Organic foods are farmed by avoiding the use of manmade fertilizers, pesticides, additives and growth regulators. The advantages of feeding organic food are less exposure to chemical residue, and are highly enriched in vitamins, minerals and omega-3 fatty acids. In addition, fresher and more nutritional food will help boost the overall development of the infant, resulting in a strong and robust immune system.
The major drivers for organic baby food are the increased awareness about traces of chemicals in baby food, which may have negative effect on the healthy growth of the baby. According to UN, there are 675 million infants in 2016, which defines the major scope of this market. The major challenge this market faces is commercialization and globalization. The product shelf life of organic baby food is low, as no preservation agents are added. Hence, this market is unable to penetrate local barriers.
Organic Baby Food Market Taxonomy
On basis of sales channel
On basis of product type
Online sales are boosting organic baby food sales due to convenience and ease of payment. Moreover, increased internet and smartphone availability in the emerging countries of Asia Pacific has augmented growth. Brick and Mortar shops though hold the largest market share. Local produce is usually sold in supermarkets, as customers prefer a tactile experience before buying a product. In this way customers can ensure the freshness and quality of the product they are buying.
Drying fruits and vegetables rather than cooking, helps lock the nutrients which makes the food healthier and more nourishing. Also, preparations of organically farmed foods are healthier compared to conventional counterparts, due to freshness of organically produced food. Infant milk formula is used as complete or partial substitute for breast milk. The milk powder is infused with nutrients, which aids the overall development of the baby.
Organic Baby Food Market Outlook
The major players in the organic baby food market are Abbott Laboratories, Danone, Nestlé, GBO Kraft Heinz, Hero, Amara Baby Food, Baby Gourmet, Bellamy's Australia, Green Monkey, Healthy Sprouts Foods, HiPP, Initiative Foods, Little Duck Organics, North Castle Partners, Olli Organic, One Earth Farms, Tastybaby, and Vitagermine.
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