The vetiver oil market is estimated to be valued at USD 815.6 Mn in 2025 and is expected to reach USD 1,560.2 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2025 to 2032.
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The global vetiver oil market is expected to witness positive growth over the forecast period. Key factors such as increasing preference for natural and organic skincare and personal care products along with growing aromatherapy trend are expected to support the market growth. Vetiver oil is increasingly being used in various beauty products owing to its skin nourishing properties. Moreover, rising applications of vetiver oil in the food and beverage industry as a flavoring agent is also anticipated to boost its demand. Growing use of vetiver oil in therapeutic massage owing to its relaxing and calming effect is further expected to propel the vetiver oil market during the forecast period.
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Between October 2023 and September 2024, India exported a total of 179 shipments of Vetiver Oil, involving 69 Indian exporters and 119 international buyers. In September 2024 alone, India recorded 21 Vetiver Oil export shipments—representing a 5% increase compared to September 2023 and a significant 91% rise from August 2024.
The primary destinations for Indian Vetiver Oil exports during this period were the United States, Sri Lanka, and the United Arab Emirates.
On the global stage, India ranks as the leading exporter of Vetiver Oil, with 1,042 shipments. Indonesia follows with 389 shipments, while Haiti holds third place with 153 shipments.
The spa & relaxation segment is expected to contribute 51.8% share of the overall vetiver oil market in 2025. Vetiver oil is highly valued in the spa and wellness industry owing to its versatile therapeutic properties. It has a long history of traditional use as an aromatherapy oil to promote relaxation and stress relief. Vetiver's earthy, woody scent profile allows it to blend well into various massage oils and aromatherapy blends. Consumers are increasingly looking for spa treatments and aromatherapy as a way to decompress from daily stressors and boost their mental well-being. High-stress modern lifestyles have heightened the demand for effective relaxation therapies. Vetiver oil satisfies this demand due to its potent anxiolytic qualities. Its topical application through massage therapy and as a room fragrance effectively helps reduce anxiety and promote calmness. For instance, in July 2023, Ipsum launched the first product in its spa retail line: the Ipsum SPA Body Balm Vetiver Citrus. This rich body conditioning balm delivers vitamins, antioxidants, and botanical oils, including Australian native botanicals like Davidson plum, to deeply nourish and revitalize the skin.
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Europe acquires the dominant share of 44.3%. Consumers in Europe are increasingly choosing natural and sustainable ingredients in personal care, perfumery, and wellness products, which drives vetiver oil market demand. The region’s long-standing luxury fragrance industry and rising interest in clean beauty promote its use in premium cosmetics. Growing enthusiasm for aromatherapy and spa treatments further boosts vetiver oil consumption, as people seek its calming and grounding effects. Strict EU regulations also push manufacturers to adopt ethically sourced, organic oils, strengthening vetiver oil’s position in the European market. For instance, in June 2025, Cat Deeley introduced a new unisex fragrance designed to evoke the feeling of luxury and sophistication. Described as smelling 'expensive' and 'like a luxury spa,' the scent can be used as a perfume, bath oil, or calming pre-bedtime aroma. Courteney crafted the fragrance with notes of fresh coconut water, vetiver, and black pepper, while also infusing it with skin-nourishing plant oils for added hydration and softness.
North American consumers are embracing plant-based, non-toxic wellness products, driving demand for vetiver oil in aromatherapy, stress relief, and holistic health practices. As awareness of mental wellness and clean living rises, more people are choosing vetiver for its grounding and therapeutic benefits. High-end cosmetic and grooming brands in the U.S. and Canada are incorporating vetiver oil into premium serums, lotions, and aftershaves. They highlight its anti-inflammatory and antioxidant qualities to attract clean beauty enthusiasts seeking natural, effective ingredients. For instance, in April 2025, Drake unveiled his first eau de parfum, Summer Ink, through his luxury brand, Better World Fragrance House. The scent opens with top notes of Italian citrus, clary sage, and petitgrain. It transitions into a heart of jasmine sambac and spiced rose oil, and settles into a base of vetiver.
India’s Ayurvedic medicine and traditional wellness systems have long relied on vetiver oil for its cooling, relaxing, and therapeutic effects. As Ayurveda and natural healing gain renewed popularity nationwide, domestic demand for vetiver oil in therapeutic and personal care products has grown. Perfume makers in India’s expanding fragrance industry increasingly use vetiver oil in traditional attars and modern scents. Artisanal and local perfumers promote vetiver’s earthy, woody aroma as a sustainable, heritage-rich ingredient that meets consumers’ preferences for natural, long-lasting fragrances. For instance, in February 2025, Moksha Aromatics, a fragrance business in India, introduced its luxury perfume brand 'House of Moksha.' The brand's debut products feature Indian essential oils like vetiver, and Himalayan saffron, and will be sold at select luxury retail outlets across India.
Consumers in the United States are turning to natural aromatherapy products to relieve stress and enhance relaxation. Vetiver oil’s grounding and soothing qualities make it a favored ingredient in diffusers, massage oils, and wellness blends, boosting growth in both retail and professional spa sectors. U.S. cosmetic brands are incorporating vetiver oil into clean, organic skincare and grooming products, leveraging its antioxidant and anti-inflammatory benefits to attract customers seeking natural alternatives in serums, lotions, and professional hair care. For instance, Perry Ellis International, Inc. introduced two new men's fragrances—Perry Ellis Red Sky and Sky. The brand has infused both scents with vetiver oil, their star ingredient. Such innovations are propelling the vetiver oil market demand.
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| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 815.6 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.7% | 2032 Value Projection: | USD 1,560.2 Mn |
| Geographies covered: |
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| Companies covered: |
International Fragrance Flavor Inc., Lluch Essence SL, UniKode S.A., Frager S.A., Robertet Group, Ernesto Ventos S.A., Floracopeia Inc., Fleurchem Inc., Haiti Essential Oil Co. S.A., Aadhunik Ayurveda, Botanic Healthcare, and Rakesh Sandal Industries |
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Consumers are increasingly shifting toward natural, organic, and chemical-free wellness and beauty products. Vetiver oil, being plant-based and free of synthetic additives, fits well into this trend. It is widely used in skincare, hair care, and aromatherapy products. The demand is driven by a growing awareness of health risks associated with synthetic chemicals, along with a global movement toward sustainable and eco-friendly consumer choices across both developed and emerging markets.
Vetiver oil’s grounding, calming, and stress-relieving properties have made it a key ingredient in aromatherapy. As mental health awareness grows globally, more people are turning to essential oils for natural support. Vetiver oil is used in diffusers, massage oils, and therapeutic blends. Its effectiveness in promoting relaxation and better sleep aligns with the increasing demand for holistic, non-pharmaceutical approaches to anxiety, stress, and emotional wellness.
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About Author
Shivam Bhutani has 6 years of experience in market research and strategy consulting. He is a Market Research Consultant with strong analytical background. He is currently an MBA candidate specializing in Business Analytics from BITS Pilani.
He is adept at navigating diverse roles from sales and marketing to research and strategy consulting. He excels in market estimation, competitive intelligence, pricing strategy, and primary research. He is skilled at analysing large datasets to provide precise insights, helping clients in achieving strategic transformation across various industries. He is skilled in leveraging data visualization techniques to drive innovation and enhance business processes.
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