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HAWAII AND CALIFORNIA PRIVATE CHEF SERVICE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Hawaii and California Private Chef Service Market, By Service Type (Meal Prep, Retreat Catering, Sated Meals, Weddings & Ceremonies, Classes and Workshops, and Others), By Business Model (Business-to-Business (B2B) and Business-to-Consumer (B2C))

  • Published In : 06 Oct, 2025
  • Code : CMI8709
  • Pages :155
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
  • Historical Range: 2020 - 2024
  • Forecast Period: 2025 - 2032

Hawaii and California Private Chef Service Market Size and Forecast – 2025-2032

The Hawaii and California Private Chef Service Market is estimated to be valued at USD 122.9 Mn in 2025 and is expected to reach USD 181.7 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.

Key Takeaways of the Hawaii and California Private Chef Service Market

  • The meal prep segment leads the market holding an estimated share of 25.5% in 2025.
  • The Business-to-Business (B2B) segment is projected to dominate with a share of 65.1% in 2025.

Market Overview

The market sees a growing preference for health-conscious and customized meal plans because consumers are looking for convenience without compromising on quality and nutrition. Also, the use of technology like digital booking platforms and AI-driven menu customization, is improving accessibility and customer engagement. Sustainability practices and locally sourced ingredients are also becoming big factors, aligning with broader consumer values and adding to the private chef service industry in Hawaii and California.

Current Events and their Impact

Current Events

Description and its impact

Take a Chef launched a white-label solution for vacation-rental/hospitality platforms (June 10, 2025)

  • Description: Take a Chef launched a white-label solution helping vacation-rental operators, villa agencies and property managers add private-chef booking directly into their guest platforms.
  • Impact: This adds to use of private-chef services into vacation-rental bookings (higher uptake for villa chefs in HI and luxury CA rentals) and increases bookings through property channels and raises expectations for seamless concierge culinary offerings.

California minimum wage increase (effective January 1, 2025 — USD 16.50/hour)

  • Description: California raised its statewide minimum wage to USD 16.50/hour effective January 1, 2025 (localities may be higher).
  • Impact: This increases operating costs for private-chef businesses (wages for kitchen assistants, drivers, prep staff), putting pressure on pricing for private dinners, subscriptions and event catering in California.

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Segmental Insights

Hawaii and California Private Chef Service Market by Service Type

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Hawaii and California Private Chef Service Market Insights, by Service Type – Meal Prep Leads Owing to Rising Demand for Convenient, Customized Dining Experiences

The dominance of the meal prep segment, holding an estimated share of 25.5% in the Hawaii and California private chef service market in 2025, is because of the increasing consumer preference for personalized and convenient meal solutions. As lifestyles become busier, both individuals and families are looking for hassle-free yet nutritious culinary options, which private chef-prepared meal preps effectively address. These services save time otherwise spent on grocery shopping, cooking, and meal planning, making them attractive to working professionals, health-conscious consumers, and time-strapped households.

Also, growing awareness around health and diet personalization plays a big role. Consumers today are more informed about dietary restrictions like gluten-free, keto, paleo, or plant-based eating, and they want meal options based on their unique nutritional needs. Private chefs specializing in meal prep can make menus that align with these dietary preferences, ensuring fresh, high-quality ingredients, balanced nutrition, and variety.

With dining out limited or avoided in many instances, people turned to at-home dining experiences that were like high-quality restaurant meals without the associated risks. This shift made lasting demand for meal prep services that mix gourmet quality with home convenience.

Also, technological advancements and digital platforms make possible easier ordering, customization, and subscription-based models. Many private chefs offer apps or online portals where clients can specify preferences, plan weekly meals, and manage deliveries seamlessly. This digital integration adds to customer satisfaction and loyalty, pushing repeat business. Luxury consumers and affluent residents in these states make more demand by opting for meal prep services that focus on exclusivity, premium ingredients, organic sourcing, and sustainable practices. The trend towards supporting local farmers and reducing food waste is seen strongly here as well.

Hawaii and California Private Chef Service Market Insights, by Business Model – Business-to-Business (B2B) Maintains Dominance Due to Rising Corporate Demand for Customized Culinary Solutions

The Business-to-Business (B2B) segment, holding an estimated share of 65.1% in 2025, grows because of the increasing demand from corporate clients and organizations looking for tailored culinary experiences for their events and daily operations. For instance, Chef Kristin Michaels offers boutique private dining experiences in Maui and Palm Springs, catering to corporate clients looking for customized culinary services. Businesses are investing in improved employee welfare programs, which include providing high-quality meals at the workplace. Many companies now see catering by private chefs as a means to boost morale, productivity, and wellness, offering freshly prepared, nutritious food options during meetings, conferences, or as part of regular office meals. This focus on health-conscious food delivery makes long-term contractual relationships between private chefs and corporate clients.

Also, the hospitality and event management sectors in Hawaii and California contribute a lot to B2B demand. Private chefs are hired for weddings, retreats, corporate galas, product launches, and other large-scale ceremonial events. Their ability to customize menus based on the event theme, dietary requirements of attendees, and cultural preferences makes them important partners for businesses aiming to make memorable experiences that align with brand values and client expectations. The luxury travel and tourism market in both states also add to the Business-to-Business (B2B) segment. Technological innovations in ordering, scheduling, and project management have made it easier for businesses to procure these services efficiently.

Pricing Analysis of the Hawaii and California Private Chef Service Market

Service Type

Hawaii

California

Hourly Rate

USD 95–USD 140/hour

USD 140/hour

Per Person (Event-Based)

USD 119–USD 171/person

USD 110–USD 149/person

Per Person (Average)

USD 50.65/person

USD 50.65/person

Daily Rate

USD 300–USD 3,000/day

USD 300–USD 3,000/day

Weekly Rate

USD 1,100/week (for 10 people)

USD 1,100/week (for 10 people)

Full-Time Salary

USD 40K–USD 80K/year; USD 150K+ for Michelin-trained chefs

USD 40K–USD 80K/year; USD 150K+ for Michelin-trained chefs

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Market Players, Key Development, and Competitive Intelligence

Hawaii and California Private Chef Service Market Concentration By Players

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Key Developments

  • In September 2025, The Hawaii Restaurant Association held its 17th annual Hall of Fame Inductees and “Chefs of Aloha” dine at the Sheraton Waikiki Ballroom. It supports the state’s food service industry, and each year, it honors Hawaii’s culinary leaders and pioneers while supporting the next generation of talent. This year’s inductees include Mr. Scott Dodd of Luana Hospitality Group, Ms. Robynne Maii of Fete and Mille Fete, Mr. Rick Nakashima of Ruby Tuesday Hawaii and Rainbow Drive-In Kalihi, Mr. Kelvin Ro of Diamond Head Market, and Ms. Bobby Lou Yeackel of Buzz’s Original Steak House.
  • In June 2025, Take a Chef, a company offering private chef experiences in homes around the world, launched a new technology platform designed specifically for the vacation rental The company is expanding its reach by offering Private Chef Manager, a white-label solution for tourism operators and rental companies.
  • In October 2024, Furnished Quarters, the largest independently owned and operated provider of global temporary housing, announced its official partnership with Cozymeal, in order to offer its guests exclusive in-home meal services.
  • In September 2024, The Honest Kitchen, a maker of healthy, high-quality, human grade pet food on a mission to help as many pets as possible get on the road to good health through good food, teamed up with Cozymeal, the world’s premier destination for culinary experiences, to feature a free virtual cooking class for pet parents.

Top Strategies Followed by the Hawaii and California Private Chef Service Market Players

  • Established players dominate because of a lot of investments in research and development (R&D), wanting to innovate high-performance culinary offerings and personalized dining experiences that appeal to a sophisticated clientele.
    • Chef Kristin offers bespoke dining experiences, emphasizing locally sourced ingredients and personalized menus. This shows investment focused on quality and customization that caters to high-end clients looking for unique culinary experiences.
  • Mid-level private chef service providers in Hawaii and California offer cost-effective services that offers a balance between quality and affordability.
    • Yhangry provides private chef services starting from USD 40 per person, offering a range of cuisines and flexible dining options.
  • Small-scale entrants in the Hawaii and California private chef service market distinguish themselves by carving out highly specialized niches and focusing on innovative or customized culinary solutions.
    • Kuoha Culinary focuses on small, upscale catering events, ensuring that one chef handles all aspects of food production.

Market Report Scope

Hawaii and California Private Chef Service Market Report Coverage

Report Coverage Details
Base Year: 2024 Market Size in 2025: USD 122.9 Mn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 5.7% 2032 Value Projection: USD 181.7 Mn
Segments covered:
  • By Service Type: Meal Prep, Retreat Catering, Sated Meals, Weddings & Ceremonies, Classes and Workshops, and Others
  • By Business Model: Business-to-Business (B2B) and Business-to-Consumer (B2C) 
Companies covered:

À Table Hawaii, Bark.com Global Limited, CHEF NATE ROMO, Coco Gallagher, Epicurate LLC, Hale 'Aina Catering, Mattias Blom, Mint Personal Chef Services, More Pleaze, PATINA, Rucca Events, and Take a Chef

Growth Drivers:
  • Rising demand for private/personalized experiences
  • Vacation-rental & luxury tourism recovery increasing villa-chef bookings
Restraints & Challenges:
  • Fragmented supply—many independent chefs with variable quality & vetting
  • Labor costs and ingredient inflation

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Market Dynamics

Hawaii and California Private Chef Service Market Key Factors

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Hawaii and California Private Chef Service Market Driver – Rising Demand For Private/Personalized Experiences

The Hawaii and California private chef service market is growing because of a growing consumer preference for personalized and exclusive dining experiences. Affluent individuals and families are increasingly looking for tailored culinary services that cater specifically to their unique tastes, dietary preferences, and lifestyle choices. The desire for privacy, convenience, and customization also add to this trend, which private chef services can easily fulfill. The experiential economy has made a mindset where consumers value authenticity and bespoke interactions, making private chefs a favored option for special occasions, intimate gatherings, and everyday luxury. Also, the influence of social media has made awareness and aspiration for unique gastronomic experiences, motivating clients to invest in chefs who can provide exceptional meals and memorable, personalized service.

Hawaii and California Private Chef Service Market Opportunity – White-Label Integrations with Hospitality and Vacation-Rental Operators

The Hawaii and California private chef service market benefits a lot from the expanding partnership between private culinary services and the hospitality industry through white-label integrations. These integrations allow hospitality providers to differentiate their offerings in a competitive market marked by increasing demand for unique, localized, and customizable guest experiences.

In regions like Hawaii and California, where luxury tourism and vacation rentals are growing, collaborations can drive higher customer satisfaction and increased revenue streams for both chefs and accommodation providers. White-label partnerships also help private chef services scale efficiently by accessing established customer bases and using the operational infrastructure of hospitality operators. Also, these integrations make data-sharing opportunities, allowing targeted marketing strategies based on guest preferences and seasonal trends. The ability to offer bespoke menus, farm-to-table culinary experiences, and culturally relevant dishes through trusted hospitality brands aligns with evolving traveler expectations.

Analyst Opinion (Expert Opinion)

  • The demand for private chefs in Hawaii is seeing a steady growth. This trend is especially seen in areas like Kailua and Pearl City, where private chefs earn between USD 46 and USD 48 per hour. This growth shows an expanding need for personalized culinary services in the region.
  • In California, the demand for private chefs is rising, especially in areas like San Francisco, San Jose, and Atherton. Private chefs in these regions earn between USD 38 and USD 71 per hour, with top earners reaching up to USD 148,000 annually. This increase is pushed by high-net-worth individuals looking for exclusive in-home dining experiences.

Market Segmentation

  • Service Type Insights (Revenue, USD Mn, 2020 - 2032)
    • Meal Prep
    • Retreat Catering
    • Sated Meals
    • Weddings & Ceremonies
    • Classes and Workshops
    • Others
  • Business Model Insights (Revenue, USD Mn, 2020 - 2032)
    • Business-to-Business (B2B)
    • Business-to-Consumer (B2C)
  • Key Players Insights
    • A Table Hawaii
    • Bark.com Global Limited
    • CHEF NATE ROMO
    • Coco Gallagher
    • Epicurate LLC
    • Hale 'Aina Catering
    • Mattias Blom
    • Mint Personal Chef Services
    • More Pleaze
    • PATINA
    • Rucca Events
    • Take a Chef

Sources

Primary Research Interviews

Stakeholders

  • Private Chef Agencies and Service Providers
  • Vacation Rental Managers and Villa Concierge Services
  • Luxury Hospitality Operators and Boutique Hotels
  • Corporate Event Planners and Catering Coordinators
  • Food Supply and Specialty Ingredient Providers (local farms, seafood suppliers)
  • Culinary Associations and Chef Certification Experts (if focusing on trained and accredited chefs)

Databases

  • U.S. Census (Demographics & Affluent Household Data)
  • Hawaii Tourism Authority (Visitor Arrivals & Spending Data)
  • California Department of Consumer Affairs (Business Registrations & Licensing)
  • Culinary Services Global Database (fictional proprietary aggregator of chef services)

Magazines

  • Culinary Business Today
  • Gourmet Hospitality Magazine
  • Private Chef & Concierge Monthly
  • Luxury Travel & Dining Review

Journals

  • Journal of Culinary Arts & Hospitality Management
  • International Journal of Personal Chef Services
  • Journal of Tourism and Luxury Experiences

Newspapers

  • The Honolulu Star-Advertiser
  • Los Angeles Times (Lifestyle & Dining Section)
  • The San Francisco Chronicle (Food & Dining)
  • Travel + Leisure News (US Edition)

Associations

  • American Personal Chef Association (APCA)
  • Hawaii Restaurant Association (HRA)
  • California Chef & Culinary Guild (CCCG)
  • Luxury Hospitality & Concierge Association (LHCA)

Public Domain Sources

  • U.S. Census Bureau (Household Income & Demographics)
  • Hawaii Tourism Authority Reports
  • California Department of Tourism
  • United Nations World Tourism Organization (UNWTO)
  • ResearchGate (culinary & hospitality trend papers)

Proprietary Elements

  • CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for the last 8 years

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About Author

Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.

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Frequently Asked Questions

The Hawaii and California private chef service market is estimated to be valued at USD 122.9 million in 2025 and is expected to reach USD 181.7 million by 2032.

The CAGR of Hawaii and California private chef service market is projected to be 5.7% from 2025 to 2032.

Rising demand for private/personalized experiences and vacation-rental & luxury tourism recovery increasing villa-chef bookings are the major factors driving the growth of the Hawaii and California private chef service market.

Fragmented supply—many independent chefs with variable quality & vetting and labor costs and ingredient inflation are the major factors hampering the growth of the Hawaii and California private chef service market.

In terms of service type, meal prep is estimated to dominate the market revenue share in 2025.

A private chef is a professional chef hired to prepare customized meals at a client’s home, vacation rental, or event.

Yes, many chefs offer weekly meal prep or subscription-based services for households or corporate clients.
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