Personal Care Products Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016–2024

The personal care products market includes products used in beautification and personal hygiene. The last couple of years has witnessed a rapid shift in consumer preference towards natural and organic personal care products, mainly owing to growing health concerns regarding negative health impacts of using synthetic personal care products. The trend is especially prevalent in the U.S., Canada, U.K, Germany, and France. In recent times, China and India have emerged as major end users of organic personal care products, attributable mainly to strong economic growth and rising awareness among the populace. Manufacturers are focusing on producing bulk organic personal care products for these markets. For example, Organic Shop offers a variety of organic personal care product brands in India such as Asta Berry, Aarogyam Wellness and Azafran among others.

Personal Care Products Market Taxonomy

On the basis of product type, the global market is segmented into:

  • Hair Care Products
    • Shampoo
    • Conditioner
    • Hair Gel
    • Hair Color
    • Hair Oil
  • Skin Care Products
    • Face Cream
      • Anti-Aging Cream
      • Skin Brightening Cream
      • Sun Protection Cream
    • Body Lotions
      • Premium Products
      • Mass Products
    • Oral Care Products
      • Toothbrushes
      • Toothpastes
      • Mouthwashes
      • Others
    • Cosmetics
    • Multifunctional Products

On the basis of distribution channel, the global market is segmented into:

  • Hypermarkets
  • Supermarkets
  • Departmental Stores
  • Others

On the basis of geography, the global market is segmented into:

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • Central Africa
    • South Africa

The major factors driving the growth of global personal care products market are increasing consumer inclination towards enhancing and maintaining personal aesthetic appeal, growing concerns about personal hygiene, and burgeoning growth of the retail industry. Conversely, factors such as high product costs, growing consumer inclination towards homemade remedies such as honey wash, lavender cream, and homemade toothpastes among others are acting as a barrier to the growth of personal care products industry. Synthetic personal care products can cause a variety of health issues such as eye irritation, skin rashes, hormonal issues, throat and nose infection and even cancer. In order to mitigate these health issues, the U.S. FDA is continuously focusing on creating guidelines regarding cosmetics production and usage. For example, FDA implemented the 21 CFR Laws pertaining to cosmetics in which the evaluation of a cosmetic takes place to determine if it is safe for consumers. The manufacturers of personal care products have come up with new natural products, which are considered to be much safer for human usage. For example, Allnatural Cosmetics has introduced a variety of natural personal care products, including Paul Penders BB Cream, Lumino Teeth Brightener and Lumino Foot Butter . Asia Pacific is expected to be the fastest growing region in the global personal care products market during the forecast period, mainly owing to growing awareness regarding personal hygiene, growing awareness towards men’s grooming, and burgeoning growth of the retail industry.

Personal Care Products Market Outlook – Rising Demand for Multifunctional Personal Care Solution to Fuel Market Growth

Consumers are looking to simplify the daily beauty schedules owing to their busy lifestyle. As a result of this trend, demand for multifunctional personal care products is increasing at a rapid pace. These products offer various features such as cleansing, anti-aging, antioxidant properties, moisturization, and UV protection. In place of buying specific products for specific personal care applications consumers are more inclined towards buying a single product that can be used for different personal care applications, which reduces the time as well as cost. For instance, Sana Pore Putty Keana Pate Shokunin, a Japan-based personal care products brand launched BB Cream Pore Tight Life SPF 50+ that offers multifunctional features. This product can be used as serum, makeup primer, sunscreen and concealer among others. Watsons Personal Care Stores based in China introduced Watsons Collagen Mineral BB Cream that contains minerals and fish collagen. This cream can be used as skin softener, moisturizer as well as brightener.

Product innovation is one of the key strategies adopted by the leading players in the personal care products market. Manufacturers are focusing on producing multifunctional personal care products and sachets to further enhance their market presence. Some of the major companies operating in the global personal care products market are Estee Lauder, Yves Rocher, The Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive Company, Johnson & Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao Corporation.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.