The Hawaii and California Private Chef Service Market is estimated to be valued at USD 122.9 Mn in 2025 and is expected to reach USD 181.7 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.
The market sees a growing preference for health-conscious and customized meal plans because consumers are looking for convenience without compromising on quality and nutrition. Also, the use of technology like digital booking platforms and AI-driven menu customization, is improving accessibility and customer engagement. Sustainability practices and locally sourced ingredients are also becoming big factors, aligning with broader consumer values and adding to the private chef service industry in Hawaii and California.
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Current Events |
Description and its impact |
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Take a Chef launched a white-label solution for vacation-rental/hospitality platforms (June 10, 2025) |
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California minimum wage increase (effective January 1, 2025 — USD 16.50/hour) |
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The dominance of the meal prep segment, holding an estimated share of 25.5% in the Hawaii and California private chef service market in 2025, is because of the increasing consumer preference for personalized and convenient meal solutions. As lifestyles become busier, both individuals and families are looking for hassle-free yet nutritious culinary options, which private chef-prepared meal preps effectively address. These services save time otherwise spent on grocery shopping, cooking, and meal planning, making them attractive to working professionals, health-conscious consumers, and time-strapped households.
Also, growing awareness around health and diet personalization plays a big role. Consumers today are more informed about dietary restrictions like gluten-free, keto, paleo, or plant-based eating, and they want meal options based on their unique nutritional needs. Private chefs specializing in meal prep can make menus that align with these dietary preferences, ensuring fresh, high-quality ingredients, balanced nutrition, and variety.
With dining out limited or avoided in many instances, people turned to at-home dining experiences that were like high-quality restaurant meals without the associated risks. This shift made lasting demand for meal prep services that mix gourmet quality with home convenience.
Also, technological advancements and digital platforms make possible easier ordering, customization, and subscription-based models. Many private chefs offer apps or online portals where clients can specify preferences, plan weekly meals, and manage deliveries seamlessly. This digital integration adds to customer satisfaction and loyalty, pushing repeat business. Luxury consumers and affluent residents in these states make more demand by opting for meal prep services that focus on exclusivity, premium ingredients, organic sourcing, and sustainable practices. The trend towards supporting local farmers and reducing food waste is seen strongly here as well.
The Business-to-Business (B2B) segment, holding an estimated share of 65.1% in 2025, grows because of the increasing demand from corporate clients and organizations looking for tailored culinary experiences for their events and daily operations. For instance, Chef Kristin Michaels offers boutique private dining experiences in Maui and Palm Springs, catering to corporate clients looking for customized culinary services. Businesses are investing in improved employee welfare programs, which include providing high-quality meals at the workplace. Many companies now see catering by private chefs as a means to boost morale, productivity, and wellness, offering freshly prepared, nutritious food options during meetings, conferences, or as part of regular office meals. This focus on health-conscious food delivery makes long-term contractual relationships between private chefs and corporate clients.
Also, the hospitality and event management sectors in Hawaii and California contribute a lot to B2B demand. Private chefs are hired for weddings, retreats, corporate galas, product launches, and other large-scale ceremonial events. Their ability to customize menus based on the event theme, dietary requirements of attendees, and cultural preferences makes them important partners for businesses aiming to make memorable experiences that align with brand values and client expectations. The luxury travel and tourism market in both states also add to the Business-to-Business (B2B) segment. Technological innovations in ordering, scheduling, and project management have made it easier for businesses to procure these services efficiently.
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Service Type |
Hawaii |
California |
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Hourly Rate |
USD 95–USD 140/hour |
USD 140/hour |
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Per Person (Event-Based) |
USD 119–USD 171/person |
USD 110–USD 149/person |
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Per Person (Average) |
USD 50.65/person |
USD 50.65/person |
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Daily Rate |
USD 300–USD 3,000/day |
USD 300–USD 3,000/day |
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Weekly Rate |
USD 1,100/week (for 10 people) |
USD 1,100/week (for 10 people) |
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Full-Time Salary |
USD 40K–USD 80K/year; USD 150K+ for Michelin-trained chefs |
USD 40K–USD 80K/year; USD 150K+ for Michelin-trained chefs |
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| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 122.9 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.7% | 2032 Value Projection: | USD 181.7 Mn |
| Segments covered: |
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| Companies covered: |
À Table Hawaii, Bark.com Global Limited, CHEF NATE ROMO, Coco Gallagher, Epicurate LLC, Hale 'Aina Catering, Mattias Blom, Mint Personal Chef Services, More Pleaze, PATINA, Rucca Events, and Take a Chef |
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| Growth Drivers: |
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| Restraints & Challenges: |
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The Hawaii and California private chef service market is growing because of a growing consumer preference for personalized and exclusive dining experiences. Affluent individuals and families are increasingly looking for tailored culinary services that cater specifically to their unique tastes, dietary preferences, and lifestyle choices. The desire for privacy, convenience, and customization also add to this trend, which private chef services can easily fulfill. The experiential economy has made a mindset where consumers value authenticity and bespoke interactions, making private chefs a favored option for special occasions, intimate gatherings, and everyday luxury. Also, the influence of social media has made awareness and aspiration for unique gastronomic experiences, motivating clients to invest in chefs who can provide exceptional meals and memorable, personalized service.
The Hawaii and California private chef service market benefits a lot from the expanding partnership between private culinary services and the hospitality industry through white-label integrations. These integrations allow hospitality providers to differentiate their offerings in a competitive market marked by increasing demand for unique, localized, and customizable guest experiences.
In regions like Hawaii and California, where luxury tourism and vacation rentals are growing, collaborations can drive higher customer satisfaction and increased revenue streams for both chefs and accommodation providers. White-label partnerships also help private chef services scale efficiently by accessing established customer bases and using the operational infrastructure of hospitality operators. Also, these integrations make data-sharing opportunities, allowing targeted marketing strategies based on guest preferences and seasonal trends. The ability to offer bespoke menus, farm-to-table culinary experiences, and culturally relevant dishes through trusted hospitality brands aligns with evolving traveler expectations.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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