Green coatings are eco-friendly paint coating with low volatile organic compound (VOC) content. Emission of VOC releases toxics in the surrounding air causing health problems, such as dizziness, headache, kidney damage, and harms the ozone layer. Development of sustainable products has gained importance over the past few decades, due to which manufacturers are focused on introducing eco-friendly products to the market. Manufacturers are aiming to produce high-performance coatings that have zero or low VOC with good durability. Application of green coatings in end-use industries and rising awareness regarding VOC emissions have contributed to the growth of the green coatings market globally.
Stringent government regulations have immensely driven the green coatings market globally. The first restriction on the emission of VOC was set up for Europe in 2003, which was termed as Restriction of Hazardous Substances Directive (RoHS), which was put forward by Leadership in Energy and Environmental Design (LEED). Since then manufactures are working to produce green coatings, in turn fueling the growth of the green coatings market. Increasing cost of raw materials further increases the cost of green coatings, which is the restraint for the growth of global green coatings market. High investment cost further hinders the growth of green coatings market globally.
Green Coatings Market Taxonomy
On the basis of coating type, the global coatings market is segmented as:
On the basis of application, the global coatings market is segmented as:
Water-borne coatings segment has proven to be the prominent segment of green coatings market, owing to its tremendous use in architectural and constructional activities. High solids coating segment is witnessed to gain traction, due to its increasing application in aerospace.
Architectural coating segment has projected to have a significant growth rate in the global green coatings market, owing to increase in infrastructure spending in commercial and residential sectors.
Green Coatings Market Outlook
Various strategies are being put forward by coatings manufacturers, for instance, manufactures of paint are striving to enhance energy system by minimizing consumption of fuel and minimize waste. This is done with the use of renewable raw materials and product packaging improvement with materials that are recyclable and use of biofuel fuel in delivery trucks.
Soy Bean Oil, Vegetable Oil, Castor Oil, and Milk Paint are some of the eco-friendly components, which are being introduced in the coating materials.
The key companies operating in the global green coatings market include The Sherwin Williams Company, PPG industries, Akzonobel N.V., Axalta Coating System, BASF, Valspar Corporation, Kansai Paint Company Limited, Tikkurila OYJ, and Masco Corporation among others.
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