Digital Marketing Software Market, By Component (Software and Services), By Deployment Mode (Cloud and On-premises), By Organization Size (Small and Medium-sized Enterprises and Large Enterprises), By End-use Industry (Banking, Financial Services, and Insurance, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, and Travel and Hospitality), and By Region - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising among others.

Digital marketing software enables consumers to access any information they want, at any moment, and any desired location. Digital marketing manages website traffic to help measure the exact number visitors to a website. Digital marketing software also helps to improve content performance and generate traffic to measure the number of page viewers, their location, and contact details. These operations can be done by using digital analytics software such as HubSpot, Marketo, Vocus, Yesware, and Sailthru, among others. For example, Marketo deals with tools used in marketing automation, lead generation, social media marketing, sales management, and analytics.

Increasing presence of social media and social advertising and growing dependence on internet and broadband connection are responsible for driving growth of the digital marketing software market.

Growing adoption of mobile phones is increasing the scope for mobile advertising, in turn expected to drive growth of the market for digital marketing software in the near future. Growing requirement for services on demand at anytime and anywhere, mobile advertising is very powerful tool for effective communication to grab attention of consumers at an appropriate time when they would most likely be ready to buy the product. This in turn, helps increase sales and traffic. For instance, according to Coherent Market Insights’ Analysis, as of 2017, over 55% of traffic on LinkedIn is estimated to be generated using mobile phones and over 80% of revenue on Twitter is generated through mobile advertising. Mobile advertising consists of SMS & MMS advertising, mobile web, mobile video & television, and several online advertising channels, which are increasingly being used, in turn boosting market growth.

Digital Marketing Software Market Taxonomy

On the basis of component, the global digital marketing software market is segmented into:

  • Services
  • Software

On the basis of deployment mode, the global digital marketing software market is segmented into:

  • Cloud 
  • On-premises

On the basis of organization size, the global digital marketing software market is segmented into:

  • Small and Medium-sized Enterprises 
  • Large Enterprises

On the basis of end-use industry, the global digital marketing software market is segmented into:

  • Banking, Financial Services, and Insurance 
  • Transportation and Logistics 
  • Consumer Goods and Retail 
  • Education 
  • Healthcare 
  • Manufacturing 
  • Media and Entertainment 
  • Telecom and IT 
  • Travel and Hospitality 

North America market is expected to lead the global digital marketing software market during the forecast period (2017 – 2025), owing to increasing adoption of social media. Social media expands customer base by increasing the efficiency of digital marketing tools, including SEO and SEM, building natural links, generating traffic, and other activities such as videos, images, and content sharing along with paid social media advertising. According to Coherent Market Insights’ analysis, as of 2017, the global spending on social media is estimated to account for over US$ 32 billion, from which the U.S. individually holds over 40% of market share and accounted for 16% of the global digital advertisement spending. The global spending on social media is expected to increase, in turn, boosting growth of the market for digital marketing software over the forecast period.

Major players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, SAP AG, Salesforce.Com, INC., IBM Corporation, Marketo Inc., Microsoft Corporation, Hubspot Inc., SAS Institute Inc., and Act-On Software.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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