Social Media Analytics Market, by Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, and Others), by Analytical Type (Predictive, Prescriptive, Diagnostic, and Descriptive), by Deployment Type (On-premises and Cloud-based), by Organization Size (SMEs and Large), by Industry Vertical (Banking, Financial Services, & Insurance (BFSI), Telecommunications & IT, Retail & Ecommerce, Healthcare & Life Sciences, Manufacturing, Government & Defense, Energy & Utilities, Media & Entertainment, Travel & Hospitality, Transportation & Logistics, and Others), and by Geography - Global Industry Insights, Trends ,Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Oct 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Social media analytics (SMA) is used to gather the data from social or digital platforms and process it to generate insightful information that can be used in business decision makings as well as to create brand awareness among customers. These insights help analyse customer sentiments for marketing and customer service activities. Increasing volume of unstructured data is one of the major driver for growth of the social media analytics market. This large volume of data helps the sales and marketing department to evaluate impact of marketing campaigns, which in turn improve their business decisions, customer experience, and customer satisfaction. Therefore, companies are highly adopting social media analytics to extract insights from unstructured data available in the form of reviews, comments, blogs, tweets, instagram, and many more.

Increasing focus on attaining competitive intelligence by the enterprise is one of major driving factor for growth of the market.

The dynamic fluctuations in economic variables such as consumer sentiment, strong economic growth, increasing disposable income, and others are encouraging the enterprises to adopt competitive intelligence assessment to gain a strong foothold in the market. Large amount of user-generated content is available on social media sites, which can be accessed easily. For instance, tourists choose a restaurant based on Yelp reviews and ratings, as the data is easily available on Internet and can be accessed even at a remote place. Implementing social media content in competitive intelligence framework results into numerous business benefits such as improved decision making and operational excellency.  

Social Media Analytics Market: Taxonomy

By Application

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk management and Fraud detection
  • Public safety and Law enforcement
  • Others

By Analytical Type

  • Predictive Analytical
  • Prescriptive Analytical
  • Diagnostic Analytical
  • Descriptive Analytical

By Deployment Type

  • On-premises
  • Cloud-based

By Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Industry Verticals

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunications and IT
  • Retail and Ecommerce
  • Healthcare and Life Sciences
  • Manufacturing
  • Government and Defense
  • Energy and Utilities
  • Media and Entertainment
  • Travel and Hospitality
  • Transportation and Logistics
  • Others

The retail and e-commerce sectors together accounted for highest market share and are expected to continue their dominance during the forecast period. In the present scenario, various industry verticals are going through a digital transformation to revolutionize their processes and improve customer reach. For instance, mobile e-commerce is rapidly rising in terms of popularity and serving as one of the most convenient alternative to conventional stores.  This huge transformation has led organisations to rely on the real insights gained though these digital channels, as it helps them to develop their strategic moves and developments. Moreover, customer voice analysis generate insights based on their preferences to benefit organizations in expanding their customer base on e-commerce platforms.

Social Media Analytics Market: Regional Insights

On the basis of region, the global social analytics market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The U.S. held the dominant position in the market in 2017 and is expected to maintain the dominance throughout the analysis period, owing to factors such as dominance of digitalization and presence of leading companies in numerous verticals including IT & telecom, healthcare, automotive, electronics, and others in the region.

Social Media Analytics Market: Competitive Background

Major players operating in social media analytics market include International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce.com, Adobe Systems Incorporated, SAS Inc., Clarabridge, Inc., Netbase Solutions, Inc. (US), Brandwatch (UK), GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., and Sysomos.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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