bn, 2020 - 2032)
• • Domestic Patients
  • International Patients
•  Age Group Insights (Revenue, USD Bn, 2020 - 2032)
• • Children
  • Adults
  • Seniors
• Key Players Insights
• • Remed Health
  • AkayLife
  • Euro Health Medical Tourism
  • ROMOY Health Tourism and Consulting
  • Doc's Health Tourism Agency
  • Tursium Health Tourism Agency
  • Body Expert
  • Hospitour Medical Tourism Agency
  • Zisat Health Tourism

Sources

Primary Research Interviews:

Stakeholders:

• Private Hospitals and Multi-specialty Clinics
• Medical Tourism Agencies and Facilitators
• Ministry of Health – Republic of Turkey
• Health Insurance Companies (Domestic and International)
• International Accreditation Bodies (e.g., JCI, GHA)
• Hospitality Partners (Hotels, Travel Operators)
• Medical Equipment and Technology Suppliers
• Regional Health Tourism Associations
• Patient Advocacy Groups
• Foreign Embassies and Consulates in Turkey
• Digital Health Platform Providers

Databases:

• Turkish Statistical Institute (TurkStat)
• OECD (Organisation for Economic Co-operation and Development)
• Global Health Expenditure Database (WHO)

Magazines:

• Medical Tourism Magazine
• Hospitals Magazine (Middle East Edition)
• HealthCare Business Today

Journals:

• Journal of Travel Medicine
• International Journal of Health Planning and Management
• Globalization and Health

Associations:

• Health Tourism Association of Turkey (Sağlık Turizmi Derneği)
• International Medical Travel Journal (IMTJ)
• Global Healthcare Accreditation (GHA)

Public Domain Sources:

• Ministry of Health – Republic of Turkey
• World Tourism Organization (UNWTO)
• World Health Organization (WHO)
• Trade Fairs and Conferences (e.g., HIMSS Eurasia, Expomed Eurasia)

Proprietary Elements:

• CMI Data Analytics Tool: Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in dark factories.
• Proprietary CMI Existing Repository of Information for Last 8 Years