Advanced Farming Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Advanced farming market caters to agriculture-based activities through utilization of connected and advanced information technologies for the analysis, monitoring, identifying and controlling the field operations to maximize the yield and ensure profitability. Moreover, optimum utilization of the available resources that include light, water, space, energy and costs associated with the maintenance form the primary factors that are expected to drive overall demand.

Growing global population and the increasing requirement to suffice the basic needs that include food, and clothing will drive the demands

According to Population Reference Bureau, global population in 2016 was over 7.4 billion, which is expected to cross 8.5 billion by1 2030. In addition to this, the urbanization of the economically developed and developing regions is expected to witness significant growth over the forecast timeframe, necessitating increased demands for the agricultural produce. Moreover, limited land, water, and other resources for these activities is expected to instantiate demands for increased outputs in the available resources. This will in turn drive the growth of advanced farming market, specifically in the regions with unfavorable natural climate and densely populated that include the U.S., Western Europe, China, India, and few other economies.

Advanced Farming Market Taxonomy

On the basis of technology, the global advanced farming market is classified into:

  • Variable-rate Technology (VRT)
  • High precision positioning systems
  • Automated steering systems
  • Remote sensing
  • Integrated electronic communication
  • Others

On the basis of deployment mode, the global advanced farming market is classified into:

  • Cloud
  • On-premises

On the basis of services, the global advanced farming market is classified into:

  • Integration
  • Maintenance
  • Consulting & Training

On the basis of applications, the global advanced farming market is classified into:

  • Fleet management
  • Livestock farming
  • Forest farming
  • Aqua farming
  • Horticulture

Proliferating incorporation of advanced sensors and precision software and hardware technologies will present strong consumer inclination for increased agricultural produce

Agricultural drones for monitoring field conditions by AgEagle; advanced analytics for agronomic analysis by Aglytix; multi-sensor Vector Probe by probe AquaSpy, Virtual Optimizer (VO) water management tool that monitors soil moisture and provides virtual agronomist services by CropMetric; and API connectivity between fleet of green and yellow earth movers by John Deere are few of the major advancements in the advanced farming market. Moreover, many other major developments to enhance agricultural produce are taking place on daily basis, is expected to garner significant growth opportunity over the forecast period.

Lack of proper knowledge, insufficient internet connectivity, and lack of appropriate IT infrastructure to support these technologies will continue to hamper the industry growth

China, India, Russia, Indonesia, Thailand, and Brazil are among the major global agricultural production economies. These are the economically developing regions wherein the rural produce forms the major proportion of the country produce. Lack of appropriate knowledge of the advanced farming processes, low consumer motivation, high operational complexities, and lack of affordable internet connectivity is the major challenge hindering the overall industry growth.

U.S. is expected to dominate the overall advanced farming market adoption rates over the forecast period

High consumer motivation towards advanced technologies, extensive government initiatives to support the agriculture from the U.S. Department of Agriculture and high production demands will drive the regional growth over the forecast period. China, India, Indonesia and Thailand are among the most potential markets across the globe, however, lack of proper infrastructure and knowledge for the handling of these systems will continue to interfere with the growth prospects.

Chief industry participants in the advanced farming market include Trimble Navigation, AGCO Corp., John Deere & Company, Raven Industries, and AgJunction Inc. Industry is characterized by moderately fragmented market share with large number of regional players dominating the regional share. Moreover, over the last few years, industry has witnessed increased emergence of startups to capitalize on the existing opportunities. For instance, The Climate Corp, Solum, Soil IQ, and SmartGardener are among the few of the players that have gained significant interests of the industry participants.

Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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