Coherent Market Insights

Baby Food Market is estimated to be valued at USD 80.20 billion in 2024.

Baby Food Market is estimated to be valued at USD 80.20 billion in 2024. - Coherent Market Insights

Publish In: Mar 22, 2024

Baby food market is estimated to be valued at USD 80.20 billion in 2024, exhibiting a CAGR of 5.8% over the forecast period 2024-2031. Furthermore, rising awareness about baby nutrition and preference for organic and ethnic variants is also fueling the market growth.

Market Dynamics:

Global baby food market growth is primarily driven by increasing number of working women globally and rising disposable income in developing nations. With more women joining the workforce, demand for convenient baby food products is surging as working mothers have less time to prepare homemade baby food. Moreover, rapid urbanization and nuclear family structures have further boosted sales of baby foods.

Growing middle-class population with higher disposable income in nations like India, China, Brazil is another key driver as people are willing to spend more on baby nutrition. Rising awareness about baby health through social media and online content is making parents especially in developing countries more receptive of professionally made baby foods which are formulated to meet the nutrition needs of babies. This is positively impacting the market growth.

Market Drivers for Global Baby Food Market

  • Increasing Family Income and Urbanization: As family incomes rise in developing nations, more parents are able to afford packaged baby foods. Urbanization is also driving the market growth as busy urban families have less time to prepare homemade baby foods from scratch. Growing middle class in Asian countries like India and China represent a major market driver for the packaged baby food industry.
  • Working Mothers and Dual-Income Families: The rising number of working mothers and dual-income households has boosted demand for convenient, ready-to-eat baby food products. Working parents no longer have as much time during the day to prepare fresh baby meals at home. Shelf-stable, nutritious packaged baby foods allow busy families to easily feed their infants on–the-go. This market driver will continue growing as more women join the workforce globally.

Market Restraints for Global Baby Food Market

  • High Sugar and Salt Content Concerns: Many parents worry that commercially made baby foods contain too much added sugar, salt, and preservatives. While manufacturers formulate products to meet nutritional standards, some people view homemade foods as healthier alternatives. Concerns over artificial ingredients, GMOs, and potential allergens act as restraints market growth.
  • Rising Raw Material and Packaging Costs: Major baby food products manufacturer face challenges from increasing costs of important raw materials like fruits, vegetables, cereals and dairy. Packaging costs have also risen significantly due to factors like higher oil prices affecting plastic production. These inflationary pressures can negatively impact manufacturers' profit margins if not addressed through improved efficiency or limited cost pass-throughs to customers.

Market Opportunities for Global Baby Food Market

Demand for Organic and Non-GMO Products: As health consciousness rises globally, there is a huge opportunity for organic and non-GMO certified baby foods. Parents want natural products that avoid potentially harmful pesticides, hormones or genetically modified ingredients. Companies investing in organic lines can attract customers paying premiums for perceived superiority in safety and nutrition.

Launch of Innovative Product Formats: New formats beyond just jars and pouches present opportunities. On-the-go snacks, functional foods and Baby-Led Weaning options allow greater involvement during mealtimes. The potential to add probiotics, prebiotics or DHA/ARA extracts represents growth areas as research links certain ingredients to cognitive and immune benefits. Innovation keeps the market fresh and appealing to a new generation of parents.

Population and lifestyle trends serve as key tailwinds propelling the global baby food market growth. However, companies must also address cost pressures and nutrition concerns to sustain long-term growth. Targeting rising demographics through new natural, convenient product formats offers opportunities to engage new customers. Overall market drivers currently outweigh restraints, suggesting a generally positive outlook for the baby food sector.


Key Developments

  • In 2023, Nestle launched new infant formula in Hong Kong
  • In September 2023, Danone launched new infant formula containing novel milk
  • In 2022, Danone launched new Dairy & Plants Blend baby formula to meet parents’ desire for more plant-based foods
  • In 2021, Danone launched the first ever formula milk in the U.K. which will be sold in a pre-measured format in order to provide an ease in preparation and provide greater convenience to the parents

Key Players

Nestle S.A., Groupe Danone, Abbott Laboratories, Hain Celestial Group, Kraft Heinz Company, Bristol-Myers Squibb, Hero Group, Morinaga Milk Industry Co. Ltd., Cargill Inc., Estrellas Life Sciences, DANA Dairy, AGRANA, Saipro Biotech Private Limited, NUTRIMED, Hero Group, Danone S.A., Asahi Group Holdings, Ltd., HiPP GmbH & Co., Vertrieb KG., and Satwik Food

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