Packaging

Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.

The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.

The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.

Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.

Opportunities

The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.

Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.

Challenges

The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.

Regulatory Scenario

Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;

  • China: The Food Safety Law 2009 contains provisions requiring clean and non-toxic packaging materials and penalties for marketing food that is contaminated by packaging materials.
  • India: Ministry of Environment and Forests banned use of plastic packaging for tobacco products. Also, the minimum thickness of plastic carry bags increased from 20 microns to 40 microns.
  • EU: The EU Packaging Directive (94/62/EC as amended) seeks to promote the recovery and recycling of packaging waste.

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Packaging Published Insights

Coherent Market Insights Fresh Meat Packaging Market

Published Date : Apr 2023

Fresh meat requires highly advanced packaging solutions to maintain the color and quality of the meat product. Oxygen is essential for maintaining the freshness of meat and the most advanced and preferable technology for the packaging of meat products is thermoforming... View more

Coherent Market Insights Liquid Packaging Carton Market

Published Date : Apr 2023

Global Liquid packaging carton is commonly referred to as beverage cartons, as they are widely used for safe storage and efficient transportation of liquid products. These packaging products are easily available in various shapes, sizes, and designs in the market. The... View more

Coherent Market Insights Atmospheric Foam Packaging Market

Published Date : Apr 2023

Atmospheric foam pump is a device, which is used to dispense out soap in the form of foam. A foam pump dispenser dispenses a particular quantity of liquid, which results in reducing wastage and increases hygiene as the product only touches the user’s hand or a c... View more

Coherent Market Insights Makeup Packaging Market

Published Date : Apr 2023

Packaging material plays an important role in packaging industries. Moreover, rapid industrialization, changing standards of living coupled with rising awareness regarding personal grooming products is leading to expansion of the consumer base for makeup products. The... View more

Coherent Market Insights Converting Paper Market

Published Date : Apr 2023

Converting paper finds applications in the sanitary and packaging industry. The consumption of converting paper is growing rapidly for tasks other than printing and writing across the globe. Converting paper finds applications in the growing industrial packaging indus... View more

Coherent Market Insights Glass Mold Market

Published Date : Mar 2023

Glass is used for manufacturing bottles, containers, vials, syringes, and ampoules among others. Glass molds play an important role in the manufacturing of glass products such as ampoules, syringes and vials. Glass is preferred for these application as it tends to not... View more

Coherent Market Insights Honeycomb Packaging Market

Published Date : Mar 2023

Honeycomb packaging is made by the conglutination of paper bands into a series of hexagons that are similar to the honeycomb structure, and are then sandwiched between two sheets. The properties of honeycomb packaging are low material consumption, low weight, difficul... View more

Coherent Market Insights Ice Cream Packaging Market

Published Date : Mar 2023

Packaging Institute International defined packaging as the enclosure of products or items in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other any container form for avoiding containment, for protection, preservation, commutation, utility, and performan... View more

Coherent Market Insights Europe Bag In Box Packaging Market

Published Date : Mar 2023

Bag-in-box is an enhanced packaging method for semi-liquids and liquids that aims to extend their shelf life. The bag-in-box packaging system was developed as a restructuring solution to the problems associated with packaging paste-textured and liquid food products su... View more

Coherent Market Insights Injection Molding Market

Published Date : Feb 2023

The global injection molding materials market was valued at US$ 271.6 Billion in 2022 and is expected to exhibit a CAGR of 5.57%, in terms of revenue and expected to reach at US$ 419.1 Billion over the forecast period (2023 – 2030). ... View more

Coherent Market Insights Edible Packaging Market

Published Date : Jan 2023

Edible packaging refers to a packing that is edible and biodegradable. For example, candy, cookies, jams, and jellies are packed in such a way that it can be broke down into smaller particles, the edible packaging has the natural decomposition process and it does not ... View more

Coherent Market Insights Squeeze Tube Packaging Market

Published Date : Dec 2022

Advantages of squeeze tube packaging such as high elasticity and ease of packaging is leading to increasing demand from end-use industries such as personal care, food, and pharmaceutical and this is driving growth of the global squeeze tube packaging market. Squeeze t... View more

Coherent Market Insights Loose Fill Polystyrene Packaging Market

Published Date : Dec 2022

Loose fill packaging materials offer cost-effective protection to lightweight products against vibration or shock during handling or shipping. This packaging material is flexible and therefore, fills the empty spaces in the outer packaging. ... View more

Coherent Market Insights Lip Care Products Packaging Market

Published Date : Dec 2022

Lip care products such as lip balm, lipstick, lip liner, and lip gloss is one of the widely used cosmetics in the world. These products offer health benefits and provides appealing look to the customers, which makes them the most preferred by to the consumers. The gro... View more

Coherent Market Insights Laminated Labels Market

Published Date : Nov 2022

Laminated labels are utilized in an assortment of uses, which include soft drinks, iced tea, liquor, beer, wine, and others. They are also utilized to display promotional information, such as business information, contact information, special offers, and others. Many ... View more

Coherent Market Insights Beverage Packaging Market

Published Date : Nov 2022

Beverage packaging materials come in many different forms. With advances in technology, different types of plastics and polymers are being used to manufacture bottles, caps, tops, and containers. Most beverage packaging is created with a view toward protecting the env... View more

Coherent Market Insights Protective Packaging Market

Published Date : Nov 2022

Protective packaging is any material designed to physically shield and buffer an object against possible damage or destruction during transportation or storage. Typically, protective packaging is utilized as the primary element of the object's packaging, protecting th... View more

Coherent Market Insights Cosmetic Packaging Market

Published Date : Oct 2022

The cosmetic packaging market is observing notable growth, owing to growing demand of consumers and growing focus on aesthetics. Also, increasing aging population is another factor driving the growth of the market. Furthermore, improvement in the lifestyle of individu... View more

Coherent Market Insights Asean Flexible Packaging Market

Published Date : Oct 2022

Flexible packaging is any package or any part of a package whose shape can be readily changed. They are produced from materials such as polyethylene, nylon, polystyrene, and polypropylene. There are different types of flexible packaging including pouches, bags, carded... View more

Coherent Market Insights Flexible Packaging Market

Published Date : Sep 2022

Flexible packaging is the type of packaging product which is made from flexible materials and easily resilient materials. Flexible packaging can be readily molded into multiple shapes after filling or canning. Furthermore, these packaging products are mainly composed ... View more

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