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Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.

The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.

The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.

Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.


The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.

Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.


The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.

Regulatory Scenario

Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;

  • China: The Food Safety Law 2009 contains provisions requiring clean and non-toxic packaging materials and penalties for marketing food that is contaminated by packaging materials.
  • India: Ministry of Environment and Forests banned use of plastic packaging for tobacco products. Also, the minimum thickness of plastic carry bags increased from 20 microns to 40 microns.
  • EU: The EU Packaging Directive (94/62/EC as amended) seeks to promote the recovery and recycling of packaging waste.

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Packaging Published Insights

Coherent Market Insights

Lamination Adhesives For Flexible Packaging Market, by Product Type (Water-Based, Hot/Cold Seal, Solvent Less, and Solvent Based), by End User (Food Packaging, Medical Packaging, Industrial Packaging, and Others), and by Region (North America, Latin America, Europe, Asia Pacific, and Middle East and Africa)

Published Date : Jul 2023

The global lamination adhesives for flexible packaging Market is projected to reach US$ 4.1 Billion by the end of 2030, in terms of revenue, growing at CAGR of 7.3% during the fore... View more

Coherent Market Insights

Temperature Controlled Packaging Solutions Market, by Product (Insulated Shippers, Insulated Containers, and Others), by Application (Frozen, Chilled, and Ambient), by End-use (Healthcare, Food & Beverages, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Published Date : Feb 2022

Temperature controlled packaging solutions can be defined as advanced packaging solutions, which are designed for regulating and controlling the temperature of heat-sensitive products such as vaccine, fresh fruits etc. They act as a cover for protecting products from ... View more

Coherent Market Insights

Board Packaging Market, by Product Type (Corrugated Board and Paperboard (Folding Cartons, Carrier Boards, Liquid Packaging Board)), by End-use Industry (Food & Beverages, Personal and Household Care, Healthcare, Consumer Goods and Other (Cosmetic, Electronics, etc.)), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Sep 2023

Paper and board are made from natural fibers which are recyclable. Carton boxes are effective packaging solution, which offers protection against breakage and damage during transit or storage. This packaging has application in various end-use industries such as food a... View more

Coherent Market Insights

Functional Films Market, By Product Type (Conductive, Optical, Adhesive, and Water-soluble), By Application (Flat Panel Display (FPD), Electronics & Semiconductors, Automotive, Construction, Energy, Healthcare & Pharmaceuticals and Packaging), and By Region (North America, Europe, Asia Pacific, Latin America, Europe, and Middle East & Africa)

Published Date : May 2023

Global functional films market was valued at US$ 29.02 Million in 2022 and is expected to exhibit a CAGR of 5.6%, in terms of revenue, over the forecast period (2023-2030) to reach US$ 45.06 Million by 2030. ... View more

Coherent Market Insights

Airless Packaging Market, by Packaging Type (Bottles & Jars, Bags & Pouches, Tubes, Others), by Material Type (Plastics, Glass, Others), by Dispenser Type (Pumps, Dropper, Twist & Click), by End-use (Personal Care (Skin Care, Hair Care, Baby Care (Home Care, Health Care, Others), and by Region(North America, Europe, Asia Pacific, Latin America, Middle East & Africa) Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

Published Date : Sep 2022

Airless packaging is a non-pressurized high-quality packaging system that helps to prevent oxidation, increase shelf life, offer precise dosage, and avoid cross-contamination of food. Airless packaging system offers precise dosage each time when it is used and even th... View more

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