CBD GUMMIES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

The Global CBD Gummies Market is estimated to be valued at USD 1.87 Bn in 2025 and is expected to reach USD 10.34 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 27.7% from 2025 to 2032.

Key Takeaways

• In terms of Grade, the High segment is projected to account for 54.3% of the market share by the end of 2025, owing to quality-conscious consumers.
• Based on the Packaging, the Pouches segment is anticipated to represent 38.6% of the market share by the end of 2025, attributed to its convenience.
• Based on the Distribution Channel, the Offline segment is projected to account for 54.5% of the market share by the end of 2025, owing to a higher customer trust.
• Based on Region, North America is projected to lead the global market with a 62.2% share in 2025, owing to the early legalization of cannabis.

Market Overview

Increased product adoption for managing conditions like anxiety, depression, and insomnia is expected to support the market revenue growth during the forecast period. Cannabidiol (CBD) gummies are a convenient edible format that provides comforting effects without the 'high' of Tetrahydrocannabinol (THC), which is widening their consumer appeal. This market is growing due to rising awareness of CBD products and their therapeutic benefits. Market demand is being driven by the younger generation that considers CBD a natural health and wellness product. Innovations in gummy flavors and formulations, along with endorsements from celebrities and athletes promoting CBD benefits, are some key trends propelling the market forward over the next few years.

Current Events and Their Impacts

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Segmental Analysis

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CBD Gummies Market Insights, By Grade: Quality Conscious Consumers Drive the High Grade Segment

In terms of grade, the high segment is expected to contribute 54.3% share of the market in 2025, owing to the growing number of quality-conscious consumers. High-grade CBD gummies are preferred by consumers who want top-quality ingredients, precise dosage, and maximum effectiveness. For instance, according to a survey conducted between April and May 2025, more than half of the American CBD users have reported of using CBD Gummies on a regular basis in order to manage anxiety.  These consumers are willing to pay a high price for gummies that contain the highest concentration of CBD and other premium ingredients. Awareness about the benefits of quality CBD products is encouraging people to choose high-grade gummies for various health and wellness needs. This is further accelerating the CBD gummies market demand.

CBD Gummies Market Insights, By Packaging Form: Convenient Packaging Drives Pouches Segment

In terms of packaging form, the pouches segment is expected to contribute 38.6% share of the market in 2025, owing to their lightweight, portable, and re-sealable convenience. The fast-paced lifestyle has increased the popularity of handy pouches amongst consumers. CBD gummy pouches can be effortlessly carried and consumed throughout the day without risk of spillage. Their highly portable nature makes pouches a popular choice for on-the-go snacking. Moreover, pouches effectively preserve freshness and allow consumers to control usage. Leading brands such as Cornbread Hemp offer pouches in a variety of quantities, catering to various consumption needs. For instance, in May 2025, FlowBlend launched its product line with a new “Clutch”. Each pouch contains 10mg of broad-spectrum, hemp-driven CBD, available in 8 different flavors- Orange Tang, Wintergreen, Spearmint, Coffee, Cherry Blast, DewDrop Apple, Cinnamon Haze, and Blue Raspberry.

CBD Gummies Market Insights, By Distribution Channel: Offline Stores Dominates the Overall Market

In terms of distribution channel, the offline segment is expected to contribute 54.5% share of the market in 2025, owing to higher consumer trust in physical stores. While the online channel is increasingly used for CBD product research and purchases, the majority of consumers still prefer buying from trusted brick-and-mortar outlets. They find recommendations from store staff and the ability to inspect products important when buying wellness items like CBD gummies. Offline stores also enable consumers to understand brands and clear queries easily. Areas with widespread store networks experience higher sales due to convenient access and a touch-and-feel advantage. For instance, in April 2025, Columbus Naturals opened its second retail location in the Highside Market in Georgia. It offers a curated selection of CBD products to the locals, including gummies.

Regional Insights

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North America CBD Gummies Market Trends

North America is expected to lead the market, capturing a 62.2% share by the end of 2025. This dominance in the market is largely due to the early legalization of cannabis in certain states within the U.S. and Canada. The U.S. is the largest market for CBD gummies, driven by increasing consumer awareness of CBD's health benefits. The market is projected to grow significantly due to the rising trend of self-medication and the popularity of CBD-infused products. Major brands are expanding their product lines, with companies like Charlotte’s Web launching new flavors to cater to diverse consumer preferences. The Canada CBD gummies industry is expanding rapidly, supported by the legalization of cannabis and increasing consumer acceptance. The market is expected to benefit from a growing trend towards natural health products. Canadian companies are innovating with new formulations and flavors, enhancing their market presence and attracting health-conscious consumers. For example, Aurora Cannabis, one of Canada's leading cannabis companies has invested heavily in research and development to create high-quality CBD products, including gummies that cater to a wide range of consumer needs. Increased consumer awareness about the health benefits of CBD-infused products has driven demand. Furthermore, well-established medical cannabis programs and the growth of retail distribution networks have enhanced the accessibility of CBD edibles in the region. This is further positively influencing the CBD gummies market forecast.

Europe CBD Gummies Market Trends

Europe is anticipated to account for 21.5% of the market by the end of 2025, showcasing the fastest growth driven by rising cannabis investments and progressive reforms in medical cannabis policies across countries such as Germany and the U.K. Additionally, evolving demographics, led by companies like Essentia Pura, and the expansion of e-commerce platforms have fueled the adoption of CBD gummies as a convenient method of CBD consumption. The U.K. market for CBD gummies is experiencing growth due to rising awareness about CBD's therapeutic properties. The demand for CBD products is expected to increase as consumers seek natural alternatives for health and wellness. The U.K. government’s regulatory framework is also evolving, which is likely to encourage more companies to enter the market. The evolving regulatory framework in the U.K. has provided a clearer path for companies to enter the market and ensure product safety. The Food Standards Agency (FSA) has introduced Novel Food authorizations, setting guidelines for CBD product quality and labeling. Love Hemp, a prominent U.K.-based CBD brand, has been instrumental in shaping the country's CBD gummies market.  German CBD gummies market is characterized by a strong focus on quality and compliance with regulations. This market is projected to expand further as consumers prioritize high-quality, organic products that align with the country’s health-conscious culture. Local manufacturers are introducing innovative product lines with diverse formulations, catering to varying wellness needs such as stress relief, sleep support, and improved focus. For example, Nordic Oil, a leading CBD brand in Germany and across Europe, has significantly contributed to the growth of this market.

Market Players and Competitive Intelligence

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Key Developments

• In May 2025, CBD Care launched its Bliss CBD Gummies. These gummies are specially created to support better sleep, and pain management.
• In January 2025, CBD Life Sciences successfully gained approval to sell its new Mushroom Madness “Rise” gummies, which is known for being made with Lion’s Mane, at Walmart.
• In June 2023, Green Roads was acquired by Global Widget, a leading manufacturer and distributor in the hemp-derived cannabinoid industry. This strategic acquisition aimed to expand product offerings and distribution channels, enhancing Green Roads' market presence and operational capabilities. Green Roads company specializes in pharmacist-formulated cannabidiol (CBD) products aimed at enhancing physical and mental well-being. Their product range includes oils, topicals, edibles, gummies, chocolates, coffees, and pet products, all tailored to meet diverse consumer needs and preferences.
• In September 2024, Wana Wellness and its renowned CBD gummy brands- CIMA group as well as Mountain High Products was acquired by Canopy Growth. The acquisition is all set to enhance Canopy USA’s product portfolio.

Market Report Scope

CBD Gummies Market Trends

Increasing consumer awareness of the health benefits of CBD

The rising recognition of CBD's potential health benefits has been a key factor driving the growth of the CBD gummies market. People are becoming more informed about CBD's therapeutic properties, such as its effectiveness in addressing stress, anxiety, pain, and sleep issues. This growing awareness is shaping consumer choices and boosting the popularity of CBD-infused products. According to a 2023 survey by the Brightfield Group, the distinction between cannabinoid users is becoming less defined; for instance, 72% of CBD users reported having recently used a cannabis product.

CBD Gummies Market Opportunity

Expansion of product lines to include more flavors and formulations

This market offers huge potential for companies to expand their product lines to include more flavors and formulations. Currently, most manufacturers offer only basic flavors like berry, citrus, or mixed fruit, but increasing demand provides opportunities to experiment with innovative tastes. Developing tropical fruit flavors, savory items, or multi-vitamin infused offerings could attract health-conscious consumers. There is also scope to introduce CBD-infused hard candies, lozenges, and gummy supplements made with all-natural ingredients. By blending CBD with other herbal extracts, manufacturers can come up with wellness-focused formulations targeting specific conditions.

Analyst Viewpoint

• Major drivers of this market include rising consumer awareness about the therapeutic benefits of CBD in conditions like anxiety, depression, and insomnia. As CBD is legally derived from hemp and contains negligible THC, it faces fewer regulatory hurdles than marijuana-based products. This allows its adoption even in regions where cannabis is illegal. Growing social acceptance of CBD products is also boosting the CBD gummies market.
• The U.S. Food and Drug Administration (FDA) has not approved cannabidiol (CBD) for any medical uses other than Epidiolex, a prescription drug used to treat certain types of epilepsy. This lack of approval for other CBD products means manufacturers cannot legally make claims about their health benefits, which limits their ability to educate consumers about the potential uses and benefits of CBD.
• The North America region, especially the U.S., currently dominates the global CBD gummies space due to its early legalization and widespread social acceptance. However, the European CBD gummies market is catching up fast due to favorable laws. Countries like Germany and the U.K. are expected to outpace North America in the long run. Considering the massive population and growing Western influence, the Asia Pacific region also provides immense untapped potential.

Market Segmentation

• By Grade Insights (Revenue, USD Bn, 2020 - 2032)
  • High
  • Low
• By Packaging Form Insights (Revenue, USD Bn, 2020 - 2032)
  • Pouches
  • Bottles
  • Jars
  • Cans
• By Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Offline
  • Online
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • Charlotte's Web
  • Green Roads
  • CBDfx
  • Kanibi
  • Joy Organics
  • Sunday Scaries
  • Verma Farms
  • Medterra
  • PureKana
  • Hemp Bombs
  • Fab CBD
  • Gold Bee
  • JustCBD
  • Nature's Script
  • CBDistillery

Sources

Primary Research Interviews

• Interviews with healthcare professionals, cannabis product manufacturers, and nutritionists
• Consumer surveys and focus groups on CBD usage habits and preferences
• Retailer and distributor interviews to assess demand and sales trends

Databases

• Euromonitor International – Consumer behavior and global trends
• IBISWorld – Industry financials, supply chain overview, and key drivers

Magazines

• Nutritional Outlook – Insights into dietary supplements and wellness products
• Cannabis Business Times – Regulatory updates and product innovation
• Natural Products Insider – Functional food trends and CBD market coverage
• Healthline (Business Section) – Product analysis and consumer interest

Journals

• Journal of Cannabis Research – Scientific studies on CBD effectiveness and safety
• International Journal of Drug Policy – Regulatory implications and consumer usage
• Nutrients – Studies on cannabidiol in nutrition and wellness
• Journal of Dietary Supplements – Insights into CBD's role as a functional ingredient

Newspapers

• The New York Times – CBD legalization and lifestyle impact articles
• Forbes (CBD Industry Reports) – Business developments and investment trends
• The Guardian – Consumer behavior and health concerns related to CBD
• Business Standard – Updates on the CBD market in Asia

Associations

• U.S. Hemp Roundtable – Policy advocacy and industry news
• Hemp Industries Association (HIA) – Market data and educational resources
• American Herbal Products Association (AHPA) – CBD compliance and guidelines
• Canadian Health Food Association (CHFA) – Regulatory updates and market trends

Public Domain Sources

• U.S. FDA – CBD product advisories and ingredient guidelines
• Google Trends – Real-time search behavior and market interest
• WHO (World Health Organization) – Reports on CBD safety and health benefits
• Trade show websites (e.g., SupplySide West, Natural Products Expo) – New launches and trends
• Official brand press releases and government publications.