OAT-BASED INGREDIENTS MARKET ANALYSIS

The global oat-based ingredients market is projected to surpass US$ 214.4 million by of 2030, in terms of revenue, growing at CAGR of 8.55% during the forecast period (2023 to 2030).

Drivers

Soaring demand for oat-based ingredients due its health benefits

Oat-based ingredients are enriched resources of fiber, minerals, antioxidants, and vitamins, which used to make nutritious food products. In addition, food products with oat-based ingredients such as oatmeal cookies, oatcakes, and oat breads, among others are enriched with nutrients. Moreover, oat-based ingredients are more effective in case of diabetic consumers. These ingredients reduce the level of cholesterol and blood sugar. Furthermore, oat-based ingredients are lower the risks regarding cardiovascular and diabetes diseases.

Figure 1. Global Oat-Based Ingredients Market, Revenue Share (%), By Region, 2022

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Among the regions, North America is accounted for the largest global oat-based ingredients market share in 2022 The rise in demand for nutritious foods due to increasing prevalence for diabetes and obesity is expected to bolster the global oat-based ingredients market. In addition, consumer’s preference shifting towards the consumption of breakfast including oat-based ingredients is driving the product demand. Moreover, oat-based ingredients is enriched with fiber such as beta-glucans, which maintains blood sugar levels, and is thus used by diabetic consumers across the globe. For instance, in December 12, according to the International Diabetes Federation, diabetes atlas 10th edition 537 million adults (range between 20 to 79 years) were living with diabetes. In addition, the total number of people suffering with diabetes is expected to increase to 633 million by 2030.

Market Restraints

Ill-effects of oat-based ingredient is hampering the market growth

The oat-based ingredients can cause gastric swelling, which further results in discomfort and pain owing to abdominal flatulence and cramps. In addition, the sudden consumption of oat-based ingredients in daily meal is likely to have an effect on the digestive systems. Moreover, the consumption of soaked oat-based ingredients are hard to digest. Consumers who suffer from celiac disease are restricted to consume oat-based ingredients in any form or shape. Thus, owing to the disadvantages of oat-based ingredients, it is hindering the global market growth. Nevertheless, rising consumption of oat-based ingredients by the younger consumers is boosting the demand for it.

Market Trends

Increasing demand for flavored oat-based ingredients in the savory and sweet industry

Oat-based ingredients are used in different kinds of savory and sweet food products such as rolls, biscuits, muffins, and others. In addition, oat-based ingredients contain slow releasing carbohydrates, protein, fiber, and others. Moreover, the cooked oat-based ingredients with fresh fruit such as raspberries, blueberries, and blackberries, among others enhance flavor and texture of food products. Thus, rising use of oat-based ingredients in savory and sweet food items is trending in the global oat-based ingredient market.

Figure 2. Global Oat-Based Ingredients Market, Revenue Share (%), by Application, in 2022

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Among the application, the breakfast cereals held the highest market share of global oat-based ingredients market in 2022. Oat-based ingredients are used to prepare healthy breakfast for daily consumption due to the presence of highly soluble fiber contents in the oats. In addition, it is enriched with high nutritional value. Furthermore, the breakfast made with oat-based ingredients provide wide range of health benefits such as maintains sugar and cholesterol levels. Moreover, the viscosity of oat-based ingredients contains low calories, thus, is used to overcome obesity issues. Oat-based ingredients are also used to prepare oat milk, which is healthier substitute for dairy beverages. These are the major factors that are driving demand for oat-based ingredients.

On the other hand, animal feeds is accounted for the second largest share in global oat-based ingredients market. Oat-based ingredients are used to feed animals such as dogs, cats, horse and others. In addition, these ingredients decrease the allergic reactions in animals. Moreover, oat-based ingredients consists of the balanced composition of amino acid, which is preferable for piglets, horses, and poultry among others.

On the basis of distribution channel, the global oat-based ingredients market is bifurcated into online and offline. Among these, offline distribution channel held the largest market share in 2022 due to the development of hypermarkets and supermarkets along with availability of global brand products in stores. In addition, these stores offer products with discounts, which is propelling the product demand. On the other hand, online segment is likely to witness significant share during the forecast period. The growing use of e-commerce platforms such as Grofers, Amazon, Walmart, Grofers, Rakuten, and Flipkart, among others, is expected to accelerate the global oat-based ingredients market growth.

Global Oat-based Ingredients Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic negatively impacted the global oat-based ingredients market owing to stringent regulations by the Government. The oat-based ingredients are widely used in the food & beverages industry. Thus, decline in the demand for oat-based ingredients during the pandemics was hindering the global oat-based ingredients market. In addition, the manufacturers of oat-based ingredients were facing the hardships at their working stations due to strict social distancing. Moreover, some factors including disruption in supply chain of raw materials was limiting the production of oat-based ingredients.

Competitive Section

Major players operating in global oat-based ingredients market such as KELLOGG Company, Grain Millers, Inc., General Mills., Morning Foods, Abbott, Quaker Oats Company, Blue Lake Milling, RICHARDSON INTERNATIONAL LIMITED., Conagra Brands, Inc., Avena Foods Limited

Definition- Oat-based ingredients are consist of beta glucan, which enhances nutrition, taste, and texture in the bakery & confectionery products. These ingredients are resources of protein, vitamins, iron, carbohydrates, and dietary fibers. Moreover, it is used for dry skin, blood pressure, cancer, and other health problems.