Flaxseed is one of the most highly nutritious plant-based food products. Its consumption reduces the risk of various diseases such as stroke, heart disease, cancer, and diabetes and is also considered as one of the functional food. It is also used as a dietary supplement to treat various medical conditions. These seeds also contain omega 3 fatty acids and antioxidants that destroy the growth of cancer cells and thus helps in the prevention of certain types of cancers. Powder of flaxseed is also used across various food products to enhance the taste of the food such as bakery food products such as muffins, cookies, and pancakes. They are also classified under functional food due to its high content of nutritional value.

North America flaxseed market is estimated to account for around US$ 245.4 million in terms of value in the year 2018 and it predicted to grow at a CAGR of 3.6% during the forecast period (2019-2027)

Drivers

Increasing the cultivation of flaxseed is expected to foster the market growth of flaxseed over the forecast period. According to the Flaxseed Council of Canada, flaxseed is grown in Canada and the upper Mid-western United States. Canada is the worlds’ leading flaxseed producer and exporter in North America. Flaxseed is grown in Western Canada with Saskatchewan producing 65% to 70% of the total amount and Manitoba and Alberta producing the rest.

Market Opportunities

Growth in the food industry in the North America region as flaxseed is widely used in the production of confectionery food products is projected to propel the market growth. The market growth can also be attributed to the rising spending of the consumer on food products. According to the United States Department of Agriculture Economic Research Service, in 2018, food spending by U.S. consumers, businesses, and government entities totaled US$1.71 trillion.

Market Restraints

Flaxseed only contains Omega-3 fatty acid that contains alpha-linolenic acid (ALA) and lack eicosapentaenoic (EPA) and docosahexaenoic acid (DHA). EPA and DHA fatty acids are very crucial for various food applications espeically baby food products and this factor is restricting the adoption of flaxseed among manufacturers. This factor is projected to hinder the market growth of the flaxseed.

Key Takeaways:

On the basis of the application, the animal food segment dominated the North America flaxseed market in 2018 with a 63.6% of market share in terms of value, followed by food and others.

Market Trends

Increasing health benefits of flaxseed is expected to accelerate market growth in the North America region. In March 2016, Flax Council of Canada – Canada’s national organization to promote Canadian flax and flax products for nutritional and industrial use – uploaded a flax energy bar recipe to its website. The recipe includes usage of ingredients such as cooking oats, ground flaxseed, ground almonds, and whole flaxseed which makes the energy bar highly fibrous and full of protein.

Increasing research on exploring flaxseed applications is expected to support market growth over the forecast period. During March 31 and April 1, 2016, the 66th Flax Institute was organized at Fargo, U.S., by North Dakota State University, wherein around 20 presentations were given by researchers from China, Canada, Mongolia, Minnesota, and North Dakota. The topics covered during the event include agricultural production, breeding flax, using flax for industrial purposes, use of flax in food products, and human health benefits of consuming flax.

Regulations

U.S.

Standards for Flaxseed in the U.S.

Under the authority of the USGSA (7 U.S.C. 76), GIPSA established standards for flaxseed and other grains regarding kind, class, quality, and condition. The standards facilitate flaxseed marketing and define U.S. flaxseed quality in the domestic and global marketplace. The standards define commonly used industry terms; contain basic principles governing the application of standards, such as type of sample used for a particular quality analysis; the basis of determination; and specify grades and grade requirements.

Competitive Section:

Key players operating in the North America flaxseed market are AgMotion Inc., Linwoods Health Foods, CanMar Grain Products Ltd., TA Foods Limited, Archer Daniels Midland Company, Stober Farms LLC, Heartland Flax, Shape Foods Inc., Healthy Food Ingredients LLC, Zeghers Seed Inc., and Bioriginal Food & Science Corporation

Few Recent Developments

Linwoods Health Foods

Key Developments:

  • In March 2016, Linwoods Health Foods secured a one-year extension on its collaboration with Dublin GAA – one of the 32 county boards responsible for Gaelic games – to promote itself as the official health food supplier for the team
  • In May 2015, Linwoods collaborated with FitBloggin – U.S. based community to promote social blogging on health issues – to serve attendees with its products at the FitBloggin 2015 event held at Denver, U.S.
  • In January 2015, Linwoods Health Foods introduced three new ‘superfood blends’ in the U.S. market, which included Ground Flaxseed, Probiotic & Vitamin D blend, Ground Organic Sunflower & Pumpkin Seeds blend, and Ground Organic Flaxseed, Sunflower, and Pumpkin Seeds blend

Market Taxonomy

By Type

  • Milled (Ground) Flaxseed
  • Whole Flaxseed
  • Flaxseed Oil

By Application

  • Food
    • Bakery products & Cereals
    • Energy Bars
    • Flaxseed Meal Powder
    • Supplements
    • Flour
  • Animal Food (Pet food & animal feed)
  • Others (Cosmetics, linen, paint, varnish, chemical applications, resins, inks)

By Country

  • U.S.
  • Canada
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