STRETCH MARKS TREATMENT MARKET ANALYSIS

The global stretch marks treatment market was valued at US$ 2,496.8 Mn in 2021 and is forecast to reach a value of US$ 3,641.8 Mn by 2028 at a CAGR of 5.5% between 2022 and 2028. The global stretch marks treatment market is experiencing strong growth due to the growing burden of obesity across the world and increasing number of pregnancies and concern about stretch marks. Moreover, increase in demand for safe and effective treatment and rising preference for at-home topical treatments is expected to augment the growth of the market. However, factors such as high cost of laser and microdermabrasion treatment and lack of awareness among people are expected to hinder growth of the stretch marks treatment market.

Global Stretch Marks Treatment Market: Regional Insights

Based on geography, the global stretch marks treatment market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market over the forecast period due to the rising prevalence of obesity and increasing number of pregnancies in the region. For instance, stretch marks are fine lines in the skin that occur when the skin is stretched owing to rapid growth or weight gain. According to the Trust for America's Health (TFAH) report, State of Obesity 2022: Better Policies for a Healthier America, nationally, 41.9% of adults in the U.S. have obesity. Black adults had the highest level of adult obesity at 49.9%, Hispanic adults had an obesity rate of 45.6%, and White adults had an obesity rate of 41.4%.

Europe and Asia Pacific are also expected to witness significant growth in the global stretch marks treatment market due to the growing burden of obesity and increase in birth rate and concern about stretch marks in the region. For instance, the prevalence of obesity in Europe is higher than in any other part of the world except the Americas, according to the report by the European Congress on Obesity (May 2022). Across Europe, over 59% of adults are overweight or obese as well as 8% of children under five and one in three children of school age. This in turn is expected to increase the demand for stretch marks treatments in Europe.

Figure 1. Global Stretch Marks Treatment Market Share (%), by Region, 2021

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Global Stretch Marks Treatment Market Drivers:

Growing burden of obesity across the world to propel market growth

One of the key factors expected to augment the growth of the global stretch marks treatment market over the forecast period is the increase in prevalence of obesity across the globe. Stretch marks are often caused by rapid weight gain in a short period of time. Avoiding rapid weight gain and weight loss can help prevent stretch marks. According to the United Nations, more than one billion people across the world are obese, including 650 million adults, 340 million adolescents, and 39 million children. According to World Health Organization (WHO), by 2025, over 167 million people will become less healthy because they are overweight or obese.

Increasing number of pregnancies to augment market growth

Another factor which is driving the growth of the global stretch marks treatment market is the rise in number of pregnancies and concern about stretch marks. For instance, stretch marks often appear during or after pregnancy or during adolescence. According to the National Health Service (NHS), nhs.uk, they are common in pregnancy, affecting around 8 out of 10 pregnant women. They usually appear on tummy, sometimes on upper thighs and breasts, as pregnancy progresses and bump starts to grow. This in turn has increased demand for stretch marks treatments.

Global Stretch Marks Treatment Market Opportunities:

Increase in demand for safe and effective stretch marks treatment is expected to provide significant growth opportunities for players in the global stretch marks treatment market. For instance, with the rise in burden of obesity and increasing number of pregnancies across the world, the demand for safe and effective treatment is also increasing rapidly. In January 2021, Dermaclara announced the launch of improved Enhanced Silicone Fusion stretch mark patches & kit. With improvements to size, viscosity, reusability, and breathability, the new patches and kit have an overall increased effectiveness of 40 percent from its original design.

Rising preference for at-home topical treatments is expected to offer lucrative growth opportunities for players in the global stretch marks treatment market. For instance, topical treatments are widely adopted among women across the globe and are considered to be one of the most popular products offered by renowned brands. In October 2020, Cipla Health launched mother care range including stretch mark cream, which helps keep the skin moisturized, improves skin firmness, and minimizes the visibility of such blemishes on the surface. People worldwide prefer at-home topical treatments which are known for reducing the appearance of stretch marks.

Global Stretch Marks Treatment Market Trends:

Increase in research and development is a recent trend

Researchers, dermatologists, and market players are coming up with novel treatments for stretch marks and have developed or focusing on developing safe and effective treatments to treat scars and marks (stretch marks). This in turn is expected to propel the growth of the global stretch marks treatment market, driving the growth of the market.

Increase in usage of topical treatments is another trend

Topical treatments are widely adopted among women all over the world and are considered to be one of the most popular products that are known to reduce stretch marks. Most people worldwide treat their stretch marks at home, for which they prefer creams, lotions, or oils. Moreover, the price of these products is comparatively less which makes them more affordable for people. This trend is also expected to continue over the forecast period, driving the market growth.

Global Stretch Marks Treatment Market Restraints:

High cost of treatment to hinder growth of the market

One of the key factors expected to hamper the growth of the global stretch marks treatment market is the high cost of laser and microdermabrasion treatment. Many treatments are available, but the high cost of treatments, such as laser and microdermabrasion, is comparatively high. However, the cost of the treatment depends on whether the patients opts for surgical treatment, laser therapy, and natural remedies. Moreover, the cost of topical stretch marks treatments is comparatively less which makes them more affordable for people.

Lack of awareness among people hamper the growth of the market

Another factor which is hampering the growth of the global stretch marks treatment market is the lack of awareness among people about available treatment options. Like scars, stretch marks are permanent; treatment can make them less noticeable, but people in rural areas are less aware of the stretch mark treatment procedure. National Stretch Mark Day, celebrated on March 19 every year, is dedicated to honouring, embracing, and celebrating stretch marks.

Figure 2. Global Stretch Marks Treatment Market Share (%), by Treatment, 2021

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Global Stretch Marks Treatment Market Segmentation:

The global stretch marks treatment market report is segmented into Treatment, End User, and Geography.

Based on Treatment, the market is segmented into Topical Product, Laser, and Other Treatments. Of which, Topical Product Segment is expected to dominate the stretch marks treatment market over the forecast period and this is attributed to the increase in adoption or usage of topical stretch marks treatments across the world.

Laser Segment is also expected to witness significant growth in the near future and this is owing to the rising preference for laser therapy. Laser is very effective in treating stretch marks.

Based on End User, the market is segmented into Hospitals and Clinics and Home Use. Out of which, Home Use Segment is expected to dominate the market over the forecast period and this is attributed to the rising preference for at-home topical treatments.

Global Stretch Marks Treatment Market: Key Developments

In October 2020, Cipla Health announced the launch of a mother care range including stretch mark cream, which helps to keep the skin moisturized, improves skin firmness, and minimizes the visibility of such blemishes on the surface.

In May 2020, Mustela announced the launch of the 2-piece Fragrance-Free Maternity Skincare Set featuring the Nursing Comfort Balm and EWG-certified Fragrance-Free Stretch Marks Cream. It hydrates skin to prevent the appearance of such dots, scars, and blemishes.

In May 2019, HRA Pharma acquired the Mederma Brand from Merz Pharmaceuticals GmbH. The company acquired the global rights to the Mederma brand, which includes products across the scar care, stretch marks, and skin care categories.

Global Stretch Marks Treatment Market: Key Companies Insights

The global stretch marks treatment market is highly competitive. This is attributed to the increase in demand for safe/effective stretch marks treatment, as a result, players in the market are focusing on launching novel products in the market.

Some of the key players in the global stretch marks treatment market are Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others.

*Definition: A stretch mark is a kind of mark that occurs when the skin stretches or shrinks swiftly. Stretch marks commonly appear on the abdomen, breasts, hips, buttocks, and/or other parts of the body. Stretch marks often appear during/after pregnancy and after a sudden change in weight.