Grooming products are used to enhance beauty, clean or nourish the body. The products are utilized for various body parts which includes skin, hair, lips, and teeth. The grooming products market is driven by increased beauty consciousness in emerging economies. Increasing male awareness towards overall body care and social trends have resulted in market growth. The major challenges are strict regulations regarding ingredients and growing preference of consumers towards organic products and ‘beauty from within’ notion.
Global Grooming Products Market Taxonomy
On basis of Target Audience
On basis of Distribution Channel
On basis of Product Type
The online distribution channel segment is growing due to the increased convenience offered to the consumers. Customers are referring the internet for grooming tips which has resulted in a rise of grooming websites and blogs. Also, websites dedicated grooming products have come up as a result of increased demand. The skin care segment is projected to be a major grooming products market segment along with shaving and make up products. Grooming products double up as medicinal products as well. For example, shampoo is intended to cleanse hair but also acts as a treatment for dandruff.
Global Grooming Products Market Outlook
Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company study. Major players operating the grooming products market are Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A
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