Release Liners Market 2017–2027
Release liners is also called a carrier or backing paper, it is used to carry or hold onto the sticky substrate until it is ready to release. It can be paper-based, film-based, and poly-coated-paper based or even contain unique substrate such as metalized films as their base. Release liner substrate is mostly coated with silicone that enables whatever the liner is carrying to release when the time is right. They are widely used across medical applications such as metalized papers/films as their base. Industrial application of liners covers weatherproofing, roofing shingles, and insulation products.
The global release liners market is projected to reach US$ 20.4 billion by the end of 2027, in terms of revenue, growing at CAGR of 6.6% during the forecast period (2019 to 2027).
Rising demand for an industrial label that plays an important role in the overall packaging industry and in the supply chain of a product is primarily fueling the market growth of release liners. According to the Coherent Market Insights, around 51% of the global release liners market is in pressure-sensitive label-stock application followed by tapes application. Also, expanding end-user industry across developing regions such as Asia Pacific, Europe, North America, and Latin America is further anticipated to foster the market growth of release liners.
Rising consumption of packaged food owing to its advantage such as ready-to-eat option, instant cooking, and convenience of eating is fueling the demand for release liners in food &beverage industry, which in turn is expected to support the market growth. Expanding cosmetic, pharmaceutical, automotive, and personal care product industry in developing regions is further anticipated to foster the market growth of the release liners.
Geographically, Asia-Pacific dominated the global release liners market in 2018, reporting 32.0% market share in terms of revenue, followed by North America and Europe, respectively.
Figure 1. Global Release Liners Market, Revenue Share (%), By Region, 2018
Strict government rules and regulations in terms of environmental sustainability are predicted to hinder the market growth of the release liners. Most of the release liners are made up of HDPE and PVC materials that are hazardous to the environment and can impact the health of the human as well. Stringent EU regulations and FDA regulations have a ban on the use of harmful chemical substances such as PVC which is expected to negatively impact the market growth of the release liner.
The increasing presence of China-based release liner manufacturers is creating competition in the market as international players are facing strong competition from these players. This factor is expected to restrict the market growth of release liners over the forecast period. As per Coherent Market Insights analysis, China-based release liner manufacturers quote 15% to 20% lower prices than those quoted by established players in the market. This can adversely affect market growth of release liners to some extent.
Rising technological advancements by manufacturers to develop next-generation release liners is anticipated to fuel the market growth of release over the forecast timeframe. For instance, in October 2017, Twin Rivers introduced the next generation of Alliance Release, a base paper used in the production of silicone-coated release liners. Hence, increasing technological advancement coupled with the emerging application is projected to accelerate the market growth of release liners.
Increase in expansion of production facilities in order to meet the rising demand for release liners is anticipated to foster the market growth of release liners. For instance, in July 2018, ITASA, a producer of silicone liners, has announced the opening of a new construction facility for silicone paper and film production in Querétaro, Mexico. The new plant will serve the entire continent. This step will enable the company to position itself with greater guarantees and accessibility in the emerging release liners market.
Figure 2. Global Release Liners Market – Opportunity Analysis
Emerging liner-less labels &UV curable silicon products are gaining popularity due to its advanced composition which is driving their demand across the beverage industry is expected to augment the market growth of release liners. This trend has been observed across South America, Europe, and most recently in the U.S. Therefore, rising usage of liner-less labels across the beverage industry is presumed to foster the market growth over the forecast period.
Rising trend of digitalization across various industries because it is one of the most preferred printing methods for most of the applications is forecast to augment the market growth of release liners. Moreover, digitalization has encouraged the manufacturer of release liner to offer efficient and effective labeling solutions by a decrease in run-length, which in turn reducing overall operational costs and generating higher revenue. Hence, the rising adoption of digitalization around the globe is expected to foster market growth.
Figure 3. Global Release Liners Market, Revenue Share (%), By Substrates, in 2018
On the basis of substrates, in 2018, film accounted the largest market share of 33.6% in terms of revenue, followed by glassine and clay coated paper, respectively.
Figure 4. Global Release Liners Market – Value Chain Analysis
Key players active in the global release liners market are Mondi AG, Avery Dennison Corporation, 3M, Gascogne Laminates S.A, UPM Raflatac, Rayven Inc., and Loparex.
Few Recent Developments
Avery Dennison Corporation
- In September 2016, the company announced to strengthen its pressure-sensitive tape market including release liners manufacturing footprints in Europe, with an investment of over US$ 65 million.
- In February 2016, 3M launched Scotchpak Release Liner, a fluorosilicone coated polyester film recommended for formulations that require resistance to interactions with amines in silicone adhesives