Long Term Care Market Analysis & Forecast: 2025-2032

Long Term Care Market Size and Forecast – 2025 to 2032

Long Term Care Market is estimated to be valued at USD 1,274.02 Bn in 2025 and is expected to reach USD 1,757.13 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

Key Takeaways

• By Services, Nursing care acquired the prominent market share of 36.0% in 2025 owing to its chronic disease prevalence.
• By Region, North America hold the largest market share of 53.8% in 2025 owing to the rising healthcare expenditure.

Market Overview

The global long term care market is experiencing strong growth due to the growing burden of chronic diseases and growing geriatric (aging) population across the world. Moreover, increasing demand for long term care and increasing adoption of home healthcare is expected to boost the long term care market growth. However, factors such as stringent rules and regulations and lack of skilled human resources are expected to hamper growth of the global long term care market.

Current Events and their Impact on the Long Term Care Market

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End-user Feedback and Unmet Needs in the Long-Term Care Market

• Demand for Personalized Care: End-users increasingly seek personalized care that respects individual preferences, routines, and cultural backgrounds. They want care plans tailored to their specific health conditions and lifestyle needs, enhancing comfort and satisfaction in long-term care settings.
• Need for Improved Staffing and Training: Many residents and families report concerns about staffing shortages and caregiver training. They emphasize the importance of well-trained, compassionate staff who can provide consistent, high-quality care, ensuring safety and emotional support.
• Desire for Enhanced Communication and Transparency: End-users and families want better communication with care providers, including timely updates on health status and care plans. Transparency about services, costs, and facility operations is critical to building trust and satisfaction.

Segmental Insights

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Long Term Care Market Insights, By Services

Nursing Care contribute the highest share of the market owing to its Shortage of Informal Caregivers

Nursing care acquired the prominent market share of 36.0% in 2025. An aging population, increasing chronic disease cases, and rising demand for specialized care actively drive the nursing care segment in the long-term care market. The shortage of informal caregivers and skilled nursing staff, along with rapid advancements in medical technology, further accelerate this demand. Government programs like Medicare and Medicaid provide strong financial support, while the growing preference for aging in place encourages market growth. Regulatory bodies also push providers to improve skilled nursing services by emphasizing quality and safety standards. For instance, in July 2025, AARP, the senior consumer advocacy organization, launched a new nursing home dashboard that consolidates clinical and operational data from three federal sources into one comprehensive platform. This is further propelling the long term market demand.

Regional Insights

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North America Long Term Care Market Trends

An aging population, growing chronic illness rates, and a strong shift toward home-based and community care are driving steady growth in the North America long-term care market. Consumers demand more personalized, high-quality services, prompting providers to innovate in care delivery. Public funding and private investment actively support this transformation. Ongoing workforce shortages push the sector to adopt technology and automation. Additionally, regulatory reforms and a heightened post-pandemic focus on infection control and safety are reshaping care standards and facility operations throughout the region. For instance, in November 2024, Manulife Financial Corporation announced that it has entered into a USD 5.4 billion reinsurance agreement with Reinsurance Group of America ("RGA"), which includes USD 2.4 billion in long-term care ("LTC") reserves. This is further adding to the long term care market share across the region.

Asia Pacific Long Term Care Market Trends

Countries across the Asia Pacific region are actively responding to a rapidly growing elderly population, especially in Japan, China, and South Korea. This demographic shift is driving a sharp rise in demand for long-term care services, including assisted living, nursing homes, and in-home care, fueling long term care market forecast. Governments are taking strategic action by investing in senior care infrastructure, subsidizing essential services, and launching insurance schemes aimed at easing caregiver burdens and enhancing access to quality care for the aging population. For instance, in June 2025, Kerala launched the Universal Palliative Care Project and developed the Kerala Palliative Care Grid, a technology-driven initiative designed to unify healthcare efforts statewide and address the increasing needs of its aging population.

United States Long Term Care Market Trends

The growing elderly baby boomer population in the United States is actively increasing demand for long-term care services. As more individuals need help with daily tasks and chronic disease management, the use of skilled nursing facilities, assisted living, and home health care continues to rise. Consumers are choosing to age in place, prompting a clear shift from institutional care to home and community-based services. Federal and state policies support this trend by promoting cost-effective solutions that improve independence and quality of life for seniors at home. For instance, Genworth Financial is moving closer to launch its long-term care insurance product. Its new subsidiary, CareScout Insurance Co., has completed initial product filings in states participating in the Interstate Insurance Compact, as well as in nine additional jurisdictions. This is further accelerating the long term care market demand.

India Long Term Care Market Trends

India’s rapidly growing elderly population is actively increasing the demand for long-term care services. As more seniors develop chronic illnesses and disabilities, the need for professional care in nursing homes, assisted living, and home-based care steadily rises. Urbanization and the shift toward nuclear families are reducing traditional family-based eldercare. With more young people moving to cities for work, elderly individuals increasingly rely on formal care services, driving growth in both institutional and home care sectors in metropolitan and semi-urban areas.

In September 2024, Star Health and Allied Insurance Company Limited (Star Health Insurance) and Policybazaar have jointly launched 'SUPER STAR', a personalized, customer-centric long-term health insurance plan aimed at providing enhanced value to customers.

Market Report Scope

Long-Term Care Market Trend

Rising Demand Driven by Aging Population

The global long-term care market is expanding rapidly due to a significant increase in the elderly population worldwide. As people live longer, chronic diseases and age-related disabilities become more common, driving the need for comprehensive care services. This trend fuels growth across nursing homes, assisted living facilities, and home care, emphasizing personalized and specialized care to improve quality of life for aging individuals.

Shift Towards Home and Community-Based Care

There is a clear market shift from institutionalized long-term care to home and community-based services. Consumers prefer aging in place, supported by technological advancements such as telehealth and remote monitoring. Governments and healthcare providers promote cost-effective care models that enhance independence and reduce hospital readmissions, fostering more patient-centered approaches outside traditional care facilities.

Long-Term Care Market Opportunity

Development of Specialized Care Facilities

There is increasing demand for specialized long-term care facilities focusing on conditions like dementia, Alzheimer’s, and rehabilitation. Establishing centers with tailored programs, trained staff, and advanced technologies can address unmet needs. Providers who invest in niche markets can differentiate themselves, attract specific patient segments, and deliver higher-quality outcomes, driving growth and profitability.

Long-Term Care Market News

• In March 2025, The Long-term Care Robot Portal Site Management Office released the English version of the "Long-term Care Tech Portal," a website that shares information on cutting-edge care technologies and age tech innovations in Japan.
• In January 2025, Voya Financial, Inc. introduced its Lifetime Life Insurance* offering, an innovative new solution created to complement traditional term life insurance options available through the workplace. This new group term permanent life insurance includes an accelerated benefit specifically designed to cover long-term care (LTC) needs.
• In November 2024, The WHO Regional Office for Europe launched the new State of Long-term Care Toolkit, a practical and innovative resource designed to help policymakers at regional, national, and local levels reshape long-term care systems to become more responsive, inclusive, and sustainable.
• In September 2024, the government announced its plan to roll out the "Long-Term Care Program 3.0" in the first half of next year to provide more comprehensive care for the elderly and offer respite for home caregivers.

Analyst Opinion (Expert Opinion)

• The Long-Term Care market is at a pivotal juncture, facing both unprecedented challenges and transformative opportunities. It is no longer sufficient for providers to simply offer basic custodial care; the demand for specialized, tech-enabled, and patient-centric care models is reshaping the entire sector. For instance, a recent report by the AARP highlights that over 80% of adults aged 65 and older prefer to age in place, which directly challenges traditional nursing home models and necessitates significant innovation in home-based care services.
• Furthermore, workforce shortages are not a distant concern but a current crisis — the U.S. Bureau of Labor Statistics projects a 20% growth in healthcare support occupations through 2030, yet recruitment and retention remain severely strained, driving operational costs upward. Providers who fail to invest in staff training and automation risk deteriorating care quality and regulatory non-compliance. Take the example of Genesis HealthCare, which has invested heavily in robotics and digital workflow tools, resulting in measurable improvements in patient outcomes and staff satisfaction.
• Regulatory pressures, intensified post-COVID, are demanding tighter infection control and transparency in care quality. Facilities that embrace real-time health monitoring technologies, such as those developed by startups like CarePredict, are gaining a competitive edge by reducing hospital readmissions and enhancing personalized care plans.
• In my view, the LTC market’s future belongs to those agile providers who prioritize integration of advanced technologies and cultivate a skilled, motivated workforce — all while aligning services closely with patient preferences. Providers continuing to rely on outdated institutional models without embracing these shifts will face growing market irrelevance. The trajectory is clear: long-term care must evolve from volume-driven, facility-based models to value-driven, patient-centered ecosystems supported by technology and innovation.

Market Segmentation

• Global Long Term Care Market, By Services
• Home Healthcare
• Hospice
• Nursing Care
• Assisted Living Facilities
• Others
• Global Long Term Care Market, By Geography
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa
• Key Players Insights
• • Brookdale Senior Living Inc.
  • Sunrise Senior Living, LLC
  • Kindred Healthcare, LLC
  • Genesis Healthcare
  • Home Instead, Inc.
  • Senior Care Center
  • Capital Senior Living Corporation
  • Diversicare Healthcare Services, Inc.

Sources

Primary Research Interviews

• Interviews with facility administrators of skilled nursing homes and assisted living centers
• Conversations with geriatric care professionals and long-term care nurses
• Discussions with policy advisors from state-level health departments
• Direct input from long-term care patients and caregivers

Databases

• World Bank Health and Population Statistics
• OECD Health Data
• U.S. Bureau of Labor Statistics (BLS)
• National Center for Health Statistics (NCHS)
• Census Bureau Aging and Long-Term Care Data
• WHO Global Health Observatory

Magazines

• Health Affairs
• McKnight’s Long-Term Care News
• Provider Magazine (American Health Care Association publication)
• Senior Housing News

Journals

• The Gerontologist
• Journal of Aging & Social Policy
• Journal of the American Medical Directors Association (JAMDA)
• BMC Geriatrics
• Journal of Long-Term Care

Newspapers

• The New York Times (Health and Aging sections)
• The Guardian (Global health reporting)
• The Washington Post (Health & Science)
• The Hindu (Health and Society sections, for Asia coverage)

Associations

• American Health Care Association (AHCA)
• National Institute on Aging (NIA)
• Alzheimer's Association
• International Federation on Ageing (IFA)
• LeadingAge
• Indian Association of Geriatric Care
• Canadian Association for Long Term Care (CALTC)

Public Domain sources

• U.S. Centers for Medicare & Medicaid Services (CMS)
• Ministry of Health and Family Welfare (India)
• National Institute for Health and Care Excellence (NICE – UK)
• WHO Long-Term Care Policy Guidelines
• UN Department of Economic and Social Affairs – Ageing Reports

Proprietary Elements

• CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years