Professional Dental Care Market, by Product Type (Toothbrushes, Toothpastes, Mouthwashes, Denture Products, and Dental Accessories), and by Region - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2026 – 2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Professional dental care is maintenance of healthy teeth and oral care. Major players in dental care market are focused on providing efficient dental care solutions through innovative electric and battery powered toothbrushes, advanced cleansers and mouth fresheners, and other products such as tooth whiteners, dental flosses, and dental water jets. Moreover, researchers from Cochrane Foundation found that electric and battery powered toothbrushes were can reduce the gingivitis and plaques on teeth.

The major factors driving growth of the professional dental care market are increasing number of small and private dental clinics, rising incidences of dental caries, and rising disposable income in emerging economies. For instance, according to the study published by National Health and Nutrition Examination Survey 1999 to 2004, prevalence of dental caries of adults aged 12 to 64 in the U.S was 92%, with 26% of adults with untreated decay. The adults from high income group are majorly observed to be suffering from of tooth decay. Moreover about 8.52% adults in the U.S also suffer from periodontal disease.

However, high cost of technologically advanced products in the professional dental care market and lack of skilled dentists in the some regions is restraining growth of the market. For instance, electric brush in India cost around INR 4,000, whereas the conventional brushes cost around INR 30.

Global Professional Dental Care Market Taxonomy

On the basis of product type, the global professional dental care market is segmented into:

  • Toothbrushes
    • Manual Toothbrushes
    • Electric Powered Toothbrushes
    • Battery Powered Toothbrushes
    • Toothbrush Heads
  • Toothpastes
    • Gels
    • Pastes
    • Polishes
    • Powders
  • Mouthwashes
    • Medicated Mouthwashes
    • Non-medicated Mouthwashes
  • Denture Products
    • Fixatives         
    • Cleansers
    • Other Denture Products
  • Denture Accessories
    • Breath Fresheners     
    • Whitening Products
    • Dental Flosses
    • Dental Water Jets

Product innovation and new product launches is expected to support growth of the professional dental care market

Regional segmentation of the professional dental care market by Coherent Market Insights comprises North America, Latin America, Europe, Asia Pacific, Africa, and Middle East. The market witnessed few product launches, for instance in February 2017, the Procter and Gamble under its Oral B brand introduced two new rechargeable electric brushes PRO 600 and Dubbed PRO 2000. The brushes comes with rotating, oscillating and pulsating technology for better removal of dental plaques and pressure sensors to maintain pressure on teeth. In January 2016, Kolibtree, a specialized dental care technology company showcased smart electric toothbrush at the consumer electronics show. The brush collects the user’s brushing habits through its integrated artificial intelligence connected to the device through an app. In June, 2017, Royal Philips introduced Philips Sonicare Diamond Clean Smart. The electric brush comes with smart sensor technology and efficiently removes plaques from the teeth.

Moreover, in March 2017, AssureCare healthcare management solutions provider introduced dental module in healthcare platform, Medcompass. Medcompass is a configurable software for dental care and includes features to manage multiple planning tasks, appointments, and CTD codes. Introduction of these products in market is expected to increase the dental authorization processes, especially for low income group in the U.S.

Furthermore, recent acquisitions and distribution agreements are also expected to boost the growth of professional dental care market. For instance, in January 2017, the U.S based High Ridge Brands Company acquired Dr. Fresh LLC. The acquisition will extend the former product portfolio of its oral care category. In September, 2017 Smile Brands Inc. in association with A+ dental care acquired Folsom Dental Group. With this acquisition Smile brands will provide affordable dental care in the Sacramento area in the U.S.

Some of the major players operating in the global professional dental care market include Colgate-Palmolive Company (U.S.), Procter and Gamble Company, Young Innovation, Inc., Ultradent Products, Inc., Unilever plc, GC Corporation, Koninklijke Philips N.V., GlaxoSmithKline plc, Dr. Fresh, LLC, 3M Company, and Sunstar.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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