Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.
The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.
The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.
Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.
The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.
Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.
The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.
Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;
Sleeve Labels Market 2017–2027 Sleeve labels are widely used on almost all types of fast-moving consumer goods and can be classified into shrink sleeve labels and stretch sleeves labels. Shrink label is... Read more
Holographic Films Market 2017–2027 The holographic film is a very thin and flexible plastic film which is basically micro-embossed with patterns or even images. Patterns are created on the film is done ... Read more
Cap Applicators Market 2017–2027 A cap applicator is closing equipment that is used to seal different types of packages such as bottles and other containers. Different cap applicators are available in the ma... Read more
Bag-on-valve Technology Market 2017–2027 The bag on valve technology (BOV) is an advanced packaging solution that provides a controlled dosing option. Bag on valve technology composed of aerosol valve and of... Read more
Airless Packaging Market 2017–2027 Airless packaging is a non-pressurized high-quality packaging system that helps to prevent oxidation, increase shelf life, offer precise dosage, and avoid cross-contam... Read more
Bag-in-Box Container Market 2017–2027 Bag-in-box is a type of container that is widely used for the transportation of liquid products. It has a bladder or a plastic bag that is made up of low-density po... Read more
Foodservice Disposables Market 2017–2027 Foodservice disposable is used in the packaging of food and beverage products. Foodservice disposable products offer greater ease of packaging food and customer conve... Read more
Thermoformed Plastic Products for Food & Beverage Industry Market 2017–2027 Food & beverage (F&B) industry thermoformed plastic products are widely used in the packaging of food products such as ... Read more
Plastic Bag & Sack Market 2017–2027 A plastic bag and sack, are also referred to as polybag and is completely composed of thin plastic film. Plastic bag and sack is widely used across packaged indus... Read more
Temperature-controlled Packaging Solutions for Pharmaceuticals Market 2017–2027 Temperature-controlled packaging solutions for pharmaceuticals are an important tool in reducing the risk... Read more
Release Liners Market 2017–2027 Release liners is also called a carrier or backing paper, it is used to carry or hold onto the sticky substrate until it is ready to release. It can be paper-based, film-ba... Read more
Corrugated Packaging Market – Insights Corrugated packaging is manufactured using a corrugated paperboard that encloses multiple rows of air columns. The air columns between the papers make these pack... Read more
Europe Biodegradable Foodservice Disposables Market 2017 – 2027 Biodegradable foodservice disposable is basically used for packaging of the food products. These products are biodegradable that degrade u... Read more
Active and Modified Atmosphere Packaging Market 2017–2027 Active and modified atmosphere packaging is a smart and intelligent packaging technology that is used to enhance the shelf-life of the food produc... Read more
Molded Fiber Pulp Packaging Market 2017 –2027 Molded fiber is a paper-based packaging material that uses 100% recyclable materials such as newspaper, cardboard, water, and other natural fibers. It is also... Read more
Atmospheric Foam Packaging Market – Insights Atmospheric foam pump is a dispensing device that dispenses liquid soap in non-aerosol way in the form of foam. The foam pump is widely used in personal care... Read more
Cosmetic packaging is packaging of cosmetic products and also helps in brand positioning. Packaging materials are produced from paper, plastic, metal, and glass. Cosmetic packaging is done in different packaging forms such as tubes, bottles, jars, pumps & dispense... Read more
Makeup Packaging Market – Insights Packaging material plays a vital role in the packaging industry. Growing concern regarding environmental safety has led companies to adopt reusable and eco-friendly m... Read more