Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.

The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.

The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.

Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.


The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.

Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.


The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.

Regulatory Scenario

Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;

  • China: The Food Safety Law 2009 contains provisions requiring clean and non-toxic packaging materials and penalties for marketing food that is contaminated by packaging materials.
  • India: Ministry of Environment and Forests banned use of plastic packaging for tobacco products. Also, the minimum thickness of plastic carry bags increased from 20 microns to 40 microns.
  • EU: The EU Packaging Directive (94/62/EC as amended) seeks to promote the recovery and recycling of packaging waste.

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Packaging Published Insights

Coherent Market Insights Atmospheric Foam Packaging Market

Published Date : Apr 2023

The global atmospheric foam packaging market was pegged at 1,461.6 Million Units in 2022 and is expected to exhibit a CAGR of 1.59%, in terms of volume, over the forecast period (2023 – 2030), to reach 1,929.1 Million Units by 2030. ... View more

Coherent Market Insights Plastic Caps And Closures Market

Published Date : Nov 2023

Caps and closures are the final components of the packaging process. The caps and closures are also being considered an important part of the entire process on which the integrity of the product depends. They play a major role in enhancing the aesthetics and functiona... View more

Coherent Market Insights Stand Up Pouches Market

Published Date : Nov 2023

Stand-up pouches are containers which are capable of standing on their own. The base of the stand-up pouches is called guzzet. Stand-up packages are adopted by various end-use industries such as food & beverage, owing to their strong material holding capacity and ... View more

Coherent Market Insights Cosmetic Packaging Market

Published Date : Oct 2022

Cosmetic packaging is the packaging of cosmetic products that also helps in brand positioning. Packaging materials are produced from paper, plastic, metal, and glass. Cosmetic packaging has different forms such as tubes, bottles, jars, pumps & dispensers, and sach... View more

Coherent Market Insights Makeup Packaging Market

Published Date : Apr 2023

The global makeup packaging market is expected to be valued at US$ 12,757.8 million by 2030 and is expected to register a CAGR of 6.65% in terms of revenue over the forecast period (2023– 2030). Manufacturers are focusing on enhancing portability of the products... View more

Coherent Market Insights Confectionery Packaging Market

Published Date : Nov 2023

The packaging of biscuits, chocolates, and Confectionery owns high market share in the global packaging market. Packaging generally consists of containers composed of corrugated boxes, and metal or plastic... View more

Coherent Market Insights Cut Flower Packaging Market

Published Date : Nov 2023

Cut flowers are flower buds that have been cut from the plant. Cut flowers have application in office decoration, home decoration, and event decoration such as wedding Cut flower packaging guarantees fresh quality of flowers with longer vase life. Modified atmosphere ... View more

Coherent Market Insights Fresh Seafood Packaging Market

Published Date : Jun 2023

Fresh seafood packaging market was valued at US$ 14.6 Bn in 2022 and is expected to reach US$ 23.3 Bn by 2030, exhibiting a CAGR of 6.0% over the forecast period. Increasing consumer awareness about the consumption of fresh seafood, which fulfills the safety standards... View more

Coherent Market Insights Hazmat Packaging Market

Published Date : Nov 2023

HAZMAT packaging, also known as hazardous materials’ packaging is used for storage and transportation of hazardous substances. The process of packaging starts with classification of hazardous materials. The classification allows to identify what material is insi... View more

Coherent Market Insights Beverage Packaging Market

Published Date : Nov 2022

Beverage packaging is a packaging of beverages which are done by using a bottle, can, pouches, paperboard, and pallets plastic films. The market of the beverage packaging is classified on the basis of dairy beverages, alcoholic beverages, and non-alcoholic b... View more

Coherent Market Insights Paper And Packaging Market

Published Date : Nov 2023

Paper is a thin material produced by pressing cellulose pulp together, which might be derived from rags, wood, or grasses. After pressing they are dried into flexible sheets, which then is used for writing, packaging, cleaning, and printing. Paper is majorly used for ... View more

Coherent Market Insights Folding Cartons Market

Published Date : Nov 2023

Folding cartons are the most popular product used in the packaging industry. They are made up of paperboard, which is printed, and cut, folded and glued before transporting package. Usually, cartons are shipped flat to customers where they use packaging machinery to f... View more

Coherent Market Insights Egg Packaging Market

Published Date : Mar 2022

Egg packaging is a type of material designed specifically for the safe storage and transportation of eggs. Some of the most common egg packaging options include egg basket, filler tray, and egg carton. Clean and odorless rice husks, wheat chaff, or chopped straws are ... View more

Coherent Market Insights Converting Paper Market

Published Date : Apr 2023

The global converting paper market was valued at US$ 417.4 million in 2022 and is expected to register a CAGR of 3.65% in terms of revenue over the forecast period (2023–2030), to reach US$ 556.2 million by 2030... View more

Coherent Market Insights Glass Mold Market

Published Date : Mar 2023

The glass mold market was valued at US$ 859.7 million in 2022 and is expected to register a CAGR of 4.55% in terms of revenue over the forecast period (2023 – 2030), to reach US$ 1,227.1 million by 2030. Moreover, glass molds are used to make different types of ... View more

Coherent Market Insights Rigid Plastic Packaging Market

Published Date : Apr 2019

­­­Global Rigid Plastic Packaging Market – Insights The market is projected to reach US$ 300 billion by the end of 2027, at a CAGR of 5.9% over the forecast period. This growth is attributed... View more

Coherent Market Insights Customized Tea Packaging Market

Published Date : Mar 2019

­­­Global Customized Tea Packaging Market – Insights Packaging of food items play an important role in increasing the shelf life of packaged food products by preserving the food items from e... View more

Coherent Market Insights Packer Bottles Market

Published Date : Nov 2023

Packer bottles are used to store food, drinks, chemicals or medicines, owing to its tight seal packaging, which will keep the contents safe from oxidation. It is available in different types of colors and materials based on the properties of content. Amber color bottl... View more

Coherent Market Insights Squeeze Tube Packaging Market

Published Date : Dec 2022

Squeeze tubes are collapsible container which are widely used for packaging of toothpaste, adhesive, caulk, creams, paints, ointments, etc. Favorable growth of food & beverages and pharmaceutical & personal care industries globally is driving growth of the tub... View more

Coherent Market Insights Pharmaceutical Pouch Market

Published Date : Nov 2023

Pharmaceutical pouch are pouches made up of such material which is strong, protects the medicines from the penetration of oxygen, moisture, light, and chemicals, and does not tear or puncture. These pouches also have child-resistant packaging and are therefore secure ... View more

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