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Poultry Pharmaceuticals Market Analysis & Forecast: 2025-2032

Poultry Pharmaceuticals Market, By Product Type (Drugs (VETRIMOXIN, Other Drug Products), Vaccines (INNOVAX, NOBILIS, Poulvac, Other Vaccine Products), and Feed Additives (VIGOSINE, Amnovit, Other Feed Additives)), By Animal Type (Chicken, Turkey, Duck, Goose, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)

  • Published In : 24 Sep, 2025
  • Code : CMI3879
  • Pages :180
  • Formats :
      Excel and PDF
  • Industry : Pharmaceutical
  • Historical Range: 2020 - 2024
  • Forecast Period: 2025 - 2032

Poultry Pharmaceuticals Market Analysis & Forecast: 2025-2032

Poultry pharmaceuticals market size is estimated to be valued at USD 8.7 Bn in 2025 and is expected to reach USD 15.7 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 8.8% from 2025 to 2032.

Key Takeaways

  • By Product Type, the Drugs segment is anticipated to dominate the poultry pharmaceuticals market with a 55.6% share by 2025, driven by their widespread usage for disease prevention, treatment, and performance enhancement in poultry production.
  • By Region, North America is expected to maintain its leading position in the global poultry pharmaceuticals market outlook, accounting for a 38.3% market share by 2025, owing to advanced veterinary healthcare infrastructure and high poultry production levels in the region.

Market Overview

The poultry pharmaceuticals market forecast is growing steadily, driven by rising demand for poultry products and the need to improve flock health. Increasing outbreaks of diseases like bird Flu boost the use of vaccines and therapeutics. Regulatory measures, such as the EU’s ban on antibiotic growth promoters, encourage responsible drug use and promote alternative treatments to combat antimicrobial resistance. Technological advancements and stricter food safety standards further support market expansion, making poultry pharmaceuticals essential for sustainable poultry farming worldwide.

Current Events and Its Impact on the Poultry Pharmaceuticals Market

Event

Description and Impact

EU Antibiotic Use Restrictions and Global Trade Implications

  • Description: EU Ban on Routine Antibiotics in Livestock (Macro). For instance, In April 2023, the European Commission announced a €6.3 billion initiative under the Common Agricultural Policy (CAP) to reduce antimicrobial resistance (AMR) in livestock.
  • Impact: Shift toward vaccines and immune-boosting alternatives in poultry health strategies.
  • Description: Import Restrictions on Antibiotic-Treated Poultry Products (Geopolitical). For instance, in February 2023, the European Union enacted Regulation 2023/905, extending its stringent antimicrobial policies to include imported live animals and animal products.
  • Impact: Export-oriented markets like India and Brazil must adapt pharmaceutical protocols to retain EU access.

US-China Trade Retaliation Impacting Supply Chains

  • Description: 15% Tariffs on US Poultry Exports to China (Geopolitical). For instance, In March 2025, China implemented a 15% retaliatory tariff on key U.S. agricultural products, including chicken, in response to the U.S. raising tariffs on Chinese imports.
  • Impact: Disrupted distribution networks for US-manufactured vaccines in Guangdong province.
  • Description: API Shortages From Chinese Export Controls (Macro). For instance, in late 2024, China implemented stringent export controls on several critical minerals, including bismuth, molybdenum, and tungsten, essential for manufacturing active pharmaceutical ingredients (APIs) used in veterinary medicines.
  • Impact: 22 active ingredient suppliers restricted, affecting 38% of global poultry drug production.

mRNA Vaccine Breakthroughs and Production Scaling

  • Description: Successful H5N1 mRNA Trials in Layer Hens (Technological). For instance, in May 2024, a field study conducted in the Netherlands demonstrated that mRNA-based vaccines effectively protected laying hens from H5N1 avian influenza.
  • Impact: Potential $2.3B market displacement of traditional egg-based vaccines by 2027.
  • Description: Modular Production Facilities in Germany (Nano-Level). For instance, in March 2024, GEA commenced construction of a new pharmaceutical technology center in Elsdorf, Germany, covering over 40,000 m².
  • Impact: CureVac's 80M-dose annual capacity reduces lead times for outbreak response.  

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Segmentation Insights

Poultry Pharmaceuticals Market By Product Type

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Poultry Pharmaceuticals Market Insights, By Product Type

In terms of product type, the drugs segment—including Vetrimoxin and other drug products—is expected to dominate the global poultry pharmaceuticals market trend with the share of 55.6% during the forecast period. This dominance is primarily driven by the rising prevalence of zoonotic diseases, which increases the demand for effective therapeutic drug treatments in poultry. Drugs provide direct intervention to control infections, making them a critical component of poultry health management worldwide.

Poultry Pharmaceuticals Market Insights, By Animal Type

In terms of animal type, the chicken segment is projected to hold the largest share in the global poultry pharmaceuticals market. The segment’s growth is closely linked to the increasing global consumption of chicken meat. As chicken meat production rises, the need for health management solutions to prevent disease outbreaks in chicken flocks escalates, driving demand for poultry pharmaceuticals targeted at chickens.

Regional Insights

Poultry Pharmaceuticals Market Regional Insights

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North America Poultry Pharmaceuticals Market Analysis and Trends

North America is projected to dominate the global poultry pharmaceuticals market share, capturing an estimated 38.3% over the forecast period. This leadership is underpinned by the region's heightened focus on managing zoonotic and infectious diseases that directly impact both animal and human health. The strong presence of advanced veterinary pharmaceutical companies, combined with robust regulatory frameworks and increasing public health awareness, drives sustained demand for poultry pharmaceutical products.

For example, according to the World Health Organization, approximately 35,172 human deaths annually in North America are attributed to zoonotic diseases, underscoring the critical need for effective veterinary solutions. Government initiatives to control zoonotic infections further bolster market growth, making North America a pivotal region in the poultry pharmaceuticals sector.

Asia Pacific Poultry Pharmaceuticals Market Analysis and Trends

Asia Pacific is anticipated to be one of the fastest-growing regions in the global poultry pharmaceuticals market revenue throughout the forecast period. The region’s growth is fueled by increasing awareness about zoonotic disease prevention, supported by extensive government-led immunization campaigns targeting infectious diseases such as polio and rabies.

Rising investments in animal health infrastructure and growing poultry production in key economies like China, India, and Southeast Asian countries contribute to expanding market opportunities. Enhanced public health initiatives and improved veterinary healthcare access are expected to accelerate the adoption of poultry pharmaceuticals across the region.

Dominating Countries in the Poultry Pharmaceuticals Market

United States Poultry Pharmaceuticals Market Analysis and Trends

The U.S. continues to lead the North American poultry pharmaceuticals market, backed by its strong animal health industry and focus on controlling zoonotic diseases. Significant public health efforts to mitigate infectious outbreaks and the presence of leading pharmaceutical manufacturers are driving demand. Government regulations and funding for disease surveillance and prevention also support the development and adoption of advanced poultry pharmaceutical products.

China Poultry Pharmaceuticals Market Analysis and Trends

China is rapidly emerging as a key player in the Asia Pacific poultry pharmaceuticals market, propelled by its large poultry industry and increased governmental focus on animal disease control. Strategic policies promoting veterinary health and the integration of advanced pharmaceutical solutions in poultry farming are accelerating market growth. The country’s expansive production capacity and ongoing efforts to prevent zoonotic diseases contribute to its growing influence within the global market.

Market Report Scope

Poultry Pharmaceuticals Market Report Coverage

Report Coverage Details
Base Year: 2024 Market Size in 2025: USD 8.7 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 8.8% 2032 Value Projection: USD 15.7 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Product Type: Drugs (VETRIMOXIN, Other Drug Products) Vaccines(INNOVAX, NOBILIS, Poulvac, Other Vaccine Products) Feed Additives(VIGOSINE, Amnovit, Other Feed Additives)
  • By  Animal Type: Chicken, Turkey, Duck, Goose, Others
Companies covered:

Bayer AG, Bimeda, Ceva Sante Animale, Elanco Animal Health (Eli Lilly and Company), Merck Animal Health, Merial Animal Health (Sanofi), Virbac, Boehringer Ingelheim, Zoetis, Inc., Pacific GeneTech, and Avivagen Inc.

Growth Drivers:
  • Increasing consumption of chicken 
  • Significant growth of the poultry sector among the population 
Restraints & Challenges:
  • Product recall by regulatory bodies 

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Analysts’ Views on Global Poultry Pharmaceuticals Market

  • The poultry pharmaceuticals market has been experiencing strong growth recently, driven by increased global consumption of poultry products and eggs and a growing consideration for animal welfare.
  • In tandem with population growth, shifting consumer preferences are increasing the demand for and maintaining the productivity and health of poultry flocks, subsequently raising the need for pharmaceuticals.
  • Changing and capturing public attention on the use of antibiotics in poultry therapeutics and rising public concern regarding the use of antibmicrobials are altering the dynamics of the antibiotics market and creating a demand for other treatment solutions.
  • Novel therapeutics that prevent by strengthening the immunity of flocks such as new vaccines, probiotics, and other non-antibiotic solutions are warranting broader focus.
  • The growing trend of consuming poultry products that are organic or devoid of antibiotics is fostering the development of clean label and green pharmaceuticals.
  • The use and adoption of precision farming and digital disease monitoring tools is complementing the poultry industry as these technologies allow for the targeted and efficient use of poultry therapeutics.
  • Due to the high pace of poultry farming industrialization in China and India, the Asia-Pacific region is anticipated to have the most significant increase in market share, while North America and Europe continue their gradual growth based on quality and compliance to regulations.

Global Poultry Pharmaceuticals Market– Driver

  • Increasing consumption of chicken

Increasing consumption of chicken is expected to propel growth of the global poultry pharmaceuticals market over the forecast period. Poultry involves raising of birds like ducks, turkeys, chickens and geese for their eggs and meat at domestic or commercial level. Over the decades, the Global poultry pharmaceuticals market has undergone significant transformation, and the region has emerged as one of the major sectors of the economy.  

For instance, in July 2021, according to research presented at the 2021 Chicken Marketing Summit, Florida, U.S., 98% of consumers during a two-week survey in the U.S. ate a chicken meal or snack purchased from a supermarket and 68% ate a chicken meal or snack from a food service establishment.

  • Significant growth of the poultry sector

Significant growth of the poultry sector is also expected to aid in growth of the market. For instance, according to a report in November 2022, by the U.S. Poultry and Egg Association, National Chicken Council, National Turkey Federation and United Egg Producers, the study breaks down poultry into three subcategories: chicken, turkey and eggs. The chicken industry provides 1,517,797 jobs, US$ 94.9 billion in wages, US $417 billion in economic activity and US$ 25.5 billion in government revenue repectively.

Global Poultry Pharmaceuticals Market: Key Developments

  • In May 2025, Zoetis Inc. launched a next-generation vaccine line targeting Newcastle and Marek’s disease under its Poulvac portfolio, enhancing immunity in broiler and layer poultry.
  • In April 2025, Elanco Animal Health partnered with Tyson Foods to co-develop and distribute a new range of feed-based therapeutics aimed at reducing antibiotic usage in poultry farming.
  • In April 2025, Ceva Santé Animale expanded its vaccine manufacturing facility in India, focusing on regional production of poultry-specific pharmaceuticals for emerging Asian markets.
  • In March 2025, Merck Animal Health received regulatory approval in the U.S. and Europe for ImmuGuard-P, a novel immune modulator designed to reduce dependency on conventional antibiotics in poultry.
  • In March 2025, Boehringer Ingelheim acquired AviVet Biologics, a biotech startup specializing in bio-therapeutic solutions for poultry health, to strengthen its innovation pipeline in animal immunology.

Global Poultry Pharmaceuticals Market - Key Players

Major players operating in the global poultry pharmaceuticals market include Bayer AG, Bimeda , Ceva Sante Animale, Elanco Animal Health (Eli Lilly and Company), Merck Animal Health, Merial Animal Health (Sanofi), Virbac, Boehringer Ingelheim, Zoetis, Inc., Pacific GeneTech, and Avivagen Inc.

Market Segmentation

  • Global Poultry Pharmaceuticals Market, By Product Type
    • Drugs
      • VETRIMOXIN
      • Other Drug Products
    • Vaccines
      • INNOVAX
      • NOBILIS
      • Poulvac
      • Other Vaccine Products
    • Feed Additives
      • VIGOSINE
      • Amnovit
      • Other Feed Additives
  • Global Poultry Pharmaceuticals Market, By Animal Type 
    • Chicken
    • Turkey
    • Duck
    • Goose
    • Others
  • Global Poultry Pharmaceuticals Market, By Region
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East
      • GCC Countries
      • Israel
      • Rest of Middle East
    • Africa
      • South Africa
      • North Africa
      • Central Africa
  • Company Profiles
    • Bayer AG
    • Bimeda
    • Ceva Sante Animale
    • Elanco Animal Health (Eli Lilly and Company)
    • Merck Animal Health
    • Merial Animal Health (Sanofi)
    • Virbac
    • Boehringer Ingelheim
    • Zoetis, Inc.
    • Pacific GeneTech
    • Avivagen Inc.

Sources

Primary Research Interviews

  • Key industry participants
  • Stakeholders across the value chain
  • Regulatory bodies
  • Industry experts
  • Others

Databases

  • World Health Organization (WHO)
  • Food and Agriculture Organization (FAO)
  • National Center for Biotechnology Information (NCBI)
  • Others

Magazines

  • Poultry World
  • Feed & Livestock
  • Poultry International
  • Others

Journals

  • Avian Diseases
  • Poultry Science
  • Journal of Applied Poultry Research
  • Others

Newspapers

  • The Poultry Site
  • Poultry Times
  • Feedstuffs
  • Others

Associations

  • International Poultry Council (IPC)
  • World Veterinary Poultry Association (WVPA)
  • International Egg Commission (IEC)
  • Others

Public Domain Sources

  • United States Department of Agriculture (USDA)
  • European Medicines Agency (EMA)
  • Centers for Disease Control and Prevention (CDC)
  • Others

Proprietary Elements

  • CMI Data Analytics Tool
  • Proprietary CMI Existing Repository of Information for Last 8 Years

*Definition: Poultry pharmaceuticals comprise vaccines, feed additive medication, and drugs such as parasiticides, and specialized products used to manage reproductive, metabolic or infectious diseases. Poultry medication is used to treat and prevent some illnesses that have an impact on the health and productivity of the birds.

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About Author

Vipul Patil is a dynamic management consultant with 6 years of dedicated experience in the pharmaceutical industry. Known for his analytical acumen and strategic insight, Vipul has successfully partnered with pharmaceutical companies to enhance operational efficiency, cross broader expansion, and navigate the complexities of distribution in markets with high revenue potential.

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Frequently Asked Questions

The Poultry Pharmaceuticals Market size is estimated to be valued at USD 8.7 Bn in 2025, and is expected to reach USD 15.7 Bn by 2032.

The CAGR of the global Market is projected to be 8.8% from 2025 to 2032.

Increasing consumption of chicken and significant growth of the poultry sector among the population are expected to propel growth to expand the product portfolio is expected to drive the market growth.

Drugs is the leading segment in the global poultry pharmaceuticals market.

Product recall by regulatory bodies are expected to hinder the market over the forecast period.

Major players operating in the market include Bayer AG, Bimeda, Ceva Sante Animale, Elanco Animal Health (Eli Lilly and Company), Merck Animal Health, Merial Animal Health (Sanofi), Virbac, Boehringer Ingelheim, Zoetis, Inc., Pacific GeneTech, and Avivagen Inc.

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