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The “Global Computer Keyboards Market, By Type (Basic Keyboard, Ergonomic Keyboard (Vertical Keyboard, Compact Keyboards, Adjustable Keyboards, Split Ergonomic keyboards, Others)), by Switching Mechanism (Membrane Keyboard ((Dome-Switch Keyboard, Scissor-Switch Keyboard, Capacitive (Conductive)), Mechanical Switch Keyboard), by Size (Standard Size, Laptop Size, Thumb Size, Numeric Keyboard), by application (Corporate, Personal, Gaming) and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Forecast to 2027”, is expected to exhibit a CAGR of 2.3% during the forecast period (2019-2027), as highlighted in a report published by Coherent Market Insights

Overview

A keyboard is a typewriter-styled device that provides input to computer or laptop. It uses an arrangement of buttons or keys to act as electronic switches or mechanical livers. In common usage, the computer keyboard is a text-entry interface for typing text and numbers into different programs such as text editor or word processor. Over the years, introduction of technologically advanced product designs has intensified the competition among market participants in the ergonomics computer keyboards market. Currently, major players are focused on increasing their sales in the APAC region in order to gain a competitive advantage in the long term.

The global computer keyboards market was valued at US$ 5,178.6 Mn in terms of value and expected to grow at a CAGR of 2.3% during the forecast period.

Market Driver

Lucrative advantages offered by ergonomic keyboard layouts is expected to drive growth of the global computer keyboard market during the forecast period

Ergonomic keyboards offer comfortable positioning of the wrist, hand, and forearm for the user. Furthermore, the curved key layouts offer an easy approach to keys and hence reduces stress while typing. These type of keyboards are generally switchable to Dvorak layout (in which the vowels are all on the left home row, the most used symbols are on the left, while the most used consonants are on the right.) This layout reduces the distance between the most-used keys, thus ensuring around 50% less distance for the user’s finger to travel. Moreover, most ergonomic keyboards support verticals columns instead of staggered columns, which in turn, reduces unbalanced motions that cause strain on wrists, hands, and fingers. Various organizations around the world are focused on introducing ergonomic keyboards at workplace, owing to increasing incidences of RSIs and other muscle-related problems suffered by workers using conventional designs. Hence, these factors are expected to propel the global computer keyboards market over the forecast period.

Market Opportunity

Enhancing product portfolio with addition of other computer input accessories is expected to present major market opportunity

Computer keyboards market is unevenly distributed with several regional market players promoting products in their respective regions/countries. This, in turn, has increased the competition among regional and international players, thereby affecting profitability of players in the market. Enhancing the product portfolio by adding novel computer accessories and controls into keyboard is expected to pose lucrative business opportunity for market players in the near future. Furthermore, distributing products to other vendors can help market players to increase their sales and gain competitive edge in the market. Some of the leading players who are distributing products of other vendors include Posturite UK Ltd., Ergoprise, and Shenzhen V4 Electronic Co., Ltd.

Market Restraint

High cost of ergonomic keyboards is expected to restrain growth of the global computer keyboard market over the forecast period

Ergonomic keyboards are often advertised as premium products featuring improved orientations, adjustability, and layouts. Moreover, basic ergonomic keyboards, including adjustable splits are priced around US$ 50-60, while high-end ergonomic keyboards with advanced features are specifications such as Bluetooth and wireless connectivity, antimicrobial protection, and illuminated keys cost around US$ 250-400. Therefore, such high pricing is expected to hinder adoption of ergonomic keyboards and thereby hamper the global computer keyboards market growth during the forecast period.

Market Trends

  1. Trends by type

Over the years, conventional keyboards have undergone significant changes in their designs and orientations, in order to enhance the comfort and ease for end user. Constant use of keyboards at workplaces has led to repetitive stress injuries (RSI) such as carpal tunnel syndrome. Therefore, ergonomic keyboards are being designed to enable more natural position to the user’s hand while typing, in order to reduce the RSI. Furthermore, spilt keyboards are among the most popular keyboards and are available globally. The ergonomic benefit is derived from the provision of 'splay' between the parts of the keyboard which is used by the both the left and right hand.  Moreover, integration of compact keyboard is expected to increase over the forecast period, owing to increasing consumer preference towards adoption of Tablet PCs.

  1. Trends Applications

In the early 90s, the primary emphasis of most ergonomic practices was on Musculoskeletal Disorders (MSDs), which was followed by a reactive approach by many organizations. However, the adoption of ergonomic keyboards in the corporate ecosystem is still in the nascent stage. This is owing to high cost related to training and purchase of ergonomic solutions. Moreover, failure to fulfill the established ergonomic design standards is one of the major market restraint. These standards are comprised of office furniture, layout, and geometry of the tools such as keyboards, mouse, monitor stands, and trays. Moreover, some features included are considered as unimportant for regular keyboard, while they find major use in ergonomic keyboards designed for gaming purposes. For instance, in gaming keyboards, the ‘backlighting’ feature not just illuminates keys in the dark but also includes adjustable colors and various light zones with separate backlight for W-A-S-D and arrow keys, which highlight the most often-used keys.

Competitive Section

Key companies operating in the global computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.

Key Developments

  1. Key companies in the market are focused on product launch, in order to gain competitive edge in the market. For instance, in March 2017, Kinesis Corporation introduced ‘Freestyle Edge’, the first split mechanical keyboard that is specifically designed for PC gamers.
  2. Key players in the market are involved in product development, in order to enhance their product portfolio. For instance, in October 2017, Microsoft Corporation introduced a new ergonomic and a slim Bluetooth with shortcut keys for Windows 10 and Office emoji menu.

Segmentation

Market Taxonomy:

  1. By Type
  • Basic Keyboard
  • Ergonomic Keyboard
  • Vertical Keyboard
  • Compact Keyboards
  • Adjustable Keyboards
  • Split Ergonomic keyboards
  • Others
  1. By Switching Mechanism
  • Membrane Keyboard
  • Dome-Switch Keyboard
  • Scissor-Switch Keyboard
  • Capacitive (Conductive)
  • Mechanical Switch Keyboard
  1. By Size
  • Standard Size
  • Laptop Size
  • Thumb Size
  • Numeric Keyboard
  1. By Application
  • Corporate
  • Personal
  • Gaming
  1. By Region
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • JAPAN
  • MEA
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