Poultry Market is estimated to be valued at USD 315.35 Bn in 2025 and is expected to reach USD 401.21 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 3.5% from 2025 to 2032.
The Poultry Market Size is fueled by the world’s population growth, increased disposable incomes, and a shift in dietary preferences toward foods high in protein. Global Poultry Market is expected to witness significant growth over the forecast period, owing to increasing global population and purchasing power of people. Poultry meat is the most preferred meat among beef, pork, and other red meat, and is comparatively less expensive. This is expected to boost growth of the Global Poultry Market over the forecast period.
For instance, in June 2025, Boehringer Ingelheim, a global leader in animal health, has announced the launch of its latest poultry vaccine in India a single-dose, next-generation solution that provides protection against Bursal, Newcastle and Marek’s disease.
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Rising Production Costs |
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Ban on Antibiotics for Growth Promotion |
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Poultry prices have experienced notable fluctuations in 2025, influenced by factors such as production levels, disease outbreaks, and global trade dynamics. Profit margins for poultry businesses have been directly impacted by these price changes. For instance, poultry prices in Brazil reached an all-time high of 8.83 BRL/kg in May 2025 before slightly declining to 7.45 BRL/kg in July 2025, yet prices are projected to rise again, potentially reaching 9.07 BRL/kg within a year.
In the United States, the USDA has forecasted a slight decrease in broiler prices to $1.27 per pound for 2025, down from $1.29 in 2024, while turkey prices are expected to decline further due to subdued demand, and egg prices, though elevated in 2024, are anticipated to moderate to $1.75 per dozen in 2025. These pricing trends reflect a complex interplay of supply recovery from avian influenza, varying demand across product categories, and the impact of global trade and input costs, resulting in a nuanced outlook for poultry pricing in major markets.
In terms of species type, the chicken segment is expected to contribute largest share of the Poultry market trends in 2025. The chicken segment dominates the poultry market, both globally and in India, due to its high demand as a versatile, affordable, and protein-rich food source. Globally, chicken accounts for the largest revenue share within the poultry market, expected to maintain dominance during the forecast period because of its widespread consumption and adaptability across cuisines.
For instance, in May 2025, Sunbird Poultry is proud to announce the launch of its premium all-natural young chicken line, designed to meet the growing demand for high-quality, humanely raised poultry products. As consumers increasingly seek food that’s better for the planet without compromising taste or nutrition, Sunbird Poultry sets a new standard in the industry.
In terms of distribution channel, the hypermarkets & supermarkets segment is expected to contribute largest share of the Poultry market trends in 2025. As the main retail location for a large range of poultry goods, the hypermarkets and supermarkets segment is crucial to the worldwide poultry market.
These massive retail establishments are appealing for one-stop shopping because they provide customers with convenience, a wide selection of products, and affordable prices. Supermarkets and hypermarkets are particularly prized for their strong supply chains and large shelf spaces, which enable them to provide a wide range of processed, frozen, and fresh poultry items to satisfy a variety of customer tastes.
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Asia Pacific accounted for the largest revenue share of 38.40% in the Global Poultry Market in 2025, and is expected to witness significant growth over the forecast period, owing to rising poultry consumption in countries such as China, India, Malaysia and Australia.
For instance, according to the Food & Agricultural Organization (FAO), the per capita consumption of poultry products pegged at 45.95 kg and 43.15 kg in Malaysia and Australia respectively, in 2022. These factors are expected to drive demand for poultry in Asia Pacific during the forecast period 2025-2032.
The sector benefits from abundant feed resources, technological advancements, and a well-developed supply chain. Consumer preferences are shifting toward leaner meats and convenient products, fueling growth in both on-trade and off-trade channels, including supermarkets and rapidly expanding online grocery platforms.
The European poultry market is experiencing steady growth, underpinned by rising meat consumption, stable economic conditions, and increasing health consciousness among consumers. The region is seeing a surge in demand for organic and antibiotic-free poultry products, driven by stricter regulations and a shift toward sustainable production practices. Technological advancements, such as camera-based weighing systems and artificial intelligence, are being adopted to enhance efficiency and product quality.
the US poultry industry is expanding, supported by elevated chicken production and increased broiler exports, particularly to markets like Mexico. The sector is leveraging technological advancements such as automation and precision farming to boost efficiency and address challenges like labor shortages and rising input costs.
India is one of the poultry markets with the quickest growth rates in the world because of its large and youthful population, increased income, and rapid urbanization. Chicken is the most widely consumed meat in India since it is inexpensive, versatile, and goes well with a variety of cooking techniques.
The Indian chicken sector is characterized by rapid modernization, increased investments in value-added products, cold storage, and integrated supply networks. Additionally, there is a growing emphasis on environmentally friendly methods for raising chickens, reflecting both consumer demand and industry efforts toward sustainability.
China is the world’s largest producer and consumer of poultry meat, with chicken and duck being the primary products. The country’s poultry market is driven by high domestic demand, especially as consumers seek alternatives to pork due to periodic outbreaks of African swine fever. China’s poultry industry is rapidly modernizing, with significant investments in biosecurity, automation, and large-scale integrated operations to enhance productivity and food safety.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 315.35 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 3.5% | 2032 Value Projection: | USD 401.21 Bn |
| Geographies covered: |
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| Companies covered: |
Tyson Foods, Inc., JBS S.A., Pilgrim's Pride Corporation, Wens Foodstuff Group Co. Ltd., BRF S.A., Perdue Farms, Sanderson Farms, Baiada Poultry, Bates Turkey Farm, and Amrit Group. |
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Increasing production and consumption of meat poultry compared to other meat products is expected to drive growth of the Global Poultry Market over the forecast period. For instance, according to the American National Chicken Council Statistics, published in September 2022 the per capita consumption of total red meat was 111.5 pounds, whereas, per capita consumption of poultry meat was 115.1 pounds in 2022, across the globe.
The various health benefits related to the consumption of poultry products are projected to increase sales. For e.g., chicken is considered to be among the healthiest meat as its low in cholesterol and high in protein.
Increasing focus on animal health will also help the market growth. Increased cattle husbandry will almost certainly increase poultry feed demand. Growing demands for animal-based products will drive market demand higher.
Having a sick chicken is stressful enough, but knowing that their illness could affect the population adds to the stress of chicken care. Furthermore, not all chicken diseases can cross the species barrier, causing harm to not only humans, but also to other animals. This factor may constrain the growth of the poultry market in the upcoming period.
Sustainability and health consciousness are increasingly influencing consumer choices, leading to higher demand for organic, clean-label, and minimally processed poultry products, especially in developed economies. Meanwhile, emerging markets are rapidly expanding poultry farming to meet growing protein needs, supported by government initiatives and investments in production infrastructure.
The enduring threat of avian influenza, geopolitical conflicts that impact trade flows, and the requirement for balanced supply expansion to prevent market instability are some of the industry's ongoing problems. Notwithstanding these obstacles, the poultry industry is anticipated to continue growing, with a substantial increase in global poultry market value anticipated over the coming years.
The industry's dedication to innovation and sustainability presents yet another significant potential. Due to its reduced carbon footprint than other meat products, poultry is becoming more and more appealing to consumers who care about the environment, particularly in developed markets.
The use of cutting-edge technologies, such alternative protein integration, AI-driven monitoring, and precision farming, has increased productivity, animal health, and biosecurity while promoting the transition to organic and antibiotic-free poultry products.
Furthermore, the creation of substitute proteins such as lab-grown meat and plant-based alternatives is broadening the range of products available and creating new market niches. The poultry market is well-positioned for strong growth and diversity in the years to come because to these developments, ongoing investments in developing nations, and an emphasis on sustainable practices.
*Definition: Poultry are domesticated birds raised for meat, eggs, and feathers. Popular birds of poultry include chickens, turkeys, ducks, geese, guinea flow, and squabs.
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