Nutricosmetics market is estimated to be valued at USD 13.81 Bn in 2025 and is expected to reach USD 30.07 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 11.76% from 2025 to 2032.
Nutricosmetics are oral based nutritional supplements for beauty and skin health. Nutricosmetics market is primarily driven by the expansion and consumer awareness in personal grooming coupled with busy lifestyle of the growing urban population. Nutricosmetics are health products which is mainly used for the treatment of hair, nail, skin defects, sun protection and photoaging. Photoaging is aging mainly caused due to exposure to ultraviolet (UV) light which causes brown spots and deep wrinkles. Antioxidants such as vitamin E and C, green tea polyphenols, beta carotene, supplements containing polypodium leucotomos, an extract of a Central American fern plant, and synergistic antioxidants has the ability to reduce sun damage. Other micronutrients such as carotenes, flavonoids, and omega-3 fatty acids also provides protection from ultraviolet light exposure and reduce the aging of skin and wrinkle formation.
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Digital Health and Personalization Technology Revolution |
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Demographic Shifts and Generational Consumer Behavior |
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Carotenoids have largest market share around 40% in global nutricosmetics market in 2025. Vitamins have the second largest market share in global nutricosmetics market followed by omega-3 fatty acids and other product types.
In March 2023, NovoNutrients, a pioneer in sustainable protein technologies, unveiled a new advancement in its carotenoid production method. As part of its general carbon capture approach, the company converts about two tons of carbon dioxide into one ton of protein-rich product.
Based on Form, liquid segment is projected to dominate the global nutricosmetics market in 2025. This is owing to its higher bioavailability, faster absorption, and ease of consumption compared to capsules or tablets. Consumers increasingly prefer liquid formats such as beauty drinks and shots for their convenience and effectiveness, especially in addressing skin hydration, collagen support, and anti-aging benefits.
In August 2025, TOSLA Nutricosmetics, a pioneer in liquid nutricosmetics, introduced VELIOUS™ 3.0 Flavor Technology—the newest advancement of its patented flavor-masking system. This third-generation innovation is engineered to improve taste without relying on sugar, raising the bar for formulation excellence, consumer satisfaction, and safety standards in the beauty and wellness sector.
Based on Application, Skin care segment is projected to dominate the global nutricosmetics market in 2025. This is owing to the growing consumer focus on anti-aging, skin hydration, and overall skin health. Increasing awareness of the benefits of ingestible supplements for improving skin appearance—such as reducing wrinkles, enhancing elasticity, and promoting a radiant complexion—is driving demand.

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North America, followed by Europe and Asia Pacific, respectively, accounted for major share in the global nutricosmetics market in terms of revenue in 2025 and the trend is estimated to remain the same over the forecast period. The growing demand for personal grooming and busy lifestyles in Asia Pacific due to rising consumer awareness coupled with growing retail sector is expected to drive growth of the global nutricosmetics market over the forecast period.
Asia Pacific is expected to be the most lucrative market during the forecast period, due to its rapidly growing economy, especially in China and India, coupled with rising healthcare awareness, which in turn is expected to bend the consumers towards nutricosmetics along with the regular diet. Moreover, the growing retail sector across the region is also expected to boost the market for nutricosmetics from 2023 to 2032.
In July 2025, L'Oréal has acquired stakes in medical clinics in China and North America to deepen its insight into the medical aesthetics market, according to CEO Nicolas Hieronimus. Following its earlier 10% stake in Swiss skincare firm Galderma, the move reflects L'Oréal’s broader strategy to grow in skincare. Hieronimus also confirmed plans to enter the nutricosmetics sector.
The U.S. is poised to lead the global nutricosmetics market demand with highest share during the forecast period. This is owing to its well-established nutraceutical and beauty industries, high consumer awareness of wellness and anti-aging products, and strong demand for clean-label, science-backed formulations. The rapid growth of e-commerce, influencer-driven marketing, and personalized beauty trends further accelerate adoption.
China is poised to lead the global nutricosmetics market with highest share during the forecast period. This is owing to its large and aging population, rising disposable incomes, and increasing consumer awareness of beauty-from-within solutions. The country’s strong cultural acceptance of traditional herbal remedies combined with growing interest in scientifically formulated supplements supports rapid market expansion.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 13.81 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 11.76% | 2032 Value Projection: | USD 30.07 Bn |
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| Companies covered: |
Frutarom Ltd, Lucas Meyer Cosmetics S.A.S., Sanofi-Aventis U.S. LLC, Croda International Plc, Pfizer Inc, Functionalab Inc, Laboratoire Oenobiol S.A.S., Laboratoires Inneov SNC., Beiersdorf Ag, BASF SE, Borba, Inc., Frutels LLC, ISOCELL SA, GlaxoSmithKline Pharmaceuticals Limited, ExcelVite, Denomega Nutritional Oils AS, Groupe Danone SA, IMCD Group BV, and Lonza Group Ltd. |
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Some of the key drivers to fuel the nutricosmetics market are rising retail shops across the globe, rising popularity of ready to drink nutricosmetics beverages, preference for effective and safe beauty solutions boosts the sales of cosmetics supplements, and growing consumer awareness toward prevention of pre-mature skin aging along with others. Awareness in skincare, hair care is expected to drive the nutricosmetics market during the forecast period.
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About Author
Kalpesh Gharte is a senior consultant with approximately 5 years of experience in the consulting industry. Kalpesh holds an MBA in Operations and Marketing Management, providing him with a strong foundation in market strategy and analysis. He has contributed to various consulting and syndicated reports, delivering valuable insights that support informed business decisions
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