Video Streaming Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Video streaming refers to the visual content transmission in compressed form through the internet and retrieved and displayed played as per the users’ convenience and time, without the requirement of downloading. Moreover, these services enable the viewership of the content without consuming the additional storage space.

Increased accesses owing to proliferation of high speed internet connectivity and mobile devices is anticipated to drive the overall industry growth

Increased acceptance of smart phones in conjunction with wide spread of high speed internet technologies such as 3G, 4G and LTE, has led to increased proliferation of on demand content services. These include wide range of IP television services that provide easy access to any form of visual content services such as live events, advertisements and social networking such as Skype, Facebook Messenger, Google Hangouts and Apple Facetime. Convenience and ease of access are expected to provide significant market growth prospects to the video streaming market over the forecast period.

Video Streaming Services Market Taxonomy

On the basis of solution, the global video streaming market is classified into:

  • Over the top content
  • IP television

On the basis of compression formats, the global video streaming market is classified into:

  • 265 (HEVC or AV1)
  • 264
  • VP9
  • Others

On the basis of platform, the global video streaming market is classified into:

  • Gaming Console
  • Phablets
  • Laptops & desktops
  • Smart TVs

On the basis of end users, the global video streaming market is classified into:

  • Personal/ Domestic Users
  • Enterprise Users
  • Educational Institutions

On the basis of end services, the global video streaming market is classified into:

  • Managed Services
  • Service & Support
  • Consulting services

On the basis of deployment, the global video streaming market is classified into:

  • On premises
  • Cloud

On the basis of streaming, the global video streaming market is classified into:

  • Live streaming
  • Video on demand (VOD)

On the basis of applications, the global video streaming market is classified into:

  • Real time entertainment
  • Gaming
  • Web browsing & advertising
  • Social networking
  • E-learning

Growing enterprise mobility requirements are expected to propel the industry demand growth

Enterprise users shared major space in the video streaming market in 2016, owing to significant demands of visual content for corporate training, live webcasts, product information assist and video conferences. Such activities form considerable requirements to enhance the business productivity, team collaborations, maintaining information archives, and reducing travel expenses for the company. These factors are expected to provide significant demands over the forecast timeframe, and positively impact the global growth landscape through the forecast period.

Utilization of next generation H.265 video compression will provide potential growth prospects over the forecast period

H.264 compression format is the most popular compression technique that has been in use over the decade is anticipated to be replaced by H.265 over the coming years. Also known as High Efficiency Video Coding, it offers efficient visual quality at 50% bit rate requirements. This enables quality content at half the file size and data connectivity requirement as of H.264. However, adoption of the format is not widespread, and is limited to 4K streams of Amazon and Netflix, owing to requirement of patent licensing, compatibility issues and requirement of new hardware among many others.

Developed economies are expected to offer significant market growth potential owing to rapid development of internet connectivity enabled infrastructure

Developed economies that include U.S. Western Europe, Japan and few other emerging economies, specifically China, are making significant efforts in the development of 5G infrastructure. For instance, in June 2017, China Academy of Information and Communications Technology, forecasted the combined expenditure of the three domestic network operators to reach around 46 billion in 2023. According to our expert analysis it is anticipated that 5G technology will get commercialized by 2022, specifically in developed economies. This will provide additional boost to the existing video streaming market over the forecast period, for both enterprise and recreational purposes.

Industry presence is characterized by the presence of chief technology participants such as Apple Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., Yahoo, Inc., Netflix, and Limelight Networks among few others. However, large number of participants are gaining significant traction owing to low cost of ownership and tremendous growth potential in the video streaming market. Other participants include Cisco Systems, Adobe Systems Incorporated, Akamai Technologies, Amazon Web Services, Ustream, Inc. and Hulu. Already existing players are expected to hold significant industry share through the forecast period, owing to the wide acceptance and quality of customer satisfaction build across the globe.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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