Poultry Market by Species Type (Chickens, Turkeys, Ducks, Geese, Pigeons, Ostrich, Emus, and Others), by Distribution Channel (Supermarkets, Hypermarkets, Online, Convenience Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Aug 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

The group of domesticated birds such as chicken, geese, and ducks is referred as poultry, which provide food and fiber. Poultry industry is rising continuously, owing to an increasing population and their purchasing power, which is fueling the growth of poultry market. According to the World Bank, the world population was 7.6 billion in December 2017 and is expected to reach 11.8 billion by 2100. Furthermore, poultry is most preferred form of meat and it is relatively less expensive, which in turn is driving the growth of poultry market. Poultry is the most widely consumed type of meat coupled with eggs worldwide. It is a rich source of protein. However, high prevalence of diseases such as avian influenza, fowl cholera, infectious bursal disease, and others due to production of poultry in Europe and Asia Pacific region is one of the factor hindering the growth of poultry market.

Poultry-Market Taxonomy:

On the basis of species type, poultry market is segmented into:

  • Chickens
  • Turkeys
  • Ducks
  • Geese
  • Pigeons
  • Ostrich
  • Emus
  • Others

On the basis of distribution channel, poultry market is segmented into:

  • Supermarkets
  • Hypermarkets
  • Online
  • Convenience Stores
  • Others

Among species type segment, chicken accounted for the largest market share in terms of revenue, owing to increasing consumption of chicken due to its nutritional benefits as compared with other meat such as lamb and beef, which have low iron content. According to the Australian Chicken Meat Federation (ACMF), the global demand for chicken meat is expected to increase over 400 MT (million tons) by 2030. Furthermore, chicken is the cheapest of all domestic livestock meat, which increases its demand in low income economies such as Africa.

Poultry -Market Outlook:

  • North America has the largest poultry market, followed by Europe and Asia Pacific. This is attributed to increasing demand for the poultry product, leading to rising poultry production in this region. According to United States International Trade Commission, in 2012, nearly 9.2 billion broiler chicks and poults were hatched for production of meat in the U.S. The U.S. is the largest consumer for chicken poultry meat and per capita consumption in America was 84 billion pounds during 2012. Furthermore, increasing awareness among consumers that poultry is an easier protein as a complement to a wide range of vegetables, fuels the growth of poultry market growth in North America.
  • The production of poultry was fueled by reduction in pig meat production coupled with increase in pork prices in Asia Pacific region. The Food Safety and Standards Authority of India (FSSAI), Government of India, regulates the poultry slaughter and processing sector through Food Safety and Standards Regulations (FSSR). Furthermore, increasing population and rising income of the population is driving the market growth. According to United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), in 2016, the population was 4.5 billion in Asia Pacific region and covers near about 60% of the world’s population. The growing consumption of bakery products and high protein diet recommended by gym trainers, results in burgeoning growth of poultry market.
  • However, an outbreak of avian influenza in various economies such as China and India, resulting in low poultry meat consumption as this may cause severe disease or illness among humans such as acute respiratory distress, and neurological changes is negatively affecting the growth of poultry market.
  • According to Association of Poultry Processors and Poultry Trade in the EU (A.V.E.C.), in Europe, the poultry meat is considered as an important meat and its annual production is nearly 13 MT (Million Tons) per year along with an approximate consumption of twenty three kilos per capita per year.
  • The poultry manufactures are adopting various strategies such as mergers and acquisitions to sustain their market positions. In 2017, BRF S.A., one of the key player in poultry market acquired majority share in Banvit, which is the largest poultry integrator in Turkey, to expand their global presence.

Some of the major market players operating poultry market include JBS S.A., Tyson Foods, Inc., BRF S.A., Wen's Food Group, Pilgrim’s Pride Corp, Perdue Farms, Sanderson Farms, Baiada Poultry Company, Bates Turkey Farm, Inc., and Suguna Foods Private Limited.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.