A fertility monitor is an electronic device that helps women to identify fertile period. They are generally small, portable, battery-operated gadgets that analyze the results of a fertility test. If couples are trying to conceive then knowing female’s own ovulation cycle helps in finding critically important fertile days. For many women, using a fertility monitor can make the process a lot easier for conceiving. It maximizes the chance of getting pregnant during fertile days.
The India fertility monitor market is estimated to be valued at US$ 2.05 million in 2021 and is expected to exhibit a CAGR of 8.4% over the forecast period (2021-2028).
Figure 1. India Fertility Monitor Market Share (%) in Terms of Value, By Region, 2020
High infertility rate in India and growing product approvals & launches are expected to drive the market growth over the forecast period
High infertility rate among Indian female population is expected to propel growth of the India fertility monitor market over the forecast period. For instance, according to the study conducted by Indian National Family Health in 2018, there is an increase in the infertility rate of the female Indian population in recent years. As per this data, infertility rate in total Indian female population was 13.7 in 2004-2005 which has increased to 17.9 in 2014-2016.
Furthermore, major players in the India fertility monitor market have focused on approval and launch of new products to expand their product portfolio in recent years which has fueled the India fertility monitor market.
|Base Year:||2020||Market Size in 2021:||US$ 2.05 Mn|
|Historical Data for:||2017 to 2019||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||8.4%||2028 Value Projection:||US$ 3.60 Mn|
EarlySense (A part of Hillrom), Valley Electronics AG, Swiss Precision Diagnostics, Samplytics Technologies Private Limited, Ava AG, Church & Dwight Co. Inc., HiLin Life Products Inc., Quidel Corporation, Advacare Pharma, Pregmate, and UEBE Medical
|Restraints & Challenges:||
Figure 2. India Fertility Monitor Market Share (%), by Modality, 2021
Increasing number of Fertility Centers in India is expected to offer the market growth opportunities over the forecast period
Rising number of fertility centers in India is expected to drive the demand for fertility monitor devices, which in turn is expected to offer lucrative growth opportunities for key players in the India fertility monitor market. For instance, in December 2020, Indira IVF (In-vitro Fertilization), a chain of fertility centers in India, announced the inauguration of the fertility center in five new centers in Tier-III cities, namely Nanded, Warangal, Sirsa, and Gulbarga in Maharashtra, India.
India Fertility Monitor – Impact of Coronavirus (Covid-19) Pandemic
Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe and the World Health Organization declared it a public health emergency. According to the World Health Organization’s report, the manifestation of coronavirus disease (COVID-19) has resulted in over 162 million infected individuals worldwide as of May 16, 2021. Due to the coronavirus (COVID-19) pandemic and lockdown in various countries across the globe such as the U.S., European countries, and India has impacted the financial status of businesses in all sectors. The private healthcare sector is one of the sectors, which has been majorly impacted by the pandemic. The lockdowns in various countries such as India have created an economic burden on the private healthcare sector. Healthcare providers are facing challenges with regards to manpower, equipment, consumables, and other resources to ensure safety of patients with other diseases, and declining outpatients’ visits, among others. Moreover, the pandemic has negatively impacted the development, production, and supply of medical device, and affected growth of the healthcare segment of various companies in India. This has led to closure of industrial establishments, except manufacturing of essential commodities and disruption in supply chain of fertility monitor devices.
India Fertility Monitor Market - Restraint
Lesser precision of the fertility monitor devices such as ovulation prediction devices and fertility monitor devices is expected to hinder growth of the India fertility monitor market. According to the Apollo Fertility Centers, the fertility centers in India in 2021 stated some of the drawbacks such as lack in predicting the exact date of ovulation and other factor of the fertility monitoring devices. Females aged above 40 have high level of luteinized hormone, as they are close to menopause and thus ovulation prediction kits may fail to detect the ovulation period in females mainly above age 40
Major players operating in the India Fertility Monitor market include EarlySense (A part of Hillrom), Valley Electronics AG, Swiss Precision Diagnostics, Samplytics Technologies Private Limited, Ava AG, Church & Dwight Co. Inc., HiLin Life Products Inc., Quidel Corporation, Advacare Pharma, Pregmate, and UEBE Medical.
Fertility monitor are devices that monitor fertility levels by monitoring hormone levels. A fertility monitor analyze hormone levels in bodily fluids, resistance in bodily fluids, basal temperature, or a combination of these methods. There are three standard methods for monitoring hormone levels include Urine tests for luteinizing hormone surge, Saliva detects changing electrolyte levels and Temperature Monitors basal body temperature to predict cycles. Each of these sensing methods require an analog front end (AFE) to perform the necessary measurements. Fertility Monitors are battery powered devices so active power consumption and sleep current are important considerations. A fertility monitor also includes a display, memory for storage of fertility reading history, serial communication such as USB. A touchscreen or cap sense user interface may also be seen in fertility monitors.
Key players operating in the India fertility monitor market are focusing on adoption of inorganic growth strategies such as product launches and approvals which are expected to drive the market growth during the forecast period. For instance, in January 2018, EarlySense (A Part of Hillrom) released its product Percept, an under-mattress, clinically-proven fertility monitor that tracks the users’ dates of ovulation, fertility window, and period by monitoring physiological signals such as heart rate and breathing patterns at CES (Consumer Electronics Show). Moreover, in July 2016, Ava AG, a medical technology company that developed the Ava bracelet, a wearable fertility tracker announced the official launch of its first product, the Ava bracelet, a fertility tracking wearable that uses new technology to detect a woman's fertile window.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.