Atmospheric Foam Packaging Market – Insights
Atmospheric foam pump is a dispensing device that dispenses liquid soap in non-aerosol way in the form of foam. The foam pump is widely used in personal care and cosmetic products such as liquid hand wash, mousse cleansing foam, hand sanitizer, conditioning mousse, baby products, sun protection foam, and others.
Increasing health and hygiene awareness is expected to drive atmospheric foam packaging market growth over the forecast period. Several market players are focusing on creating awareness among consumers. For instance, in February 2017, Deb, a global skincare solution specialist launched ‘Soaperhero’ hand washing campaign for schools. The goal of this campaign was to fight the spread of germs and infections in schools. The company designed superhero themed Soaperman and Soapergirl dispensers, which have been created to encourage children to wash their hands regularly and effectively to fight-off bacteria.
Airless foam dispenser packaging is an alternative to atmospheric foam packaging, where, it allows users to use over 95% of the contents of the bottle, which is much higher than atmospheric foam pump. This is expected to increase demand for airless pump packaging, and is expected to hamper the atmospheric foam packaging market over the forecast period.
On the basis of foam pump type, the dual chamber segment is expected to witness a significant growth in the global atmospheric foam packaging market over the forecast period. Dual chamber foam pump type is used in cosmetic and makeup products. Growing cosmetic industry is therefore expected to boost demand for dual chamber foam pump type. For instance, according to the U.S. Department of Commerce, International Trade Administration (ITA), India Beauty and Personal Care (BPC) industry was valued at US$ 8 billion in 2016 and it is expected to exhibit a CAGR of 5-6% during the forecast period (2017-2021).
Among application, the body care segment is expected to hold a significant market share over the forecast period. Increasing Healthcare, hygiene, and personal care expenditure across the globe is expected to drive atmospheric foam packaging market growth over the forecast period. For instance, according to the World Bank data, the total global expenditure on health was 9.50% of GDP in 2013, which increased to reach 10.02% in 2016.
Adoption of strategies such as mergers & acquisitions, and new product launches by the market players are expected to drive growth of the global atmospheric foam packaging market over the forecast period. For instance, in April 2016, RPC Group acquired Global Closure System, a France-based plastic closures and dispensing systems manufacturer. This acquisition helped RPC Group to strengthening its market position in Europe.
The global atmospheric foam packaging market was pegged at 1,284.1 million units in 2018, and is expected to exhibit a CAGR of 3.4%, in terms of volume, over the forecast period (2019 – 2026), to reach 1,658.2 million units by 2026.
Figure 1. Global Atmospheric foam packaging Market Share (%), By Region, 2026
Source: Coherent Market Insights, 2018-19
Among regions, Europe is expected to hold a significant market share in the global atmospheric foam packaging market over the forecast period, owing to growth of the cosmetics industry in the region. Foam packaging has several end-use applications in the cosmetic industry such as packaging of hair care products, body care, and other products.
For instance, according to a report titled ‘Cosmetics Europe- the personal care association’, in 2016, Europe was the leading producer of personal care and cosmetics products, and accounted for revenue of US$ 87.38 billion (out of the total US$ 295.05 billion) in the global cosmetics and personal care market.
Figure 2. Global Atmospheric Foam Packaging Market Share (%), Analysis, By Foam Pump Type, 2018
Source: Coherent Market Insights, 2018-19
Note: The data presented is for illustration only
Players operating in the global atmospheric foam packaging market are adopting various growth strategies such as mergers and acquisition to expand their customer base. For instance, In April 2019, Rieke Packaging System acquired Taplast S.P.A., a designer and manufacturer of dispensers, closures, and containers for beauty and personal care, household, and food packaging industries. Taplast S.P.A. offers its services in Europe and North America. This acquisition will help Rieke TriMas to build strong position in market for dispensers, foamers, single and multi-body caps, child resistant caps, jars, and specialty coffee dispensing pods.
Major players operating in the global atmospheric foam packaging market include Albea S.A., RPC Group, Rieke Packaging System, Guangzhou Talents Cosmetics Packaging Co., Ltd., CLC Co., Ltd., Mitani Valve Co., Ltd, Yoshino Industrial Co., Ltd., Daiwa Can Company, Ltd, Hangzhou Ruijing Packaging Co Ltd, Zhongshan HaiFeng Packaging, and Zhejiang JM Industry Co. Ltd. among others.
Atmospheric foam pump is a device, which is used to dispense out soap in the form of foam. Foam pump dispenser dispenses a particular quantity of liquid, which results in reducing wastage and increases hygiene as the product only touches the user’s hand or a container. These pumps offer greater convenience, as the products are quicker and easier to use. It delivers improved efficacy and lower usage costs. The foam dispenser pump also helps in reducing the environmental impact by offering less packaging waste and less water consumption.
Growing health and hygiene awareness among consumers is expected to drive growth of the atmospheric foam packaging market over the forecast period. Foam dispensers have better ability to spread dispensing liquid compared to lotion soaps, which makes them more effective. The regular lotion containing soaps or non-transparent soaps clog up the pump faster, which creates mess on floors or walls. The foam dispenser allows the consumer to use the solution with no drips or clogging of pumps. For instance, in October 2018, Bradley Corp. launched foam soap dispenser line, with satin-finish stainless steel commercial grade dispensers featuring recessed and surface mounting, as well as manual and hands-free models. Their compact design offers a space-saving footprint in the washroom area. It is designed to save customers up to 50% in soap costs per year compared to liquid soaps.
The Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) recommends that washing hands is one of the best way to prevent the spread of flu and other germs is by washing hands. Furthermore, WHO encourages health care and hospitals to adopt “My 5 Moments for Hand Hygiene”. Such favorable policies helps in creating hygiene awareness among consumers, which is expected to fuel demand for dispensers and in turn it is expected to drive growth of the atmospheric foam packaging market over the forecast period.
Technological advancements in foam dispenser pump is expected to drive growth of the atmospheric foam packaging market over the forecast period. Various manufacturers are focused on developing foam pump packaging, in order to offer comfort to consumers. For instance, in July 2014, Albea, one of the leading players in atmospheric foam packaging launched Upside-down EZ’R patented squeeze foamer that contains a flip top cap closure. This bottle allows for ease of use and frees the consumer’s hands during application. It is used for various applications such as hair care, sun care, facial care, bath & body care, baby care, pet care, and others.
However, presence of alternatives to atmospheric foam packaging such as standard soap dispenser and airless foam dispenser is expected to restrain growth of the market.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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