Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Nutraceuticals are pharmaceutical products that are derived from food sources to deliver additional health benefits. They can be classified into dietary supplements, medicinal food, functional food, and farmaceuticals. Nutraceuticals are also known as medical foods which are consumed to provide an additional health benefit and also assist in treating various health-related disease hence provide various medical benefits.

The MENA nutraceuticals market is projected to surpass US$ 20.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 7.1% during the forecast period (2020 to 2027).

Drivers

Growth in the retail industry and pharmacy in the MENA region is projected to accelerate market growth over the forecast period. According to Trade Arabia, the Middle East and North Africa (MENA) region’s pharmaceutical market is projected to reach a value of around USD 60 billion by 2025. Thus growth in the pharmaceutical industry in the region is anticipated to accelerate the market growth over the forecast timeframe.

Increasing demand for a dietary supplement in the MENA region due to the increasing number of health-conscious people is expected to augment the market growth. Moreover, the growing disposable income of the consumer has increased the purchasing power of the consumer that encourage them to spend on healthy food is further expected to accelerate the growth of the MENA nutraceuticals over the forecast period. 

Regionally, GCC dominated the global water purifier market in 2019, reporting 42% market share in terms of revenue, followed by North Africa and Rest of the Middle East, respectively.

Figure 1. MENA Nutraceuticals Market, Revenue Share (%), By Region, In 2019

MENA Nutraceuticals  | Coherent Market Insights

Market Restraints

Weak standards in the MENA nutraceuticals market is a major factor hampering the growth over the forecast period. Moreover, regulations differ from country to country in terms of the definition of nutraceuticals and its inclusion under the food category. Thus, the lack of strict regulations may lead to misuse of claims pointing out health benefits. This expected to hinder the market growth.

Lack of awareness regarding the benefits of nutraceutical products across the rural region of MENA is expected to hinder the market growth of the nutraceutical. Also, some benefits of nutraceuticals generally not known to consumers such as its ability to reduce stress, relieves arthritis, regulate high cholesterol levels and osteoporosis. 

Market Opportunities

Shifting preference towards on-the-go healthy snacks among consumers of the MENA region is expected to fuel the market growth over the forecast period. For example, Protein bars and functional cookies are gaining traction in the market as a preferred snack option. Frozen yogurt, oats, pasta, and cereal bars are some of the breakfast category food that is expected to lead the market.

Growing preferences towards fortified products such as fortified pasta, cereal bars, cheese spreads, protein bread, flavored cheese slices, and Greek yogurt are projected to foster market growth. Moreover, rising demand for healthy food as consumers are becoming more health-conscious is further expected to fuel the MENA nutraceutical market growth.

Figure 2. MENA Lubricants Market – Opportunity Analysis

MENA Nutraceuticals  | Coherent Market Insights

Market Trends

The introduction of advanced nutraceutical products with improved health benefits is expected to augment the market growth over the forecast period. In the early days, nutraceuticals were used in tablets and capsules, but now they are also used by various flavor and fragrance companies in order to improve the flavor of edible products, and foods and beverages. This ongoing trend is expected to fuel market growth.

Growing advancement in fortified energy drinks and foods is expected to be a major trend in the MENA market. For example, fruit yogurts, salad dressings, cheeses, colored pasta/macaroni, and desserts are some of the new fortified food gaining traction in the market.

On the basis of product type, dietary supplements dominated the MENA nutraceuticals market in 2019 with around 37% of market share in terms of revenue, followed by functional food and functional beverages, respectively.

Figure 3. MENA Nutraceuticals Market, Revenue Share (%), By Product Type, In 2019

MENA Nutraceuticals  | Coherent Market Insights

Regulations

MENA food labeling laws for nutritional products

  • MEFOSA helps companies to verify procedures and practices to ensure good quality, wholesome and safe products
  • In the GCC food laws, point B of Section II (Labeling Requirements) highlights requirements specific to nutritional labeling. Some requirements are:
    • Nutritive value of pre-packaged foods needs to include essential elements such as carbohydrates, fats, proteins, and dietary fiber
    • All nutritional information and/or net content should be set forth as a percentage by weight if it is less than 100 grams or 100 ml or by food serving specified by the manufacturer

Competitive Section

Key players are operating in the MENA nutraceuticals market are BASF SA, DANONE, Kellogg’s, Arla Foods, Nestle SA, General Mills, and AMWAY Malaysia Holdings Bhd

Few Recent Developments

BASF SA

  • In May 2019, BASF and Glycosyn signed a partnership agreement for the development and commercialization of human milk oligosaccharides (HMOs) for broad use in dietary supplements, functional nutrition, and medical food.

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. These products have extra health benefits compared to other normal diets and are considered as non-specific therapies used to control symptoms and prevent various diseases. They can be dietary supplements, functional food, and functional beverages.

Market Dynamics

The MENA nutraceuticals market has witnessed significant growth in recent past years, owing to the rising health-conscious and adoption of a healthy lifestyle among consumers in the region. Moreover, shifting focus of consumers from the treatment of diseases to daily preventive measures to reduce the onset of chronic and lifestyle-related disease is augmenting the market growth.

Nutraceutical products are highly beneficial ingredients as they play a very crucial role in the prevention measures of long-term disease. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Nutraceuticals products are available in a variety of forms such as dietary supplements, functional food, and functional beverages.

Key features of the study:

  • This report provides in-depth analysis of MENA nutraceuticals market size (US$ Billion), and Compound Annual Growth Rate (CAGR %) for the forecast period (2020 – 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the MENA nutraceuticals market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plant
  • Key companies covered as a part of this study includes BASF SA, DANONE, Kellogg’s, Arla Foods, Nestle SA, General Mills, and AMWAY Malaysia Holdings Bhd
  • Insights from this report would allow marketers and the management authorities of companies to make informe d decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The MENA nutraceuticals market report caters to various stakeholders in this industry including investors, suppliers, MENA nutraceuticals manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the MENA nutraceuticals market

Detailed Segmentation:

  • MENA nutraceuticals Market, By Product Type:
    • Dietary Supplement
      • Vitamin & Mineral Supplement
      • Herbal Supplement
      • Protein Supplement
    • Functional Food
      • Omega Fatty Acid Fortified Food
      • Probiotic Fortified Food
      • Branded Iodized Salt
      • Branded Wheat Flour
    • Functional Beverages
      • Energy Drink
      • Fruit Juice
      • Enhanced Water
      • Health Drink
  • MENA Nutraceuticals Market, By Region:
    • GCC
      • By Product type
        • Dietary Supplement
          • Vitamin & Mineral Supplement
          • Herbal Supplement
          • Protein Supplement
        • Functional Food
          • Omega Fatty Acid Fortified Food
          • Probiotic Fortified Food
          • Branded Iodized Salt
          • Branded Wheat Flour
        • Functional Beverages
          • Energy Drink
          • Fruit Juice
          • Enhanced Water
          • Health Drink
    • North Africa
      • By Product type
        • Dietary Supplement
          • Vitamin & Mineral Supplement
          • Herbal Supplement
          • Protein Supplement
        • Functional Food
          • Omega Fatty Acid Fortified Food
          • Probiotic Fortified Food
          • Branded Iodized Salt
          • Branded Wheat Flour
        • Functional Beverages
          • Energy Drink
          • Fruit Juice
          • Enhanced Water
          • Health Drink
    • Rest of Middle East
      • By Product type
        • Dietary Supplement
          • Vitamin & Mineral Supplement
          • Herbal Supplement
          • Protein Supplement
        • Functional Food
          • Omega Fatty Acid Fortified Food
          • Probiotic Fortified Food
          • Branded Iodized Salt
          • Branded Wheat Flour
        • Functional Beverages
          • Energy Drink
          • Fruit Juice
          • Enhanced Water
          • Health Drink
  • Company Profiles
    • BASF SA*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • DANONE
    • Kellogg’s
    • Arla Foods
    • Nestle SA
    • General Mills
    • AMWAY Malaysia Holdings Bhd

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. MENA Nutraceuticals Market, By Product Type, 2017 - 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Dietary Supplement
      • Introduction
        • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
        • Sub-Segment Trends
          • Vitamin & Mineral Supplement
          • Herbal Supplement
          • Protein Supplement
    • Functional Food
      • Introduction
        • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
        • Sub-Segment Trends
          • Omega Fatty Acid Fortified Food
          • Probiotic Fortified Food
          • Branded Iodized Salt
          • Branded Wheat Flour
    • Functional Beverages`
      • Introduction
        • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
        • Sub-Segment Trends
          • Energy Drink
          • Fruit Juice
          • Enhanced Water
          • Health Drink
  5. MENA Nutraceuticals Market, By Region, 2017- 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • GCC
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion)
    • North Africa
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion)
    • Rest of Middle East
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion)
  6. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • BASF SA*
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • DANONE
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • Kellogg’s
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • Arla Foods
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • Nestle SA
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • General Mills
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • AMWAY Malaysia Holdings Bhd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 30 market data tables* and 25 figures* on "MENA Nutraceuticals Market” – global forecast to 2027

Frequently Asked Questions

The market for MENA nutraceuticals is forecast to surpass US$ 20.0 Billion by 2027 witnessing a CAGR of 7.1% between 2020 and 2027.
Growth in the retail industry and pharmacy in the region and increasing demand for a dietary supplement due to the rising number of health-conscious people is fuelling the growth of the 3D printing materials market in the region.
Introduction of advanced nutraceutical products with improved health benefits and growing advancement in fortified energy drinks and foods are expected to favour market growth over the forecast period.
Lack of strict regulations for nutraceuticals market and lack of awareness regarding the benefits of nutraceutical products across the rural region is expected to hamper the growth the market during the forecast period.
Major players operating in the MENA nutraceuticals market include BASF SA, DANONE, Kellogg’s, Arla Foods, Nestle SA, General Mills, and AMWAY Malaysia Holdings Bhd.
The MENA nutraceuticals market was estimated to be valued around US$ 11.0 billion in terms of revenue in 2019.
Existing Clientele

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients

Our Trusted Patner