Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Organic baby food is produced from certified organic raw materials and is free from any artificial additives ingredients. Organic food are grown or synthetic fertilizers or pesticides and more nutritious than non-organic food. Organic baby food is ready to use and doesn't require any preparation or refrigeration. Moreover, organic baby food have longer shelf-life and decrease the risk of various a disease that is caused by exposure to pesticides and other contaminants in foods. Organic baby foods keep the limits the exposure of harmful substances during the highly sensitive time of babies' lives. Furthermore, organic baby foods are packed with a high level of antioxidants and vitamins than conventional or non-organic baby food.

The BRIC organic baby food market is projected to reach around US$ 11371.5 million by the end of 2027, in terms of revenue, growing at CAGR of 18.2% during the forecast period (2020-2027).

Drivers:

Easy availability of natural resources in countries of BRIC region, due to high cultivation of raw material which are used to produce organic products. According to the Coherent Market Insights analysis, in the Asia Pacific, Brazil is one of the most prominent countries contributing to organic farming, followed by China. Thus, high cultivation of raw materials used for the production of organic baby food is projected to augment the market growth.

Increasing trade across all sectors in the BRIC region is expected to accelerate the market growth of organic baby food. This can be attributed to the liberalization of trade and increasing investment, which opens lots of space for international trade. According to the Coherent Market Insights analysis, China is highly dependent on imported baby food products, especially milk formula.

On basis of the country, China dominated the BRIC organic baby food market in 2019, accounting for around 59.0 % share in terms of value

Market Restraints

The low shelf life of organic baby food products due to the absence of synthetic preservatives which leads to limited visibility of such products in retail outlets. This is expected to hinder the market growth. Moreover of the lack of brand awareness of this product due to low visibility among consumers, resulting in lower profitability for international vendors in BRIC countries thus restricting the market growth of organic baby food.

Market Opportunities

Growth in internet users has led to growth in E-commerce in Brazil. According to the Coherent Market Insights analysis, 50% of women in Brazil are online shoppers. Moreover, the growth of e-commerce can be attributed to increased access to broadband, coupled with falling prices of computers and smartphones. This is projected to help organic baby food manufacturers to target potential consumers and serve them products at competitive rates.

Governments and key organic food manufactures are increasing investment in educating consumers by campaigns to raise awareness regarding the health benefits of natural and chemical-free food products. This has increased demand for organic food products across countries of the BRIC region. This is projected to accelerate the market growth of organic baby food over the forecast period. 

Figure 1. BRIC Organic Baby Food Market– Opportunity Analysis

BRIC Organic Baby Food  | Coherent Market Insights

Market Trends

Product innovation by manufacturers is a trend in the BRIC organic baby food market and this is expected to fuel the market growth. For instance, in May 2019, Nestle launched an organic product within its Ceregrow brand of cereals for children over the age of 12 months, made from 100% organic ragi, wheat, milk, and rice. The product is produced at the company’s Samalkha factory in Haryana (India), using locally grown ingredients.

Figure 2. BRIC Organic Baby Food Market, Revenue Share (%), By Product Type, in 2019

BRIC Organic Baby Food  | Coherent Market Insights

On the basis of product type in 2019, the milk formula segment has accounted the largest market share of 31.3% in terms of value, followed by prepared type and dried type respectively.

Competitive Section:

Company Names 

  1. Nestlé S.A.
  2. H.J. Heinz Company
  3. Groupe Danone
  4. Pristine Organics Pvt Ltd.
  5. British Biologicals
  6. Abbott Laboratories
  7. Otsuka Holdings Co., Ltd.
  8. Campbell Soup Company
  9. Hero Group
  10. Bellamy’s Australia Limited

Organic baby food carry the organic label and meet the strict regulation set by USDA’s National Organic Program. This means the raw materials used for the production of organic food such as vegetables and fruits have not sprayed or expose to pesticides and meat from an animal that have been provided with antibiotics. Moreover, the organic baby food does not contain any artificial flavor, preservatives, and colors. Organic baby food reduces the level of exposure to pesticides in infants and other harmful contaminants. Studies have suggested that exposure to pesticide and other conventional food can make babies more vulnerable to various health problems such as neuro-development since babies' brains are at a crucial stage of development.

Market Dynamics

The growing trend of ready to feed products with various nutritious content such as fruits, minerals, and vitamins is projected to propel the market growth of organic baby food. The rising health-conscious consumer and growing disposable income of the consumer has increased their purchasing power. This is expected to raise demand for green products which in turn augmenting the market growth over the forecast period.

Rising demand for plant-based milk formula for baby is projected to foster the market growth of organic baby food products. Moreover, a well-established distribution network and growing awareness regarding the benefits of green products in the southern region of India are further expected to augment the market growth of BRIC organic baby food.

Strict government regulations and quality standards for processing and labeling of the organic baby food industry are expected to have a negative impact on the market of organic baby food over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the BRIC Organic Baby Food market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the BRIC Organic Baby Food market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Nestlé S.A., H.J. Heinz Company, Groupe Danone, Pristine Organics Pvt Ltd., British Biologicals, Abbott Laboratories, Otsuka Holdings Co., Ltd., Campbell Soup Company, Hero Group, and Bellamy’s Australia Limited
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The BRIC Organic Baby Food market report caters to various stakeholders in this industry including investors, suppliers, granular urea manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the granular urea market

Detailed Segmentation:

  • BRIC Organic Baby Food Market, By Product Type:
    • Ready to Feed
    • Prepared
    • Milk Formula
    • Dried
    • Others
  • BRIC Organic Baby Food Market, By Distribution Channel:
    • Supermarket
    • Specialty Outlet
    • Drug Stores & Pharmacies
    • Internet
    • Others
  • BRIC Organic Baby Food Market, By Country:
    • Brazil
      • By Product Type:
        • Ready to Feed
        • Prepared
        • Milk Formula
        • Dried
        • Others
      • By Distribution Channel:
        • Supermarket
        • Specialty Outlet
        • Drug Stores & Pharmacies
        • Internet
        • Others
    • Russia
      • By Product Type:
        • Ready to Feed
        • Prepared
        • Milk Formula
        • Dried
        • Others
      • By Distribution Channel:
        • Supermarket
        • Specialty Outlet
        • Drug Stores & Pharmacies
        • Internet
        • Others
    • India
      • By Product Type:
        • Ready to Feed
        • Prepared
        • Milk Formula
        • Dried
        • Others
      • By Distribution Channel:
        • Supermarket
        • Specialty Outlet
        • Drug Stores & Pharmacies
        • Internet
        • Others
    • China
      • By Product Type:
        • Ready to Feed
        • Prepared
        • Milk Formula
        • Dried
        • Others
      • By Distribution Channel:
        • Supermarket
        • Specialty Outlet
        • Drug Stores & Pharmacies
        • Internet
        • Others
  • Company Profiles
    • Nestle S.A. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • J. Heinz Company
    • Groupe Danone
    • Pristine Organics Pvt Ltd.
    • British Biologicals
    • Abbott Laboratories
    • Otsuka Holdings Co., Ltd.
    • Campbell Soup Company
    • Hero Group
    • Bellamy’s Australia Limited

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Country
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. BRIC Organic Baby Food Market, By Product Type, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Ready to Feed
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Prepared
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
  5. Milk Formula
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Dried
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
  6. BRIC Organic Baby Food Market, By Distribution Channel, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Supermarket
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Specialty Outlet
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Drug Stores & Pharmacies
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
  7. BRIC Organic Baby Food Market, By Country, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
    • Brazil
      • Country Trends
      • Market Size and Forecast, By Product Type, 2017- 2027  (US$ Million)
      • Market Size and Forecast, By Distribution Channel, 2017- 2027  (US$ Million)
    • Russia
      • Country Trends
      • Market Size and Forecast, By Product Type, 2017- 2027  (US$ Million)
      • Market Size and Forecast, By Distribution Channel, 2017- 2027  (US$ Million)
    • India
      • Country Trends
      • Market Size and Forecast, By Product Type, 2017- 2027  (US$ Million)
      • Market Size and Forecast, By Distribution Channel, 2017- 2027  (US$ Million)
    • China
      • Country Trends
      • Market Size and Forecast, By Product Type, 2017- 2027  (US$ Million)
      • Market Size and Forecast, By Distribution Channel, 2017- 2027  (US$ Million)
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Nestle S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • H.J. Heinz Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Groupe Danone
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pristine Organics Pvt. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • British Biologicals
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Abbott Laboratories
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Otsuka Holdings Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Campbell Soup Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hero Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bellamy’s Australia Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

Frequently Asked Questions

The market for organic baby food is estimated to surpass US$ 11,371.5 million by 2027, exhibiting a CAGR of 18.2% between 2020 and 2027.
Easy availability of natural resources in countries of BRIC region, due to high cultivation of raw material which are used to produce organic products. According to the Coherent Market Insights analysis, in the Asia Pacific, Brazil is one of the most prominent countries contributing to organic farming, followed by China. Thus, high cultivation of raw materials used for the production of organic baby food is projected to augment the market growth.
The organic baby food market is expected to exhibit a CAGR of 18.2% during the forecast period (2020-2027).
Major players operating in the BRIC organic baby food product include Nestlé S.A., H.J. Heinz Company, Groupe Danone, Pristine Organics Pvt Ltd., British Biologicals, Abbott Laboratories, Otsuka Holdings Co., Ltd., Campbell Soup Company, Hero Group, and Bellamy’s Australia Limited
The low shelf life of organic baby food products due to the absence of synthetic preservatives which leads to limited visibility of such products in retail outlets. This is expected to hinder the market growth. Moreover of the lack of brand awareness of this product due to low visibility among consumers, resulting in lower profitability for international vendors in BRIC countries thus restricting the market growth of organic baby food.
Product innovation by manufacturers is a trend in the BRIC organic baby food market and this is expected to fuel the market growth. For instance, in May 2019, Nestle launched an organic product within its Ceregrow brand of cereals for children over the age of 12 months, made from 100% organic ragi, wheat, milk, and rice. The product is produced at the company’s Samalkha factory in Haryana (India), using locally grown ingredients
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