In Cloud Computing, user can store and retrieve data as per the necessity. The cloud TV data can be stored either on Public or Private Cloud. In the private cloud, the services are available to selective group of people and in public cloud deployment, the data is accessible to general public. The cloud TV can access data from any remote location if there is internet connection.
Increasing acquisitions and partnerships among market players to acquire maximum market share is expected to propel the market growth during the forecast period.
The consumers are gradually shifting their preference from traditional TV to Cloud TV owing to minimal upfront costs and smooth operations, according to Coherent Market Insights’ analysis in 2020. The market players are actively focusing on acquisitions and partnerships to acquire maximum market share. For instance, in November 2020, Commscope, a U.S.-based company, partnered with Kaltura, a Cloud TV platform provider, to offer Cloud TV solutions across the globe. The Commscope and Kaltura are going to leverage AWS (Amazon Web Services) solutions to provide a streamlined cloud platform. In addition to this, in April 2019, Brightcove, a U.S.-based company, acquired online video platform business of Ooyala for US$ 15 Million. This acquisition helped Brightcove to enhance its customer base along with the geographical reach.
Global Cloud TV Market Taxonomy
On the basis of Deployment Type, the global cloud TV market is segmented into:
- Public cloud
- Private cloud
On the basis of Organization Size, the global cloud TV market is segmented into:
- Small and Medium-sized Enterprises
- Large Enterprises
On the basis of Vertical, the global cloud TV market is segmented into:
- Telecom companies
- Media organizations and broadcasters
On the basis of Region, the global cloud TV market is segmented into:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
Major players operating in the global cloud TV market include Kaltura, Brightcove, Amino Technologies, Muvi, IntelliMedia Networks, Pontis Technologies, Mware Solutions, MatrixStream Technologies, CSG Systems International Inc., Viaccess-Orca, Simplestream, MediaKind, Comcast Technology Solutions, ActiveVideo, Synamedia, Entertainment And Interactivity For Digital TV, Egla Communications, Minerva Networks, SeaChange International, Icareus, video.space, AVITENG, Amagi Corporation, Metrological, and Streemfire.