Grooming Products Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-2025

Grooming products are used to enhance beauty, clean or nourish the body. The products are utilized for various body parts which includes skin, hair, lips, and teeth. The grooming products market is driven by increased beauty consciousness in emerging economies. Increasing male awareness towards overall body care and social trends have resulted in market growth. The major challenges are strict regulations regarding ingredients and growing preference of consumers towards organic products and ‘beauty from within’ notion.

Global Grooming Products Market Taxonomy

On basis of Target Audience

  • Mass-Market
  • Luxury
  • Professional

On basis of Distribution Channel

  • Brick and Mortar
    • Department Stores
    • Grocery Retailers
    • Health & Beauty Specialist Retailers
    • Direct Selling
  • Online or E-Commerce

On basis of Product Type

  • Toiletries
    • Bath Products
    • Deodorants
    • Skin Care
    • Hair Care
    • Teeth Care
  • Fragrances
  • Shaving Products
  • Make Up Products
  • Others

The online distribution channel segment is growing due to the increased convenience offered to the consumers. Customers are referring the internet for grooming tips which has resulted in a rise of grooming websites and blogs. Also, websites dedicated grooming products have come up as a result of increased demand. The skin care segment is projected to be a major grooming products market segment along with shaving and make up products. Grooming products double up as medicinal products as well. For example, shampoo is intended to cleanse hair but also acts as a treatment for dandruff.

Global Grooming Products Market Outlook

  • Asia Pacific is the largest market in the global grooming products. The rapidly increasing urban population has contributed to this rise. The rise of local players, who have flooded the market with inferior quality products has also resulted in market growth. Enacting strict legislation will help reverse this trend. India and China are expected to be major markets in this region owing to the large populations in these countries. According to International Monetary Fund, the Asia Pacific region accounted for 50% of the world’s GDP and is slated to become a prime consumer hub in the forecast period.
  • North America and Europe are lucrative grooming products market with millennial driving the market. Increased spending by the youth to cope up with global fashion trends has been a major driver. Germany, France, UK, and the USA are major players in the grooming products market. According to Cosmetics Europe, the personal care industry which included grooming products industry was valued at US$ 91 Million with Germany the largest market in Europe.
  • Latin America has witnessed a rise in the middle class due to many successful years of steady economic growth. The advent of male vanity and social media trends has augmented growth in the grooming products market. Brazil was the largest market in the region. However, it is expected to shrink due to a slowdown in the economy. The Brazilian economy shrank by 3.6% and 3.8% in 2016 and 2015 respectively. According to the International Monetary Fund, the Brazil economy is expected to bounce back and grow by 1% in 2017.
  • Middle East has seen the growth of halal grooming products i.e. products not tested on animals and free of alcohol. With adverse temperature conditions in the region, skincare is projected to be the largest market. The creation of this niche market will augment growth of the grooming products market. UAE, Qatar, and Saudi Arabia are major players due to high disposable incomes of the population in these countries.

Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company study. Major players operating the grooming products market are Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A

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