The North America Ignition Interlock Device Market, By End-use Industry (Compliance, Commercial), By Technology (Fuel Cell Technology, Semiconductor Technology), and By Country (U.S. and Canada) – North America Forecast to 2027, is expected to be valued at US$ 68.5 million by 2027, exhibiting a CAGR of 5.9% during the forecast period (2020-2027), as highlighted in a report published by Coherent Market Insights.
An ignition interlock device (IID) is a small handheld car breathalyzer device that measures the amount of alcohol in an individual’s breath. Installing an IID is a common requirement following a drunk driving offense. Ignition Interlock Device can be installed by institutions or authorities as a safety measure without DUI/DWI offense IID can be used in fleet safety, public transportation as an extra measure of safety for protection and prevention of damage to lives and goods.
The North America ignition interlock device market is estimated to account for US 68.5 Mn in terms of value by the end of 2027.
Growing support from social organizations is expected to support growth of the North America ignition interlock devices market during the forecast period
Increasing incidences of accidents related to drunken driving are persuading many government and non-government organizations to support different means and methods to control such incidences, including installation of IID in vehicles of such offenders. Mother against drunk driving (MADD) is one organization that supports the use of ignition interlock by offended drivers. The organization offers services to victims of drunk driving through 24/7 victim helpline and also endorses the use of ignition interlock through various campaigns. Thus, these factors expected to boost the North America ignition interlock devices market during the forecast period.
Partnership with lawyers can provide lucrative growth opportunities
IID providers are focused on partnering with lawyers. This mainly to capitalize on the fact that lawyers are the first point of contact for drivers charged/convicted with DUI. Lawyers recommend specific IID brands to their clients. Companies in return, offer various incentives to the lawyer. For instance, Intoxalock is one such company that offers online listing of lawyer’s firm on their partner directory, free client material and product brochures, ongoing communication on legislation and industry changes through Interlock Focus, a quarterly newsletter with latest ignition interlock and home alcohol monitoring news.
Social awkwardness caused by IID is expected to hamper the North America ignition interlock devices market growth over the forecast period
IIDs are rather conspicuous and are mainly installed in vehicles of people charged with driving under the influence (DUI). The sense of embarrassment linked with the use of such devices deters certain potential users from adopting them, with only 25–28% such drivers opting for IIDs. To address this issue, certain manufacturers are focusing on manufacturing IIDs that are less conspicuous.
Rising preference for fuel cell technology by compliance users
In the U.S., compliance users prefer using fuel cell-based ignition interlock devices. However, these devices are relatively expensive as compared to other technologies. This is owing to high accuracy, smooth functioning of fuel cell technology-based devices, and alcohol-specific results. Moreover, the majority of states in the U.S. approve fuel cell technology-based IIDs for compliance purposes.
In certain cases, a drunk driver can ask their friend sitting beside to blow air in the device to start ignition. This practice is known as tampering in the ignition interlock device and there are several penalties for the offender who tries it. However, many companies have started introducing IIDs with anti-tampering technology. Various devices also include micro camera technology or GPS technology to record exactly where a test was taken.
Major companies operating in the North America ignition interlock devices market are SmartStart Inc., Guardian Interlock, LLC, Lifesafer Inc., Alcohol Detection Systems, Inc., Drägerwerk AG & Co. KgaA, Alco Alert Interlock, Inc., Directed Electronics Inc., Alcohol Countermeasure Systems, Andatech, Monitech, LLC, and Intoxalock.
Major market players are focused on product launches, in order to enhance product portfolio. For instance, in January 2017, Intoxalock, a provider of IIDs, introduced its first patent-pending calibration device.