The increasing demand for sustainable delivery of different alcoholic and non-alcoholic beverages has led to bag in box manufacturing innovation. Apart from that, there is a growing acceptance of bag-in-box due to growing demand for non-contaminated food and secure medicinal delivery. The increasing adoption of bag-in-box in industrial areas such as chemicals is expected to drive the Europe bag in box packaging market over the forecast period.
The Europe bag in box packaging market is estimated to surpass US$ 1,810.7 million by the end of 2028, in terms of revenue, exhibiting at a CAGR of 3.22% during the forecast period (2021 to 2028).
The increasing demand for bag-in-box packaging solutions among wine packaging manufacturers is one of the main growth drivers for Europe bag in box packaging market. This is attribute to various advantages it offers over bottle packaging, including the use of much less plastic and the ability to dispense without surging or glugging. Wine producers in Europe and North America are gradually shifting to bag-in-box for packaging. Furthermore, bag-in-boxes are simple to distribute and more cost-effective. According to the European Commission, The European Union is the world's largest wine producer, and between 2014 and 2018, the estimated annual production was 167 million hectoliters. It accounts for 65% of global production, 60% of global consumption, and 70% of exports of wine. Moreover, oxygen transmission rate is a significant parameter for evaluating the overall quality of wine packaging. Bag-in-box offers a lower oxygen rate of diffusion than glass bottles, making it an ideal choice among wine manufacturer around the world. Around half the world's population demand for bag-in-box packaging comes from the wine industry.
The demand for longer shelf lives for liquid contents is strengthening the bag-in-box packaging market's future prospects. Aseptic filling technology have been adopted by packaging companies, as a result, they are able to satisfy new application areas, thereby driving the bag-in-box packaging market growth. For instance, in June 2020, Greatview Aseptic Packaging established as a manufacturer, offering sleeves compatible with SIG Combibloc filling equipment. It is now one of the major manufacturers of roll-fed packaging material for Tetra Pak aseptic filling machines. Bag-in-box packaging's demand is also influenced by the branding options it provides for businesses. The market for bag-in-box packaging has grown in response to rising demand for puncture-resistant packaging. Package manufacturers are finding new opportunities as consumers become more concerned about the integrity of their products and the aesthetics of their packaging.
The high cost of bag-in-box packaging solutions compared to traditional packaging alternatives is expected to restrict bag-in-box adoption, thereby hindering the market growth during the forecast period. The rising use of plastic bottles in soft drink packaging due to cost-effectiveness is also expected to hamper bag-in-box market growth throughout the forecast period. Furthermore, fluctuations in the supply of raw materials to manufacture bag-in-box containers are expected to restrain the Europe bag in box packaging market growth during the forecast period.
In the forecast period, the growing popularity of drink-in-box containers is likely to boost the Europe bag-in-box market. Drink in box container is a type of bag in box packaging. The bag-in-box idea is used to create drink-in-box containers. With customers and government agencies emphasising the importance of environmentally friendly and safe packaging, a growing number of packaging companies are experimenting with new types and materials for biologically friendly packaging. For instance, in April 2020, Smurfit Kappa, a European corrugated packaging company launched an innovative bag-in-box filling solution for organic birch sap drink, providing the drink with a perfect packaging solution that keeps it fresh for up to 24 months before opening and for up to 8 weeks after opening. As a result, the growing popularity of drink-in-box containers around the Europe is expected to boost the market for bag-in-box containers.
Europe Bag in Box Packaging Market Report Coverage
||Market Size in 2021:
||US$ 1,413.3 Mn
|Historical Data for:
||2017 to 2020
||2021 to 2028
|Forecast Period 2021 to 2028 CAGR:
||2028 Value Projection:
||US$ 1,810.7 Mn
- Europe: U.K., Germany , Italy , Spain, Russia, France, and Rest of Europe
- By Capacity: Less than 1 Liter, 1 to 5 Liters, 6 to 10 Liters, 11 to 15 Liters, and More than 15 Liters
- By Material Type: Barrier and Corrugated Box
- By Barrier: Aluminum, Metalized PET, Ethylene Vinyl Alcohol, Polyamide, and Others (PDVC, metalized PP)
- By End User: Food & Beverage, Industrial, and Household & Personal Care.
Smurfit Kappa, Optopack Ltd., Amcor plc, Montibox, Aran Packaging, Liquibox, Peak Liquid Packaging, DS Smith, Graficas Digraf Sl, and Goglio SpA
- Increasing demand for bag-in-box packaging solutions among wine packaging manufacturers
- Demand for longer shelf lives for liquid contents
|Restraints & Challenges:
- Availability of less expensive alternatives packaging
- Increasing manufacturing cost of bag in box packaging
Figure 1. Europe Bag in Box Packaging Market – Opportunity Analysis
Emerging trends that seem to have a direct influence on market expansion include product launches. Several key players are engaged in research and development to improve and provide innovative bag in box packaging into the market. For instance, in August 2020, Smurfit Kappa, a European corrugated packaging company launched a new ‘SmartLife’ solution to extend the life of packaged wines. SmartLife utilizes a combination of top-of-the-line filling-performance diagnostics to improve supply-chain & development opportunities that will extend the shelf-life of bag-in-box wines.
One of the emerging trends of Europe bag in box packaging market include rising consumption of the household products. Household products, particularly surface cleaners and deodorizers, are increasingly packed in bag-in-box containers. The Europe bag in box packaging market growth is driven by an increase in the consumption of hygiene-promoting products in households, as a result of the Europe's growing urban population. According to European commission, in 2050, Europe's urbanization level is predicted to reach roughly 83.7 percent. Furthermore, the rise in the packaging of low-foam detergents in bag-in-box containers, as well as their rising usage, are expected to drive the Europe bag in box packaging market.
Figure 2. Europe Bag in Box Packaging Market, Revenue Share (%), By End User, in 2020
On the basis of End User, the food & beverage segment dominated the Europe bag in box packaging market in 2020, accounting for around 48.9% of market share, in terms of revenue, followed by industrial and household & personal care, owing to the rising adoption of bag-in-box containers for biologically friendly packaging in food & beverage industry.
Europe Bag In Box Packaging Market - Impact of Coronavirus (COVID-19) Pandemic
The COVID-19 have a moderately negative impact on Europe bag-in-box packaging market. The imposition of a lockdown in major countries such as Italy, France, and Spain has caused supply chain disruption across Europe. The major wine-producing countries in Europe are Italy, France, and Spain, and the imposition of a sudden lockdown in these countries in the first half of 2020 has resulted in a reduction on use of bags in the box packaging. Furthermore, severe containment measures enforced by various governments, as well as preventive steps to control the outbreak's impact, have resulted in significant transit restrictions, causing supply chain disruptions throughout economies. During the COVID-19 Pandemic, however, the bag in box packaging market in Europe persevered due to growing pharmaceutical industry and a growth in e-commerce sales. For example according to the 2021 European E-Commerce Report, ecommerce in Europe continued to grow in 2020. Due to Covid-19, ecommerce market has increased by 10% as compared to 2019.
Key players operating in the Europe bag in box packaging market include Smurfit Kappa, Optopack Ltd., Amcor plc, Montibox, Aran Packaging, Liquibox, Peak Liquid Packaging, DS Smith, Graficas Digraf Sl, and Goglio SpA
Few Recent Developments
In February 2021, Liquibox, a liquid packaging and dispensing company, launched Liquipure, a new mono-material bag-in-box solution. The product follows the Ellen MacArthur Foundation's CEFLEX's, and the Association of Plastics Recyclers' global design requirements for flexible packaging.