COD LIVER OIL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Cod Liver Oil Market Size and Forecast – 2025-2032   

The global cod liver oil market is estimated to be valued at USD 114.2 Mn in 2025 and is expected to reach USD 203.4 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 8.6% from 2025 to 2032.

Key Takeaways of the Cod Liver Oil Market

• The Atlantic segment is expected to account for 45.2% of the global cod liver oil market share in 2025.
• The dietary supplements segment is projected to capture 27.7% of the market share in 2025.
• The liquid segment is estimated to capture 29.7% of the cod liver oil market share in 2025.
• Europe is set to lead the global cod liver oil market in 2025 with a 41.9% share. Asia Pacific, with an estimated share of 17.5% in 2025, is projected to be the fastest-growing region.

Market Overview

A significant development in the cod liver oil industry is the move towards natural and organic dietary supplements, as consumers continue to gravitate to clean-label and sustainably sourced products. New applications of technology for extraction and purification have enhanced qualities and potency of cod liver oil products when compared to other trends of plant-based sources for omega-3 fatty acids, omega 3 products  and are supported by health-centric consumers. Increasing incidences of chronic diseases along with a greater emphasis on preventive care has created more demand for low mercury cod liver oil in primarily developed markets with established health and fitness trends.

Current Events and Its Impact

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Segmental Insights

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Cod Liver Oil Market Insights, By Source – Atlantic Segment Dominates the Market due to its Consistent Yield and Premium Oil Quality

The Atlantic segment is expected to hold 45.2% of the global cod liver oil market share in 2025, mainly because cod fish are plentiful in the North Atlantic Ocean, providing a high volume of raw material required to manufacture cod liver oil. The nutrient-rich, cold water from the Atlantic is particularly well-suited for the seafood cod to grow and develop a liver rich in omega-3 fatty acids, vitamins A and D, and natural antioxidants, all of which are currently in high demand for their health benefits. The assurance, monitoring, and sustainability of cod fishing in these waters allows manufacturers to build a consistent supply chain, which is fundamental to, and for, providing consumers with the ever-increasing supply of cod liver oil products for global consumption as the industry continues to grow.

In addition to the promise and assurance of cod harvesting in these waters, the Atlantic source is also often viewed as superior relative to oil purity and oil composition than other sources of cod liver oil. Given the highly regulated and monitored fishing for cod in the Atlantic, it is for these reasons the authorities can guarantee this assurance and premium quality and market the product as a higher quality cod liver oil than products that originate from other waters. Such quality attributes have a strong appeal for those consumers who place a high value on efficacy and safety, especially in dietary supplement and pharmaceutical applications.

Cod Liver Oil Market Insights, By Application - Dietary Supplements Segment Drive the Largest Market Share Due To Rising Health Awareness and Preventive Healthcare Trends

Dietary supplements segment is projected to hold 27.7% of the market share in 2025, due to the growing global trend of preventive healthcare and natural wellness products. The people are increasingly informed about the value of omega-3 fatty acids, especially the EPA and DHA present in cod liver oil, for maintaining cardiovascular health and enhancing cognitive function and immune systems. Vitamins A and D in the cod liver oil further enhance its value proposition for bone health and vision improvement.

The increase in chronic diseases due to lifestyle factors has hastened the movement toward nutritional supplementation as a strategic health management approach. Cod liver oil, with its well-documented nutritional profile, fits well into this consumer preference for nature-based supplements over synthetic drugs. Increasingly, scientific evidence supporting dietary supplement formulations has enhanced consumer confidence and widened their adoption.

Cod Liver Oil Market Insights, By Form – Liquid Segment Dominates the Cod Liver Oil Market Due to Traditional Acceptance and Ease of Formulation

The liquid segment is expected to hold 29.7% of the cod liver oil market share in 2025, owing to the public's comfort with this product form as well as the advantages to using cod liver oil in liquid form. Cod liver oil has historically been a pouring or cold-mixed product, which has normalized consumption as an liquid for generations. This legacy helps build trust and loyalty as consumers associate using liquid cod liver oil with authenticity and maximum efficacy.

From a manufacturing and product development perspective, the liquid form allows for considerable flexibility in designing and customizing products. Liquid cod liver oil is suitable for delivery as a shake or smoothie or could be combined with other active nutraceutical ingredients, providing room for innovative product development. In addition, liquid cod liver oil generally has the least amount of processing, and therefore retains the many essential fatty acids and vitamins in their natural state, which resonates with the health-focused consumer's preference for a minimally processed dietary supplement.

Regional Insights

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Europe Cod Liver Oil Market Analysis and Trends

The Europe region is projected to lead the market with a 41.9% share in 2025, because it has an existing healthcare structure, growing consumer awareness about nutritional supplements, and has a mature economy since it is not a developing market. The region maintains strict government support and regulation that has helped to skew people to focus more on quality and safety within products, which gives consumers peace of mind and therefore creates greater demand for high-quality products. Besides, the region hosts some key players in the nutraceutical market, like Nordic Naturals and Solgar, with considerable distribution networks across the continent.

The large-scale fisheries of especially Norway and Iceland ensure a steady supply of high-quality raw materials. Trade agreements within the European Union allow for seamless movement of products, further enhancing market efficiency. Strong research and development initiatives also put Europe at the fore in innovation related to formulations and delivery mechanisms relating to cod liver oil.

Asia Pacific Cod Liver Oil Market Analysis and Trends

The Asia Pacific region is expected to exhibit the fastest growth in the market contributing 17.5% share in 2025, due to increased health awareness, rising disposable incomes, and swelling populations. The swift modernization of both government policy and healthcare structure, which encourages nutritional supplements to combat malnutrition and vitamin deficiencies, further increases demand. Nations such as China and India show increasing growth in the acceptance of dietary supplements there is also improvements in accessibility due to e-commerce platforms.

The region's diverse demographic and increasing prevalence of lifestyle diseases promotes preventive health, thus helping the market growth. Many local and international companies, such as Amway and Blackmores, are investing actively in marketing channels and distribution in responding to such an opportunity. Besides, the existence of affordable manufacturing facilities with reasonably priced raw materials contributes to competitive pricing in the region.

Global Cod Liver Oil Market Outlook for Key Countries

Norway Cod Liver Oil Market Analysis and Trends

Norway is the leading country in the cod liver oil market due to its rich fishing resources and advanced marine processing technologies. Ferrosan and Lysi are two major companies associated with cod liver oil production, based in Norway, that have their focus on sustainable fishing and quality, thus giving Norway a fine reputation throughout the world. The government actively supports the seafood and nutraceutical sectors through innovation grants and export incentives, enabling companies to expand their global footprint. Its cod liver oil products are highly regarded with respect to purity and efficacy, generally preferred in Europe and North America.

U.S. Cod Liver Oil Market Analysis and Trends

The U.S. cod liver oil market is driven by increasing interest on the part of consumers in dietary supplementation for immunity and general well-being. Regulatory mechanisms at the level of the FDA ensure safety for such products, therefore creating consumer confidence. Key players have strong branding and extensive retail networks; examples include Nordic Naturals and Carlson Laboratories, which sell through pharmacies and health food stores. Online retailing also aids in wider product availability. Besides, a preventive approach towards health and alternative medicines among U.S. people contribute to stable demand.

China Cod Liver Oil Market Analysis and Trends

The growing market in China is driven by increased awareness related to health and nutrition, urbanization, and government initiatives on dietary supplement intake. Chinese consumers are increasingly adopting Western health behavior, bringing with it demand for quality supplements. Multi-nationals such as Blackmores and Amway have developed collaborations with local distributors while leveraging e-commerce platform through Alibaba and JD.com to penetrate urban and semi-urban markets. Domestic producers are emerging and benefiting from government support to enhance manufacturing standards and product safety.

India Cod Liver Oil Market Analysis and Trends

Growth in the cod liver oil market of India is complemented by increasing awareness related to health and nutritional improvement by the government through supplement fortification programs. The affordability of products and young population base contribute toward market growth. Key companies like Dabur and Himalaya are promoting various traditional and herbal health supplements that include cod liver oil, fostering consumer confidence. Online retail and a growing middle class further help the market reach both urban and rural areas.

U.K. Cod Liver Oil Market Analysis and Trends

The U.K. is well-established within the cod liver oil market, with set health policies that advocate supplement consumption for bone health and the nutrition of children. Several companies, such as Seven Seas and Holland & Barrett, hold a significant market share by offering a wide range of cod liver oil products. The regulatory environment in the U.K., along with the increased consumer demand for quality and sustainable source supplements, fosters consistent activity within the market. In addition, U.K. exports have access to EU markets despite adjustments in trade terms related to Brexit.

Regulatory Landscape & Quality Standards (Codex, EFSA, FDA, FSSAI) For the Cod Liver Oil Market

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Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In January 2024, Wiley Finest launched Cod Liver Oil+ in new formula packages that contain vitamin D, Vitamin E and omega 3s EPA and DHA. The product helps improve cognitive health, stress, immunity and eye health.
• In May 2022, Wiley's Finest, a U.S.-based omega-3 fish oil product manufacturing company, launched Cod Liver Oil Plus, an MSC-certified omega-3 with lutein, zeaxanthin, and vitamins D3 and E. This product is specially formulated to support brain health.
• In January 2022, Orkla, a Norwegian fish oil manufacturing company, acquired Vesterålen Marine Olje AS, a Norwegian raw material manufacturing company for the marine oil and protein industry. Orkla acquired this company to further develop its business in the region.

Top Strategies Followed by Global Cod Liver Oil Market Players

• Established players maintain strong market positions by making sizeable investments in research and development (R&D) to create high-performance products that meet changing consumer demand for quality and efficacy. These companies dedicate resources to creating formulations with enhanced bioavailability, high purity, and other value-added health benefits and functions, thus marketing these higher-quality products as premium. To satisfy growing demand in developing economies, these companies continue to expand their global reach by developing new distribution networks and fighting to get a foothold in developing markets in regions like Asia Pacific, Latin America, and Africa, thus improving access to and visibility for their brands.
  • For example, Nordic Naturals Inc. (U.S.) announced plans to expanded the capacity of its cod-liver oil production facility in Norway with hopes to increase global production

• Mid-level players in the cod liver oil market strategies differ from the established players' by primarily focusing only on affordable products that offer an affordable combination of quality and price. Mid-level players realize that a large segment of their consumers are price sensitive, especially in developing areas. Therefore, they cater to a more fundamental consumer health need, somehow concerning their essential features of active safety and active efficacy will be met. In markets where demand is directed to first-tier product innovations, this strategy gives way to a size letter and share of the middle-income group within a more attractive value proposition as compared to the premium category.
  • For instance, Naturyz (India) offers “Imported Icelandic Cod Liver Oil ultra-pure, mercury-free, non-GMO,” but with a cost in line with other local-market prices in India.

• Smaller competitors compete with the global cod liver oil market by offering tailored products with novel formula features directed toward specific consumer preferences. These smaller competitors often employ new technologies, for instance, nanoemulsion or cold press extraction methods, to develop highly differentiated solutions with sustainable or enhanced potency attributes. Innovation at this smaller scale allows them to find health and wellness consumers who are more prospective towards alternatives to conventional cod liver oil products.

Market Report Scope

Cod Liver Oil Market Report Coverage

Cod Liver Oil Market Dynamics

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Cod Liver Oil Market Driver - Increasing Awareness of Health Benefits Associated with Omega-3 Fatty Acids

Rising consumer awareness about the substantial health benefits of omega-3 fatty acids is a major factor driving the demand for cod liver oil all over the world. Omega-3 fatty acids, especially the EPA and DHA found in cod liver oil, are well-known for supporting cardiovascular health, especially through their potential to reduce inflammation and the risk of heart disease. Omega-3 fatty acids also have positive effects on brain function, cognitive development and joint health, and are in high demand in preventive healthcare. With rising health concerns related to lifestyle and a general shift towards natural and preventive health approaches, consumers are increasingly seeing value in taking cod liver oil as part of their dietary lifestyle.

For example, global supplement companies such as Nordic Naturals and Carlson Labs have reported consumer demand for their cod liver oil products have increased in response to awareness campaigns surrounding omega-3’s cardiovascular and cognition benefits.

Cod Liver Oil Market Opportunity - Expansion of Product Lines with Flavored and Fortified Variants

The global cod liver oil market captures an important opportunity by expanding product lines with flavored and fortified varieties. Historically known for its fishy taste and smell, cod liver oil has been an ingredient that consumers have historically avoided or disagreed with, limiting acceptance and consumption among potential buyers, especially younger households and wellness-focused consumers. The creation of flavored options, especially citrus, ACAI berry, or mint, will mask the taste of fish and help enhance the consumer experience with the expectation of adoption.

Möller’s is a leading Norwegian brand that has expanded its offering with berry and citrus varieties that are fortified with Vitamin D, E, and antioxidants, targeting children and families looking for immune support and brain health benefits.

Analyst Opinion (Expert Opinion)

• In light of increased attention given to health and wellness by consumers, highlighted by omega-3 fatty acids and vitamin D, there is a renewed market interest in cod liver oil. Evidence from the Natural Products Expo East (2023) and the International Conference on Nutrition (2022) underscore emerging trends and innovations, particularly among suppliers like Nordic Naturals and Carlson Labs regarding product formulation, packaging and sustainability practices and approaches.
• For example, Nordic Naturals launched a flavored cod liver oil targeting children to appeal to a wider consumer base with palatable health supplements. Conversations at the conferences covered fish oil sourcing by suppliers and consumer preferences and benefits of sustainable fishing practices. The challenges of emerging competition from plant-based omega-3 food products and increasing regulatory scrutiny of health claims in the cod liver oil category have been barriers to growth in the cod liver oil market as well.
• Transparency concerning sourcing quality and consumer education regarding the benefits of cod liver oil will serve as a strong market advantage for suppliers. Overall, the growth of the cod liver oil market will ultimately depend on innovation, while still addressing consumer concerns regarding quality, sustainability, and effectiveness.

Market Segmentation

• Source Insights (Revenue, USD Mn, 2020 - 2032)
  • Atlantic
  • Arctic
  • Others (Pacific, Greenland, and Others)
• Application Insights (Revenue, USD Mn, 2020 - 2032)
  • Dietary Supplements
  • Pharmaceuticals
  • Food and Beverages
  • Cosmetics
  • Others
• Form Insights (Revenue, USD Mn, 2020 - 2032)
  • Liquid
  • Soft Gels
  • Capsules & Tablets
  • Others
• Distribution Channel Insights (Revenue, USD Mn, 2020 - 2032)
  • Store-Based
  • Non-Store-Based
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Nordic Naturals
  • Carlson Labs
  • Green Pasture
  • Nature’s Way
  • NOW Foods
  • Solgar
  • Caron Products & Services
  • GNC Holdings, Inc.
  • NutraBlast
  • Barlean’s Organic Oils
  • Thompson Nutritional Products
  • NutraSea

Sources

Primary Research Interviews

• R&D Director – Leading Cod Liver Oil Manufacturer
• Procurement Manager – Major Omega-3 and Cod Liver Oil Retailer
• Product Development Head – Established Cod Liver Oil Brand
• Sustainability Manager – Marine Oil Certification Body

Stakeholders

• Manufacturers of Cod Liver Oil and Omega-3 Supplements
• End-use Sectors:
  • Dietary Supplements (Omega-3, Vitamins A & D from cod liver oil)
  • Health and Wellness Brands focusing on marine-based supplements
• Regulatory & Certification Bodies for marine oils and dietary supplements
• E-commerce Platforms and Retailers specializing in supplements
• Technology Integration Players: Providers of personalized nutrition using AI for marine oils

Databases

• UN Comtrade Database (for global trade data on cod liver oil)
• India Import Export (EXIM) Database (import-export statistics for cod liver oil in India)

Magazines

• Nutrition & Wellness Magazine – Trends in marine-based dietary supplements
• Health & Nutrition Business – Innovations in cod liver oil supplementation
• Global Health Insights – Consumer health trends in omega-3 and vitamin supplementation
• Vitamin Business Journal – Market updates and growth opportunities in cod liver oil

Journals

• International Journal of Nutrition – Nutritional benefits and absorption of omega-3s and fat-soluble vitamins in cod liver oil
• Journal of Food Science & Technology – Formulation trends in marine oil supplements
• Journal of Dietary Supplements – Effects of cod liver oil supplementation on health
• Journal of Applied Nutrition – Health impacts of vitamins A and D from cod liver oil

Newspapers

• The Financial Times – Market growth and trade of cod liver oil products globally
• The Guardian – Consumer trends in fish oil and marine supplement consumption
• Asia Health Journal – Growth of cod liver oil usage in the Asia-Pacific region
• European Nutrition News – Regulatory policies concerning marine oil supplements

Associations

• Council for Responsible Nutrition (CRN) – Marine oils section
• International Society of Nutraceuticals and Functional Foods (ISNFF)
• American Herbal Products Association (AHPA) – Omega-3 and fish oil standards
• Natural Products Association – Marine supplement category
• European Food Safety Authority (EFSA) – Cod liver oil safety guidelines

Public Domain Sources

• FDA – Guidelines and regulations for fish oil and cod liver oil dietary supplements
• European Commission – Food supplements regulation including vitamin A and D limits in cod liver oil
• World Health Organization – Safety and health impact studies on marine oils and vitamins

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years.