Micellar casein is a protein that consists of all types of important protein namely alpha casein, delta casein, gamma casein, beta casein, and kappa casein. It is also known as bedtime protein and it deliver protein slowly over several hours. Micellar casein has a an additional protein source that helps to boost muscle growth as it accounts for 80% of the protein found in milk. Micellar casein protein contains a high amount of amino acids that promote various health benefits. Micellar casein is different from other caseins/caseinates since it exists in the natural form and also easily get digestible by the body. Moreover, it also promotes lean muscle growth and support recovery during any injuries such as a fracture.
The global micellar casein market was estimated to account for US$ 600 million in terms of revenue in 2018 and is predicted to grow at a CAGR of 6.1% during the forecast period (2019 to 2027)
Rising awareness regarding the weight management programs due to growing health-conscious people around the globe is expected to fuel the market growth. Moreover, increasing cases of lifestyle chronic disease is also expected to fuel the demand for high rich protein food. Furthermore, rising awareness regarding the beneficial functional properties of micellar casein is further projected to fuel the market growth of micellar casein over the forecast period.
The growing use of casein micelles as a carrier for molecules in the antiretroviral drug for HIV/AIDS drug delivery system is projected to offer lucrative growth opportunities in the near future. According to the Coherent Market Insights analysis, in 2014, researchers from Penn State’s College of Agricultural Sciences revealed that casein micelles could be used as carriers for molecules that have low molecular weight, little water solubility and are hydrophobic in nature, which are three traits common with the major antiretroviral drug Ritonavir.
Production of micellar casein is limited to Western Europe and North America which makes these countries highly dependent on imports of micellar casein which makes the product highly-priced. Thus, the lack of strong domestic production in Europe and North America is expected to hamper the market growth of micellar casein over the forecast period.
Among application, dairy beverages dominated the global micellar casein market in 2018 with a 25% of market share in terms of revenue, followed by nutritional powders & bars and beverages & smoothies, respectively.
Increasing focus of manufacturer to introduce instant versions of micellar casein for ready-to-use form application. According to the Coherent Market Insights analysis, Milky Whey, Inc., Milk Specialties Global, Glanbia Nutritionals and AMCO Proteins are some of the major manufacturers that produce instant micellar casein.
Many manufacturers are increasing production capacity of the micellar protein in order to meet the rising demand and this will favor the market growth. For instance, in September 2016, U.S. based dairy ingredients manufacturer milk specialties global acquired Saputo Inc.’s ingredients manufacturing facility to increase its production capacity.
Key players operating in the micellar casein market are Arla Foods Ingredients Group P/S, The Milky Whey, Inc., ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Glanbia Nutritionals, Inc., Nutrimed Healthcare Private Limited, and FrieslandCampina Domo
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