Weight Loss Diet Products Market, by Product Type (Food, Beverages, and Supplements), by Distribution Channel, (Online Channels, Hypermarket, Supermarket, Specialty Stores, and Medical Stores/Pharmacies), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

  • To Be Published : Jun 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

The proven ways to lose weight are cutting calories, eating healthy foods, and being physically active. However, bringing these changes in lifestyle is not easy, so people consume weight loss diet products in order to lose weight more efficiently. Weight loss diet products includes several beverages, supplements, and food items, which help to manage weight.

Among product type, beverages segment accounted for the largest market share of around 44.0% in 2018 and it is expected to witness growth during the forecast period. Weight loss diet food includes meal replacements, low calorie sweeteners, low calorie food, and beverages such as herbal tea, green tea, slimming water, diet soft drinks, and others. Furthermore, dietary supplements include diet pills and weight loss pills.

Market Dynamics:-

Increasing awareness regarding health and obesity has augmented growth of the weight loss diet products market. According to the World Health Organization (WHO), by February 2018, global obesity tripled since 1975 and in 2016, more than 1.9 billion adults aged 18 years and above remained overweight. Of these, over 650 million adults were obese. Owing to increasing prevalence of lifestyle disorders such as diabetes and cardiovascular diseases due to overweight and obesity, consumers are using various weight loss diet products such as better-for-you-food and beverages, weight loss pills, and others. This is driving growth of the weight loss diet products market, globally.

Moreover, rising number of bariatric surgeries is expected to drive growth of the weight loss diet products market over the forecast period. According to the American Society for Metabolic and Bariatric Surgery statistics published in June 2018, in 2017, around 228,000 bariatric surgeries were done, which increased from 158,000 in 2011. Rising number of bariatric surgeries is resulting in significantly increasing adoption of weight loss diet products, as weight loss diet products are used after the surgery to remain healthy and fit. This scenario is positively contributing to growth of the market.

Market Outlook:-

North America accounted for the largest revenue share of around 31.0% in the global weight loss diet products market in 2018 and is expected to retain its dominance over the forecast period. Asia Pacific is expected to be the fastest growing region in the market during the forecast period, owing to the presence of emerging economies such as China, India, and Indonesia, and rising obesity rates in the region.

However, increasing cost of raw materials is likely to hamper the weight loss diet products market growth in the near future. The price of whey proteins increased rapidly over the past few years, as they are primary ingredients in meal replacements. Moreover, the price of stevia, an artificial sweetener, has increased, owing to its rapidly increasing global demand. Stevia is a premium-priced sweetener and its usage as an ingredient in food & beverages has increased, thus leading to increasing price of the end product. According to Overseas Development Institute, in high-income countries, over the past 30 years from 2015, the cost of healthy items in a diet has increased more than that of less healthy options, thereby encouraging consumption of diets that lead to excess weight.

Key Players:-

Major players operating in the global weight loss diet products market include Atkins Nutritionals, Inc., Herbalife Nutrition, Nestle S.A. (Optifast), Medifast, Inc., Robard Corporation, Physicians Weight Loss, Nu-Skin, Visalus, WW International, Inc., and VLCC Healthcare Ltd.

Market Taxonomy:-

On the basis of product type, the global weight loss diet products market is segmented into:

  • Food
  • Beverages
  • Supplements

On the basis of distribution channel, the global weight loss diet products market is segmented into:

  • Online Channels
  • Hypermarket
  • Supermarket
  • Specialty Stores
  • Medical Stores/Pharmacies

On the basis of region, the global weight loss diet products market is segmented into:

  • North America
    • S.
    • Canada
    • Mexico
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Europe
    • K.
    • Germany
    • France
    • Italy
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
    • Gulf Cooperation Council (GCC)
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • South Africa
    • Central Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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