Brown Sugar Market, by Product Type (Light Brown and Dark Brown), by Form (Granule, Powder, and Liquid), By Application (Bakery, Dairy, Beverages, and Others) - Global Industry Insights, Trends, Outlook and Opportunity Analysis, 2018-2026

Brown sugar also called as soft sugar is a granulated white sugar combined with pure cane molasses. The common brown sugar is produced from sugar cane or beet. The molasses amount decides the shade of the sugar in light or dark brown. The light brown sugar has around 3.5% of molasses by weight and the dark brown sugar has around 6.5% of molasses and yields deeper color and flavoring. India is one of the world’s largest producer of sugar cane. According to the United States Department of Agriculture (USDA), India’s sugarcane production in 2016/2017 was 309.98 MMT (million metric tons), which is expected to increase by 15% to 330 MMT by 2017/2018.

The global brown sugar market is majorly driven by the growing food & beverages industry in the past decades and is anticipated to grow rapidly over the forecast period. Furthermore, the bakery industry is the largest consumer of brown sugar, owing to increasing demand for bakery products. According to Germany Trade and Invest, in 2015, Germany led the European bread market with annual per household consumption of 62.4 kg, which is the highest among all the other nations in Europe and thereby, a high utilization of brown sugar for the manufacture of breads is projected in this region. Moreover, American Crystal Sugar Company uses liquid brown sugar for the manufacture of bakery products. Similarly, Imperial Sugar Company uses brown sugar for the manufacture of sweet rolls.

However, increasing inclination of consumers towards sugar free products and increasing health concerns such as heart diseases, diabetes, obesity, and others are likely to restrain the growth of brown sugar market. Moreover, World Health Organization (WHO) recommends children and adults to reduce their sugar to 10% of total energy intake, which further stands as a restrain in the brown sugar market at a global level.

Global Brown Sugar Market Taxonomy

Global Brown Sugar market is segmented into:

By Product Type

  • Light Brown
  • Dark Brown

By Form

  • Granule
  • Powder
  • Liquid

By Application

  • Bakery
  • Dairy
  • Beverages
  • Others

Bakery Industry is accounted to be the major contributor of the global brown sugar market, owing to increasing demand for bakery products such as breads, biscuits, cakes, and others. According to American Bakers Association, the U.S. bakery industry accounts for US$ 311 billion in the total economic output of the economy or 2.1% of GDP since the last couple of years. Furthermore, high consumption of dairy products is likely to fuel the brown sugar market worldwide.

Global Brown Sugar Market Outlook

  • Europe was projected to dominate the market of brown sugar in 2016. According to the Environment Protection Agency, the EU sugar production is anticipated to increase up to 20 million tons in 2018 from 16.8 million tons in 2016. North America is accounted to have a burgeoning growth in the brown sugar market owing to the increasing demand from the food & beverages industry. According to The United States Department of Agriculture (USDA), the export of Canadian processed food & beverage products was about US$ 25.4 million in 2016, which was up by 6.6% as compared to 2015.
  • Asia Pacific is witnessed to have significant growth in the brown sugar market, owing to growing sugar production and increasing inclination of consumers towards western food and beverage products. According to The Food and Agriculture Organization (FAO), China sugar production is anticipate to increase by 24% till 2020 to reach 13.6 metric tons. This increase is mainly concentrated in sugar beet and sugarcane yields. In numerous economies such as China, India, Australia, and others brown sugar has become a part of the diet among the people, which in turn is leading to the easy brown sugar incorporation in the local food & beverages industry. According to Food and Agriculture Organization (FAO), Thailand has been one of the major sugar exporter with 6 to 7 million tons of sugar exported annually, further contributing to the growth of this market in Asia Pacific region.
  • Latin America and Africa are projected be the prominent markets of brown sugar over the forecast period. According to FAO, the African sugar output is anticipated to increase by 49% in 2024. Brazil is regarded as the major producer and supplier of sugar in Latin America and is driving growth of the brown sugar market of this region.

In 2017, Tate & Lyle Company launched range of premium golden and brown sugars called ‘Taste for Adventure’. The range consists of five products namely: Organic Dark Soft Brown, Organic Golden Caster, Golden Caster, Dark Soft Brown, and Demerara.

The major players in the global brown sugar market include Imperial Sugar Company, Shree Renuka Sugars Limited, Südzucker AG, Nordzucker Holding AG, American Crystal Sugar Company, Cargill Inc., Taikoo Shing, and Wholesome Sweeteners, Inc.

In 2017, Tate & Lyle Company launched range of premium golden and brown sugars called ‘Taste for Adventure’. The range consists of five products namely: Organic Dark Soft Brown, Organic Golden Caster, Golden Caster, Dark Soft Brown, and Demerara.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.