Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.

The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.

The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.

Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.


The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.

Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.


The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.

Regulatory Scenario

Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;

  • China: The Food Safety Law 2009 contains provisions requiring clean and non-toxic packaging materials and penalties for marketing food that is contaminated by packaging materials.
  • India: Ministry of Environment and Forests banned use of plastic packaging for tobacco products. Also, the minimum thickness of plastic carry bags increased from 20 microns to 40 microns.
  • EU: The EU Packaging Directive (94/62/EC as amended) seeks to promote the recovery and recycling of packaging waste.

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Packaging Published Insights

Coherent Market Insights Functional Films Market

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Coherent Market Insights Thermoformed Plastic Products For Food And Beverage Industry Market

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Coherent Market Insights Foodservice Disposables Market

Published Date : May 2023

The surge in usage of smartphones has boosted the trend of home food delivery and food takeaway market across the globe. Foodservice disposables are extensively used for various end user such as restaurants, retail, hospitality, lodging, and different institutions, fo... View more

Coherent Market Insights Plastic Films Market

Published Date : May 2023

Plastic film is a thin continuous form of polymer material and is a popular choice of packaging material. Plastic films are commonly used in various industries such as packaging and construction industries. Moreover, plastic films can be easily reused and recycled and... View more

Coherent Market Insights Plastic Bag And Sack Market

Published Date : May 2023

Plastic bag and sack is a flexible packaging made up from thin plastic film. The plastic bag is used for transportation of food, chemical, wastes and others. Plastic bag and sack uses less material than b... View more

Coherent Market Insights Bag On Valve Technology Market

Published Date : May 2023

The bag on valve technology (BOV) is used in various applications such as personal care & cosmetics, pharmaceutical, automotive & industrial, and home care. The BOV technology is considered to be rapidly growing in packaging different products. The BOV technol... View more

Coherent Market Insights Holographic Films Market

Published Date : May 2023

Holographic films are excellent to curb counterfeiting as they provide protection and avoid tempering. These films are available in in various standard sizes and can be customized as per specifications of consumers. Holographic films can be used in gift wrapping, pack... View more

Coherent Market Insights Memory Packaging Market

Published Date : Apr 2023

Memory packaging is the process of assembling tiny semiconductor chips into a more durable form so that they can be easily integrated into computer systems. This can be done in a variety of ways. These packages have pins that connect to the motherboard and provide two... View more

Coherent Market Insights Active And Modified Atmosphere Packaging Market

Published Date : Apr 2023

Active atmosphere packaging is effective technology that maintains the quality of food products or any other easily perishable products by modifying the atmosphere surrounding the product within the packaging. Due to this, the shelf-stability of the product is enhance... View more

Coherent Market Insights Fluoropolymers Market

Published Date : Apr 2023

Fluoropolymer is a thermoplastic material that is formed of multiple carbon-fluorine bonds. Fluoropolymer films exhibit various versatile properties, such as inertness towards chemicals, superior dielectric properties, weather resistance, excellent optical properties,... View more

Coherent Market Insights Industrial Packaging Market

Published Date : Apr 2023

Industrial packaging is essential for the packaging of industrial goods and products, during or after the manufacturing process. Industrial packaging is different from others types of packaging. It mainly focusses on the strength and thickness of the materials used al... View more

Coherent Market Insights Fresh Meat Packaging Market

Published Date : Apr 2023

Fresh meat requires highly advanced packaging solutions to maintain the color and quality of the meat product. Oxygen is essential for maintaining the freshness of meat and the most advanced and preferable technology for the packaging of meat products is thermoforming... View more

Coherent Market Insights Liquid Packaging Carton Market

Published Date : Apr 2023

Global Liquid packaging carton is commonly referred to as beverage cartons, as they are widely used for safe storage and efficient transportation of liquid products. These packaging products are easily available in various shapes, sizes, and designs in the market. The... View more

Coherent Market Insights Atmospheric Foam Packaging Market

Published Date : Apr 2023

Atmospheric foam pump is a device, which is used to dispense out soap in the form of foam. A foam pump dispenser dispenses a particular quantity of liquid, which results in reducing wastage and increases hygiene as the product only touches the user’s hand or a c... View more

Coherent Market Insights Makeup Packaging Market

Published Date : Apr 2023

Packaging material plays an important role in packaging industries. Moreover, rapid industrialization, changing standards of living coupled with rising awareness regarding personal grooming products is leading to expansion of the consumer base for makeup products. The... View more

Coherent Market Insights Converting Paper Market

Published Date : Apr 2023

Converting paper finds applications in the sanitary and packaging industry. The consumption of converting paper is growing rapidly for tasks other than printing and writing across the globe. Converting paper finds applications in the growing industrial packaging indus... View more

Coherent Market Insights Glass Mold Market

Published Date : Mar 2023

Glass is used for manufacturing bottles, containers, vials, syringes, and ampoules among others. Glass molds play an important role in the manufacturing of glass products such as ampoules, syringes and vials. Glass is preferred for these application as it tends to not... View more

Coherent Market Insights Honeycomb Packaging Market

Published Date : Mar 2023

Honeycomb packaging is made by the conglutination of paper bands into a series of hexagons that are similar to the honeycomb structure, and are then sandwiched between two sheets. The properties of honeycomb packaging are low material consumption, low weight, difficul... View more

Coherent Market Insights Ice Cream Packaging Market

Published Date : Mar 2023

Packaging Institute International defined packaging as the enclosure of products or items in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other any container form for avoiding containment, for protection, preservation, commutation, utility, and performan... View more

Coherent Market Insights Europe Bag In Box Packaging Market

Published Date : Mar 2023

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