The global flavored and functional water market was valued at US$ 29.01 Billion in 2017, according to Flavored and Functional Water Market Report, by Ingredients (Vitamins and Minerals, Botanical Extract, Amino Acids, and Others), By Distribution Chanel (Hypermarket, Supermarkets, Convenience Stores, Specialty Stores, Online Channels, and Others), published by Coherent Market Insights. The flavored and functional market is projected to reach US$ 70.32 Billion by 2025, exhibiting a CAGR of 11.98% during the forecast period.
Major factors propelling growth of the market include rising awareness towards maintaining a healthier lifestyle among consumers. Furthermore, availability of a wide range of flavors such as peach, apple, lemon, cherry, and guava in water is considered as another factor, fuelling the market growth. Moreover, rising popularity of unsweetened functional water is among obese population, as it contains low calories, which supports weight management, is expected to aid in growth of the market. For instance, in 2017, the Green Bee announced the launch of a new range of unsweetened sparkling waters.
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Key Trends and Analysis of the Flavored and Functional Market:
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Major players operating in the global flavored and functional market includes, Nestle S.A., Danone S.A., Kraft Foods Inc., The Coca-Cola Company, PepsiCo, Inc., New York Spring Water, Hint Inc., Sunny Delight Beverages Company, Herbal Water, Inc., and Talking Rain Beverage Co.
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