Grooming products are used to clean or nourish the body. The products are utilized for various body parts such as skin, hair, lips, and teeth. Increasing adoption of grooming products for aesthetic appeal is driving growth of the market in emerging economies. Increasing awareness towards overall body care and social trends have resulted in market growth. However, stringent regulations regarding ingredients and growing preference of consumers towards organic products is restraining growth of the market.
Global Grooming Products Market Taxonomy
On basis of Target Audience
On basis of Distribution Channel
On basis of Product Type
The online distribution channel segment is projected to hold dominant position in market, owing to high convenience offered to the consumers. Customers are referring the internet for grooming tips, which has resulted in a rise of grooming websites and blogs, which in turn is fueling growth of the market. The skin care segment is projected account for major market share along with shaving and make up products, owing to growing concerns regarding aesthetic appeal.
Global Grooming Products Market Outlook
For instance, in May 2019, Beiersdorf AG acquired sun care brand ‘Coppertone’ from Bayer for a value of US$ 550 million. This acquisition is expected to strengthen Beiersdorf AG’s sun care business in American market.
In September 2019, Beiersdorf AG launched new product skin care brand for tattooed skin named as ‘OSCAR&PAUL’. The new brand will be available in retail stores and at selected certified tattoo studios. This new product has helped Beiersdorf AG to increase its product portfolio in European market.
For instance, in July 2019, Colgate-Palmolive acquired Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for a value of US$ 1690 million. Filorga is a premium anti-aging skin care brand focused primarily on facial care. This acquisition is expected to strengthen Beiersdorf AG’s presence in anti-aging skin care business in global market.
In October 2017, Coty Inc. acquired grooming brands from Burberry including beauty luxury fragrances, cosmetics and skincare. This acquisition helped Coty Inc. to expand its product portfolio in European market.
For instance, in June 2016, L’Oreal Group launched new product hair care range under the range Garnier Ultra Blends made with natural ingredients in an effort to cash on the growing popularity of Ayurvedic products in India. This new product is expected to increase L’Oreal Group’s product portfolio in Indian market.
Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company. Major players operating the grooming products market include Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A
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