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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

Broadcast switcher refers to a digital device typically adopted in the production of a video or film. It is used for switching or selecting different audio or video signals coming in from different sources. Switchers are extremely crucial for the video transmission process and are a vital part of video processing. Switchers are crucial for a fully incorporated television production. There are various types of switchers including routing switchers, production switchers, master control switchers, etc. They are used in remote trucks, control rooms, edit suite, and more.

The global broadcast switchers market is estimated to account for US$ 3,253.0 Mn in terms of value by the end of 2027.

Market Dynamics- Drivers

  1. Increasing transition from analog to digital broadcasting is expected to drive growth of the global broadcast switchers market during the forecast period

Digital broadcasting makes it easy for broadcasters to select source video feed and route it, thereby improving the process of digital broadcasting workflow. The broadcast industry has moved from analog to digital transmission that offers high-quality video production for customers, known as High Definition Television (HDTV). For instance, in 2009, the Federal Communications Commission (FCC), a U.S. government agency made it mandatory to have broadcast signals digitized. This has compelled broadcasters to invest in digital equipment including switchers, which in turn, is expected to drive growth of the global broadcast switchers market during the forecast period.

  1. Growing emphasis on production automation is expected to propel the global broadcast switchers market growth over the forecast period

The requirement for enhanced efficiency and reduction in broadcasting costs have become crucial, owing to increasing number of TV broadcasters opting to broadcast programs and television channels in high-definition format. Growing focus on production automation is expected to boost the usage of production automation systems and its main components namely switchers. Furthermore, switchers allow program directors to swing from one camera to another and cue in graphics in an automated environment. Therefore, these factors are expected to propel the global broadcast switchers market growth during the forecast period.

Statistics:

North America held dominant position in the global broadcast switchers market in 2019, accounting for 38.8% share in terms of value, followed by Europe, APAC and RoW respectively.

Figure 1: Global Broadcast Switchers Market Share (%), in terms of Value, By Region, 2019

Broadcast Switchers  | Coherent Market Insights

Market Dynamics- Restraints

  1. High capital investments for procurement of broadcasting equipment is expected to restrain growth of the global broadcast switchers market during the forecast period

The major restraining factor before the adoption of broadcast switchers is their high procurement cost. Procuring new broadcast facility includes massive initial investment for various equipment such as lighting equipment, mobile video studios, cables, on-field recorders, encoders, mobile vide studios, and digital audio mixers.  As a result of this, small private broadcasters that operate over-the-air find it challenging to enter into the competitive market. Therefore, these factors are expected to restrain growth of the market in the near future.

  1. Lack of proper standardization in content distribution is expected to hinder the global broadcast switchers market growth over the forecast period

Generally, multimedia content is delivered through IPTV, internet, mobile, and broadcast networks. The methods for delivery include unicast, broadcast, multicast, and peer-to-peer. The broadcast and telecom industry have their own standards track, based on different commercial requirements. Content providers bear high costs to offer content in different formats to several distribution pipes. Thus, inability to provide cross-platform solutions and interoperability for digital medial distribution leads is expected to hinder growth of the global broadcast switchers market in the near future.

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Broadcast Switchers Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 1,908.0 Mn
Historical Data for: 2017 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 6.9 % 2027 Value Projection: US$ 3,253.0 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, South Africa, and Rest of Middle East and Africa
Segments covered:
  • By Type: Production Switcher, Routing Switcher, Master control switcher
  • By Applications: Sport Broadcasting, Studio Production, Production Trucks, News Production, Post Production, Others
Companies covered:

Broadcast Pix, Inc., New Tek Inc., Blackmagic Design Pty. Ltd., FOR-A Company Ltd, Utah Scientific, Inc., Panasonic Corporation, Ross Video Limited, Miranda Technologies, Inc., Ikegami Electronics U.S.A. Inc., Harris Broadcast, Snell Group, Sony Electronics, Inc., and Evertz Microsystems Limited

Growth Drivers:
  • Growing emphasis on production automation is expected to propel the global broadcast switchers market growth over the forecast period
  • Increasing transition from analog to digital broadcasting is expected to drive growth of the global broadcast switchers market during the forecast period
Restraints & Challenges:
  • Lack of proper standardization in content distribution is expected to hinder the global broadcast switchers market growth over the forecast period

Market Opportunity

  1. Further digitalization to 3D and 4K technology can present lucrative growth opportunities

4k is a digital video format designed by NHK Science & Technology Research Laboratories and defined and approved by the International Telecommunication Union (ITU). 3D and 4k technology are expected to be the future of digital broadcasting. Constant investment by companies such as Sky and 3net on 4K Ultra HD, generating higher resolution is expected to boost the broadcast market over the forecast period. Moreover, Sony is putting its R&D and marketing efforts to produce 4K content. During the FIFA World Cup 2010 in South Africa, 25 matches were produced in 3D for testing format.

  1. Large untapped market can provide major business opportunities

ITU (International Telecommunication Union) has mandated the conversion of digital television broadcasting globally because of its spectrum efficient transmission technology. Digitalization allows broadcast stations to provide more programming opportunities through multiple broadcast streams with improved picture and sound quality. In 2006 at Geneva, at a conference of the ITU, 120 countries signed a treaty to migrate to digital television. In accordance with this treaty, African, European and Middle-East regions have to migrate to digital television before June 17, 2015.

Figure 2: Global Broadcast Switchers Market Value (US$ Mn), 2017 - 2027

Broadcast Switchers  | Coherent Market Insights

The global broadcast switchers market was valued at US$ 1,908.0 Mn in 2019 and is forecast to reach a value of US$ 3,253.0 Mn by 2027 at a CAGR of 6.9% between 2020 and 2027.  

Market Trends

  1. Research and development activities by market players

Key players operating in the market are focused on research and development activities, in order to expand the product portfolio and enhance the market presence. For instance, in August 2013, Broadcast Pix, Inc. introduced its new Version 3.5 software that would be available in market. Furthermore, in May 2013, Broadcast Pix, Inc. launched Version 2.0 of the iPixPanel app for Apple iPad that can manage its systems to offer an intuitive wireless control surface to the operator.

  1. Sports broadcasting is another major trend in the market

Sports broadcasting is the most attractive end user segment of the market and accounted for 23.3% of the total broadcast switchers market in 2012. Increasing demand for broadcasting sports matches in high definition format is expected to fuel the deployment of the switchers in this application segment. Manufacturers are increasingly focusing on multi-definition switchers that function in standard definition (SD), HD, 3D, and 3 Gig environments. Particularly, production switchers with 3 Gig compatibility are used by broadcasters that deal with high end sports events. 

Value Chain Analysis

Raw material suppliers

Component and part manufacturers are the major suppliers for the broadcast switcher market. The components may include but are not limited to sensors, processors, electrical and electronic parts and mechanical parts. Different components required for switcher manufacturing include resistors voltage regulators, power supplies, PCB’s (Printed Circuit Boards), ICs, switches, wires, and panels among others. While considering the value chain, the importance of proximity to suppliers and timely delivery, especially for short life cycle products cannot be undermined.

 Global Broadcast Switchers Market - Impact of Coronavirus (Covid-19) Pandemic

Due to Covid-19 pandemic, many industries witnessed significant shift in their business. There is significant impact on broadcast switchers market, as these switchers are used in the consumer electronics industry. The global electronics devices market including consumer electronics and industrial electronics devices is expected to be impacted by COVID-19 pandemic. China is one of the major suppliers for the raw materials that are used to manufacture electronic devices and the finished products. The electronics industry had faced huge reduction in production, disruption in supply, and price fluctuations. Due to COVID-19, sales of electronics companies has fallen, thus, in turn, decreases the demand for the broadcast switches in the future.

Competitive Section

Major market players operating in the global broadcast switcher market are Broadcast Pix, Inc., New Tek Inc., Blackmagic Design Pty. Ltd., FOR-A Company Ltd, Utah Scientific, Inc., Panasonic Corporation, Ross Video Limited, Miranda Technologies, Inc., Ikegami Electronics U.S.A. Inc., Harris Broadcast, Snell Group, Sony Electronics, Inc., and Evertz Microsystems Limited.

Key Developments

  1. Key companies in the market are focused on product launches, in order to expand the product portfolio. For instance, in March 2019, Broadcast Pix, Inc. introduced BPswitch IX integrated production switcher with expanded IP at NAB 2019.
  2. Major players are involved in product development, in order to gain a competitive edge in the market. For instance, in April 2020, Blackmagic Design Pty. Ltd. introduced ATEM Mini Pro, a low-cost production switcher.

Broadcast switchers or video switchers refer to device that are used to switch between different audio or video signals in film or video production. This provides additional benefits to the producers to combine different video signal and add special effects in the film production. Increasing penetration of HD (high-definition) and UHD (ultra-high definition) increases the demand for broadcast switchers. Due to rising consumer preferences, more number of digital channels are introduced in the TV industry. This factor support the growth of broadcast switchers across the globe. Broadcast switchers find its applications in studio production, news production, sports broadcasting and others.

Market Dynamics

Increasing consumer demand for broadcasting of live programs in HD formats such as in sports and live events is expected to drive market growth over forecast period. Broadcast switchers are the part of broadcasting and are used in video or film production to select different audio or video signal. They are specially designed to support 4G video format. The demand for broadcast switchers has been increased due to high demand from video transmission and broadcasting format. According to coherent market insights analysis, Indian broadcaster industry is expected to reach 9585 million in 2024 from 3971million in 2017. Moreover, an increasing number of HD channels to cater to the rising demand for broadcasting events in HD format is expected to propel growth of the global broadcast switchers market during the forecast period.

Growing emphasis on production automation is expected to propel the global broadcast switchers market growth over the forecast period. The requirement for enhanced efficiency and reduction in broadcasting costs have become crucial, owing to increasing number of TV broadcasters opting to broadcast programs and television channels in high-definition format. Growing focus on production automation is expected to boost the usage of production automation systems and its main components namely switchers. Furthermore, switchers allow program directors to swing from one camera to another and cue in graphics in an automated environment. Therefore, these factors are expected to propel the global broadcast switchers market growth during the forecast period.

Market Taxonomy

This report segments the global broadcast switchers market on the basis of Technology and region. On the basis of technology, the global broadcast switchers market is segmented into Information and Controls, Infotainment and Navigation, and Audio and Connectivity. Information and Controls is further segmented into Electronic Power Assisted Steering (EPAS) and Tire Pressure Management System (TPMS), Head-up Display, and Others. Infotainment and Navigation is further segmented into Rear-seat Entertainment and Navigation. Audio and Connectivity is further segmented into Audio Systems, and Wireless Systems. On the basis of region, the global broadcast switchers market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

Key features of the study:

  • This report provides an in-depth analysis of the global broadcast switchers market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global broadcast switchers market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered in the global broadcast switchers market are Broadcast Pix, Inc., New Tek Inc., Blackmagic Design Pty. Ltd., FOR-A Company Ltd, Utah Scientific, Inc., Panasonic Corporation, Ross Video Limited, Miranda Technologies, Inc., Ikegami Electronics U.S.A. Inc., Harris Broadcast, Snell Group, Sony Electronics, Inc., and Evertz Microsystems Limited.
  • The market players are focusing on strategic collaborations to innovate and launch new products to meet the increasing needs and requirements of consumers.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global broadcast switchers market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global broadcast switchers market.

Detailed Segmentation:

  • Global Broadcast Switchers Market, By Technology:
    • Production Switcher
    • Routing Switcher
    • Master control switcher
  • Global Broadcast Switchers Market, By Application:
    • Sport Broadcasting
    • Studio Production
    • Production Trucks
    • News Production
    • Post Production
    • Others
  • Global Broadcast Switchers Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profiles
    • Broadcast Pix, Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • New Tek Inc.
    • Blackmagic Design Pty. Ltd.
    • FOR-A Company Ltd
    • Utah Scientific, Inc.
    • Panasonic Corporation
    •  Ross Video Limited
    •  Miranda Technologies, Inc.
    • Ikegami Electronics U.S.A. Inc.
    • Harris Broadcast
    •  Snell Group
    • Sony Electronics, Inc.
    • Evertz Microsystems Limited

 *Browse all the market data tables and figures on “Global Broadcast Switchers Market- Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Application
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New System Launch/Approval
  4. Broadcast Switchers Market - Impact of Coronavirus (Covid-19) Pandemic
    • Short Term and Long Term Impact, By Region
      • North America
      • Europe
      • Asia Pacific
      • Latin America
      • Middle East and Africa
  5. Global Broadcast Switchers Market, By Type, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Production Switcher
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Routing Switcher
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Master control switcher
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  6. Global Broadcast Switchers Market, By Application, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Sport Broadcasting
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Studio Production
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Production Trucks
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • News Production
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Post Production
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  7. Global Broadcast Switchers Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2019 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  8. Competitive Landscape
    • Company Profiles
      • Broadcast Pix, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • New Tek Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Blackmagic Design Pty. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • FOR-A Company Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Utah Scientific, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ross Video Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Miranda Technologies, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ikegami Electronics U.S.A. Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Harris Broadcast
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Snell Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Sony Electronics, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Evertz Microsystems Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  9. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

*Browse XX market data tables and XX figures on “Global Broadcast Switchers Market-forecast to 2027”.

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Frequently Asked Questions

The global broadcast switchers market size was valued at US$ 1,908.0 millionin 2019 and is estimated to exhibit a CAGR of 6.9% between 2020 and 2027.
Studio production segment held the major market share in 2019 owing to the rising demand for high resolution format.
Major factor driving the growth of global broadcast switchers market during the forecast period are increasing transition from analog to digital broadcasting.
Major factors hampering the growth of the broadcast switchers market during the forecast period constitutes lack of proper standardization in content distribution.
North America broadcast switchers market is expected to generate the highest revenue during the forecast period.
Some of the key players operating in the market are Broadcast Pix, Inc., New Tek Inc., Blackmagic Design Pty. Ltd., FOR-A Company Ltd, Utah Scientific, Inc., Panasonic Corporation, Ross Video Limited, Miranda Technologies, Inc., Ikegami Electronics U.S.A. Inc., Harris Broadcast, Snell Group, Sony Electronics, Inc., and Evertz Microsystems Limited.
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